Phi Villa 15ft Large Patio Umbrellas with Base Included
PassPhi Villa 15ft Large Patio Umbrellas with Base Included scores 65 out of 100, a Pass. Shoppers spend an estimated $56K a year here, search demand grew +121.2% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 65 / 100Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 5665
- Market size
- $56K/yr13K searches / yr
- 90-day growth
- +121.2%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 28 sellers
Flapen Score
Phi Villa 15ft Large Patio Umbrellas with Base Included against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Phi Villa 15ft Large Patio Umbrellas with Base Included is stronger. Inside it, weaker.
Market
The Phi Villa 15ft Large Patio Umbrellas with Base Included market on Amazon at a glance
Shoppers on Amazon United States searched for Phi Villa 15ft Large Patio Umbrellas with Base Included 13K times last year and spent an estimated $56K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +121.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +121.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $56Ka year
- Peak month
- July94.1× the quietest month
- Top search term
- 15 ft patio umbrella with solar lights5K searches a year
02 · Price
A sale here is worth $139.48.
Listings sell for $139.48 on average, from $88.40 to $201.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $139.48 that is $0 to $14K a year per listing.
- Average price
- $139.48above the $15 to $100 sweet spot
- Price range
- $88.40–$201.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #425 within Umbrellas & Shade. It carries 360 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 53%
- Out of stock, average day
- 14.6%
- Average rank
- #425in Umbrellas & Shade
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 360per listing
- Listings tracked
- 36
04 · Newcomers
20 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Phi Villa 15ft Large Patio Umbrellas with Base Included products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
28
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
39%
- Brand 119%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 68%
Demand
Phi Villa 15ft Large Patio Umbrellas with Base Included search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 94.1×
Search terms
Top Phi Villa 15ft Large Patio Umbrellas with Base Included search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15 ft patio umbrella with solar lights5K/yr
- 15ft umbrella outdoor patio with lights5K/yr
- 15ft patio umbrella with solar lights3K/yr
Reviews and returns
What reviews say buyers love and hate about Phi Villa 15ft Large Patio Umbrellas with Base Included
We read the reviews and the return reasons for every product selling here.
“Doesn't function as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Phi Villa 15ft Large Patio Umbrellas with Base Included questions
Answered from the same tracked data.