Is periwinkle plants profitable to sell on Amazon United States?

The niche generates $23K/yr across 17 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the periwinkle plants niche?

11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in periwinkle plants?

Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.4%.

When does demand for periwinkle plants peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.1× the quietest.

What does it cost to enter the periwinkle plants niche?

Listings span $7.48–$78.67; the average listing price is $25.80 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.

periwinkle plants

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+135.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.80

avg listing price — sweet spot $15–$100

Review moat

Great161.71

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.48–$78.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$23K

$23K/yr · 22K searches

According to Flapen's Amazon United States niche tracking, periwinkle plants is a $23K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

periwinkle plants market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $19K–$26K; units × avg price
Conversion rate: 4.2%
Avg BSR: #4,325
Page quality: 0%
Prime: 41%
Sponsored: 59%
Out of stock: 25.6%
Avg brand age: 57 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

Generic38%
Greenwood Nursery33%
Eunivus7%
The Three Company4%
BULBORIUM4%
Carpet Creeping3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +135.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.1×

Open Trend

Top periwinkle plants search terms

vinca plants live for planting8K/yr +309.6%1.8% conv.
vinca minor6K/yr +77.0%1.8% conv.
periwinkle plants3K/yr +62.4%2.4% conv.
vinca minor ground cover plants4K/yr +37.0%2.8% conv.

All search terms

Top periwinkle plants products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greenwood Nursery: Live Ground-Cover Plants - Vinca Minor + Lesser/Dwarf Periwinkle - [Qty: 50 Bare Roots] - (Click for Other Available Plants/Quantities)

Greenwood Nursery$43.883.8★1,698 rev

Myrtle Vinca/Periwinkle Hardy Groundcover 50 Plants 2 Pots

Generic$78.674.4★50 rev

VINCA Flowers Mixed Colors Live Plants 4 Pack

Generic$12.143.8★4 rev

100 Vinca Minor Periwinkle Creeping Myrtle

Eunivus$56.883.6★98 rev

50 Creeping Myrtle Periwinkle Vinca Minor Vines - Fast-Growing Evergreen Ground Cover Plant with Dark Green Foliage and Light Blue Flowers

Generic$31.233.7★43 rev

Newest

by launch date

Set of 50 Periwinkle Plant Live Vinca Minor Plants Live Periwinkle Ground Cover Well Rootes for Outdoor Gardens Slopes and Landscape Areas

Generic$38.940 rev

1mo ago

Set of 25 Vinca Minor Plants Live 6 to 8 Inches Tall Low Maintenance Periwinkle Ground Cover for Outdoor Landscaping and Garden Borders

Generic$34.930 rev

1mo ago

Live Periwinkle (Vinca Minor) (2 Pack) - Bowles Blue Evergreen Ground Cover Perennial 6 Tall by 5 Wide in 1 Qt Pot

The Three Company$20.039 rev

4mo ago

999+ Mix Vinca Periwinkle Flower Seeds for Planting in Home Garden-Non-GMO Heirloom Plant Seeds Garden Outdoor

Generic$8.7137 rev

7mo ago

200+ Mixed Vinca Periwinkle Seeds Dwarf Rosea Ground Cover Flowers Garden Planting

SPROUTARAQ$8.3724 rev

7mo ago

What buyers say about periwinkle plants

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth65%

“Plants healthy”

Color11%

“Beautiful colors”

Quality-Overall5%

“Very good quality plants”

Value For Money3%

“price is good for 1000 seeds”

Moist/Dry2%

“moist”

Ease Of Use2%

“Easy to handle”

Advertised Vs Actual Product1%

“Way better than I expected”

Instructions/User Manual/Troubleshooting1%

“Detailed Instructions and Plenty of Seeds”

Thickness1%

“Thick, and Strong”

Strength1%

“Thick, and Strong”

What buyers complain about

Plant Growth57%

“Bad seeds”

Value For Money11%

“This was not a great value for the money”

Color5%

“only one color”

Moist/Dry4%

“Arrived dried looking”

Size-Overall3%

“Arrived tiny”

Advertised Vs Actual Product3%

“this ad is false”

Functionality-Overall2%

“still lost about 20%”

Contamination2%

“They can be invasive”

Natural Resource Wastage1%

“Waste of money”

Durability1%

“They were dead on day 2 after planting”

Top return reasons

Plant Growth30%

Advertised Vs Actual Product27%

Functionality-Overall14%