Perlite

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+26.9%

Conversion, latest week

12.3%

Market size, estimated

$4.3Ma year

Peak month

May3.2× the quietest month

Top search term

perlite1.1M searches a year

Listings sell for $16.64 on average, from $6.39 to $45.29. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $16.64 that is $100K to $133K a year per listing.

Average price

$16.64inside the $15 to $100 sweet spot

Price range

$6.39–$45.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$100K–$133K

Returns

0.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #58 within Soils, Mulches & Planting Media. It carries 2,354 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

91%

Out of stock, average day

2.7%

Average rank

#58in Soils, Mulches & Planting Media

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,354per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months