phi villa 15ft large patio umbrellas with base included
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+121.2%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great360.33avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$139.48avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 13K searches
Price range
Bad$88.40–$201.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, phi villa 15ft large patio umbrellas with base included is a $56K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
phi villa 15ft large patio umbrellas with base included market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $14K–$35K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 94%
- Out of stock
- 14.6%
- Avg brand age
- 21 months
- Avg seller age
- 257 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
28
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
39%
- AECOJOY19%
- PHI VILLA10%
- HOMSHADE8%
- LEVELEVE8%
- SUPERJARE8%
- AreShark8%
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +121.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 94.1×
Top phi villa 15ft large patio umbrellas with base included search terms
- 15 ft patio umbrella with solar lights5K/yr
- 15ft umbrella outdoor patio with lights5K/yr
- 15ft patio umbrella with solar lights3K/yr
Top phi villa 15ft large patio umbrellas with base included products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AECOJOY 15ft Patio Umbrella with Solar Lights Outdoor Large Patio Umbrella with Crank Handle and 156 PCS LED Lights Rectangular Market Umbrella for Backyard Deck Pool in Beige(1.9 Pole)
AECOJOY$103.833.4★31 rev
AreShark 15FT Patio Umbrella with Solar Lights Double Sided Outdoor Table Umbrellas with Crank Large Rectangular Market Umbrella for Porch Lawn Pool Backyard Beige
AreShark$130.274.3★203 rev
15ft Large Double Sided Patio Umbrella with 48 Solar LED Lights & Base Included Heavy Duty Market Table Umbrella with 220gsm Fade-Resistant Canopy for Commercial & Residential Deck Pool Backyard (Beige)
HOMSHADE$159.414.4★598 rev
PHI VILLA 15ft Large Patio Umbrella with Base&Solar Lights Rectangle Beige
PHI VILLA$198.634.2★1,639 rev
GarveeLife 15 ft Large Patio Umbrella with Base and Solar Lights Double-Sided Rectangle Umbrella Oversized Shade for 8-10 People 36 LED Lights and Weighted Base for Pool Deck Backyard Beige
GarveeLife$126.334.2★42 rev
Newest
by launch date
15FT Outdoor Patio Umbrella Double-Sided Rectangle Market Umbrella with 36 LED Solar Lights & Base UV50+ Weather-Resistant Oversized Outdoor Umbrella Crank Lift 3-Way Shade for Pool Garden Backyard
Garvee$119.3727 rev
Rotihom 15ft Double-Sided Patio Umbrella with Solar Lights and Base Included Large Patio Umbrella with 48 LED Dual-Color Lights 135 Sq Ft Shade Area Patio Table Umbrella for Pool Outddor Deck (Champagne)
Rotihom$148.613 rev
SUPERJARE 15ft Large Patio Umbrella with Base included Double Sided Outdoor Umbrella with Solar Lights Pool Umbrella with Fade Resistant Canopy for Deck Porch Yard Balcony Beige
SUPERJARE$164.99122 rev
KioGro 1515ft Rectangular Patio Umbrella 36 Solar LED Lights Crank Beige
KioGro$100.19106 rev
GarveeLife 15 ft Large Patio Umbrella with Base and Solar Lights Double-Sided Rectangle Umbrella Oversized Shade for 8-10 People 36 LED Lights and Weighted Base for Pool Deck Backyard Beige
GarveeLife$126.3342 rev
Trending
90-day click momentum
Patio Kingdom 15FT Patio Umbrella with Solar Lights Double-Sided Extra Large Outdoor Table Umbrella with Base Included Heavy-Duty 12 Iron Ribs Market Umbrella for Garden Pool Backyard Beige
Patio Kingdom$127.864.0★
GarveeLife 15 ft Large Patio Umbrella with Base and Solar Lights Double-Sided Rectangle Umbrella Oversized Shade for 8-10 People 36 LED Lights and Weighted Base for Pool Deck Backyard Beige
GarveeLife$126.334.2★
Kingdura 15ft Large Patio Umbrella with Solar Lights Double-Sided Rectangle Outdoor Table Umbrella with Base Included 12 Reinforced Ribs 48 Led Lights Crank Lift for Market Pool Deck Royal blue
Kingdura$133.394.0★
KioGro 1515ft Rectangular Patio Umbrella 36 Solar LED Lights Crank Beige
KioGro$100.194.2★
AECOJOY 15ft Patio Umbrella with Solar Lights Double Sided Large Patio Umbrella with Crank Handle and 156 PCS LED Lights Outdoor Rectangular Market Umbrella for Backyard Deck Pool in Black(1.9 Pole)
AECOJOY$108.103.4★
What buyers say about phi villa 15ft large patio umbrellas with base included
What buyers praise and complain about, mined from review topics.What buyers love
“Ease to assemble”
“Good quality”
“Worth every penny”
“Very sturdy”
“Loved the size”
“Great sun protection”
“Color great”
“They are the perfect brightness at night”
“Just what I needed”
“Good design”
What buyers complain about
“Doesn't function as advertised”
“We did have to get a much bigger stand”
“Bad quality”
“They're not that bright”
“Broke after two uses”
“Heavy as hell”
“Disappointing Base for the Price”
“the stitching is already starting to come undone in multiple places”
“These are the most brittle”
“Doesn't work in the rain”
Top return reasons
Common questions
- Is phi villa 15ft large patio umbrellas with base included profitable to sell on Amazon United States?
- The niche generates $56K/yr across 36 tracked products. 20 of 27 products launched in the last 360 days are still selling. 90-day search growth is +121.2%. Flapen's verdict: Worth a look (65/100).
- How competitive is the phi villa 15ft large patio umbrellas with base included niche?
- 21 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in phi villa 15ft large patio umbrellas with base included?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 0.7%.
- When does demand for phi villa 15ft large patio umbrellas with base included peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 94.1× the quietest.
- What does it cost to enter the phi villa 15ft large patio umbrellas with base included niche?
- Listings span $88.40–$201.22; the average listing price is $139.48 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.