Personalized Gifts for Kids
FailDemand is soft, at -64.9% this quarter, so Personalized Gifts for Kids is a Fail.
- Flapen Score
- 34 / 100Ranks 8,456 of 8,839 Patio, Lawn & Garden niches · −22 vs the category median of 5634
- Market size
- $30K/yr149K searches / yr
- 90-day growth
- -64.9%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 24 sellers
Flapen Score
Personalized Gifts for Kids against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Personalized Gifts for Kids is stronger. Inside it, weaker.
Market
The Personalized Gifts for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Personalized Gifts for Kids 149K times last year and spent an estimated $30K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -64.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $30Ka year
- Peak month
- December10.3× the quietest month
- Top search term
- personalized gifts for kids98K searches a year
02 · Price
A sale here is worth $18.32.
Listings sell for $18.32 on average, from $3.72 to $86.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.32 that is $0 to $2K a year per listing.
- Average price
- $18.32inside the $15 to $100 sweet spot
- Price range
- $3.72–$86.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #414 within Pots, Planters & Container Accessories. It carries 2,454 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 88%
- Out of stock, average day
- 7.4%
- Average rank
- #414in Pots, Planters & Container Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,454per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Personalized Gifts for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
24
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
12%
- Brand 145%
- Brand 228%
- Brand 38%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (9 brands, 12%)
Demand
Personalized Gifts for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Search terms
Top Personalized Gifts for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalized gifts for kids98K/yr
- plant a pet10K/yr
- kids personalized gifts14K/yr
- custom toddler blanket6K/yr
- chia pet cat7K/yr
- plant pet5K/yr
- cat chia pet5K/yr
- plant a pet for kids4K/yr
- chia cat grass planter2K/yr
Reviews and returns
What reviews say buyers love and hate about Personalized Gifts for Kids
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalized Gifts for Kids questions
Answered from the same tracked data.