Personalized Door Mat

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

+16.3%

Conversion, latest week

1.4%

Market size, estimated

$263Ka year

Peak month

December2.8× the quietest month

Top search term

custom door mats65K searches a year

Listings sell for $39.08 on average, from $19.10 to $95.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.08 that is $0 to $4K a year per listing.

Average price

$39.08inside the $15 to $100 sweet spot

Price range

$19.10–$95.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

0.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #8,371 within Doormats. It carries 409 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

19%

Out of stock, average day

6.1%

Average rank

#8,371in Doormats

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

409per listing

Listings tracked

47

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months