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Pest Killer

Pass

Pest Killer scores 65 out of 100, a Pass. Shoppers spend an estimated $59K a year here, search demand grew +140.1% this quarter, and an estimated 1.0% of orders come back.

Filters Trending
Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$59K/yr37K searches / yr
90-day growth
+140.1%search demand this quarter
Competition
43%top-5 click share · 25 brands · 153 sellers

Flapen Score

Pest Killer against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pest Killer is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pest Killer market on Amazon at a glance

Shoppers on Amazon United States searched for Pest Killer 37K times last year and spent an estimated $59K. The top 5 brands take 57% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +140.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+140.1%
Conversion, latest week
4.6%
Market size, estimated
$59Ka year
Peak month
July6.7× the quietest month
Top search term
outdoor bug control10K searches a year

02 · Price

A sale here is worth $34.69.

Listings sell for $34.69 on average, from $5.56 to $214.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.69 that is $0 to $3K a year per listing.

Average price
$34.69inside the $15 to $100 sweet spot
Price range
$5.56–$214.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #71 within Bug Zappers. It carries 15,346 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#71in Bug Zappers
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
15,346per listing
Listings tracked
43

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pest Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

153

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

43%

Top 20: 77%

Open market

38%

  • Brand 125%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Pest Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.7×

Search terms

Top Pest Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor bug control10K/yr
  • pest killer6K/yr
  • bug control outdoor4K/yr
  • bugs killer outdoor4K/yr
  • bug killers3K/yr
  • outside bug killer3K/yr
  • kill bugs3K/yr
  • kitchen bug killer2K/yr
  • mata insectos para dentro de casa1K/yr

Reviews and returns

What reviews say buyers love and hate about Pest Killer

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pest/Insect Control”
41%of negative reviews mention “Pest/Insect Control”
1.0%of orders come back
“doesn't kill flies”
A buyer, on “Pest/Insect Control”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pest Killer questions

Answered from the same tracked data.