Is perilla seed profitable to sell on Amazon United States?

The niche generates $67K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the perilla seed niche?

13 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in perilla seed?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.

What does it cost to enter the perilla seed niche?

Listings span $4.64–$32.61; the average listing price is $9.63 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.

perilla seed

Worth a look

Shows low returns (0.2%), but a small market ($67K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.64–$32.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,222.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.63

avg listing price — sweet spot $15–$100

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Market size

Bad$67K

$67K/yr · 75K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, perilla seed is a $67K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

perilla seed market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 9.2%
Avg BSR: #449
Page quality: 0%
Prime: 89%
Sponsored: 68%
Out of stock: 1.3%
Avg brand age: 62 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

Seed Needs18%
Sow Right Seeds17%
SVI16%
HipGirl11%
Kitazawa Seed Company10%
McCabe10%

Demand

Weekly Amazon search volume, last 20 weeks — +0.0% search growth over the last 90 days.

Open Trend

Top perilla seed search terms

perilla seeds21K/yr +61.1%7.8% conv.
perilla seeds for planting18K/yr +17.9%13.2% conv.
perilla seed28K/yr -55.5%6.6% conv.
perilla plant4K/yr +66.3%4.1% conv.
korean perilla seeds4K/yr +56.4%8.4% conv.

All search terms

Top perilla seed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seed Needs Shiso Herb Seeds Variety Pack of 2 Non-GMO & Heirloom Perilla

Seed Needs$6.714.0★3,538 rev

SVI 350 Red Shiso Seeds (Perilla frutescens) Japanese Shiso Purple Perilla Seed Packets Aromatic Leaves Japanese Heirloom Herb Seeds for Outdoor & Indoor Herb Garden

SVI$7.004.1★1,472 rev

Kitazawa Seed Co Korean Perilla Seeds Heirloom Non-GMO Easy-to-Grow

Kitazawa Seed Company$5.294.2★341 rev

ABIDE GARDEN Authentic Korean Perilla Seeds (Kkaennip/Shiso/Sesame Leaf) 2g Packet Heirloom Non-GMO Culinary Herb Seeds for Planting Easy to Grow Indoors & Outdoors

ABIDE GARDEN$8.034.4★12 rev

200ct+ Perilla Seeds Non GMO Seed for Sprouting Heirloom Vegetable Seed for Planting. Great Hydroponic Seeds for Pods(Egoma/Sesami Herb Seed #2 Perilla Shiso Seed Green-1g)

HipGirl$5.053.8★266 rev

Newest

by launch date

SVI 350 Green Shiso Seeds (Perilla frutescens) Japanese Shiso Perilla Seed Packets Aromatic Leaves Japanese Heirloom Herb Seeds Outdoors & Indoor Herb Garden

SVI$6.301,472 rev

3mo ago

ABIDE GARDEN Authentic Korean Perilla Seeds (Kkaennip/Shiso/Sesame Leaf) 2g Packet Heirloom Non-GMO Culinary Herb Seeds for Planting Easy to Grow Indoors & Outdoors

ABIDE GARDEN$8.0312 rev

4mo ago

SVI 350 Red Shiso Seeds (Perilla frutescens) Japanese Shiso Purple Perilla Seed Packets Aromatic Leaves Japanese Heirloom Herb Seeds for Outdoor & Indoor Herb Garden

SVI$7.001,472 rev

5mo ago

Sow Right Seeds - Shiso Seed Collection for Planting - Includes Green & Purple - Non-GMO Heirloom Varieties - Japanese or Korean Perilla Leaves for Home Garden - Easy to Grow for Culinary Use

Sow Right Seeds$6.969 rev

8mo ago

Sow Right Seeds - Purple Shiso Seeds for Planting - Perilla Leaf Japanese & Korean - Non-GMO Heirloom Variety - Grow Aromatic Perilla Leaves - Easy to Plant Indoors/Outdoors - Fresh Herb Garden (1)

Sow Right Seeds$4.9640 rev

10mo ago

What buyers say about perilla seed

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth47%

“are growing beautifully”

Quality-Overall24%

“Good variety”

Value For Money7%

“Pretty good value for price”

Advertised Vs Actual Product5%

“it arrived as premised”

Color3%

“with good color”

Locally Manufactured3%

“Good to have genuine Korean product in the U. S. so quickly”

Strength1%

“Sturdy wood container”

Design-Overall1%

“Great Presentation”

Gifting Purpose1%

“Great gift”

Instructions/User Manual/Troubleshooting1%

“Followed the instructions and everything”

What buyers complain about

Plant Growth67%

“Poor germination”

Value For Money8%

“Waste of money”

Size-Overall4%

“these seeds were extremely tiny with more chaff than seeds in the packet”

Quality-Overall4%

“Garbage - dont waste your money”

Advertised Vs Actual Product3%

“Presentation Misleading”

Smell3%

“The leaves are very thick and tough and don't smell/taste like shiso at all”

Storage Capacity2%

“Not a great solution for long term storage”

Contamination2%

“the red perilla seeds has ZERO GERMINATION”

Durability2%

“After 1 month it's going different”

Hard Feel1%

“Hard to germinate”

Top return reasons

Plant Growth26%

Advertised Vs Actual Product23%

Functionality-Overall14%

Defective Material/Parts8%

Value For Money7%

Size-Overall6%

Moist/Dry2%

Leak-Proof2%

Quality-Overall2%

Adhesion/Stickiness1%

Common questions

Is perilla seed profitable to sell on Amazon United States?: The niche generates $67K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the perilla seed niche?: 13 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in perilla seed?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
What does it cost to enter the perilla seed niche?: Listings span $4.64–$32.61; the average listing price is $9.63 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.