Is pergola shade cover profitable to sell on Amazon United States?

The niche generates $71K/yr across 65 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the pergola shade cover niche?

32 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in pergola shade cover?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.3%.

When does demand for pergola shade cover peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.

What does it cost to enter the pergola shade cover niche?

Listings span $9.29–$138.79; the average listing price is $62.23 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.

pergola shade cover

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$62.23

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+57.8%

90-day search growth — must beat 0% to launch

Price range

Good$9.29–$138.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,054.06

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Bad$71K

$71K/yr · 260K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, pergola shade cover is a $71K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pergola shade cover market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $78K–$93K; units × avg price
Conversion rate: 0.4%
Avg BSR: #360
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 4.5%
Avg brand age: 32 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

37%

Top 20: 91%

Top-5 click share

26%

Top 20: 64%

Open market

56%

Shade&Beyond9%
amadecohome8%
Artpuch7%
SCOCANOPY7%
Tngan7%
Alion Home7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Open Trend

Top pergola shade cover search terms

pergola cover83K/yr +36.8%0.4% conv.
pergola canopy25K/yr +79.1%0.3% conv.
pergola cover waterproof23K/yr +31.1%0.5% conv.
pergola covers16K/yr +71.4%0.4% conv.
pergola replacement canopy16K/yr +31.7%0.8% conv.
waterproof pergola cover14K/yr +78.1%0.4% conv.
pergola shade screen6K/yr +331.2%0.1% conv.
pergola canopy replacement9K/yr +43.1%0.7% conv.
pergola shade cover waterproof10K/yr +58.8%0.3% conv.
pergola covers for shade and rain waterproof8K/yr +71.2%0.3% conv.

All search terms

Top pergola shade cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Universal Canopy Cover Replacement for 17x6.8 Ft Outdoor Pergola Structure Garden Pergola Shade for Gazebo Patio Porch Balcony Outdoor Waterproof Pergola Canopy Top(Cover Only) (Khaki)

Tngan$50.524.3★165 rev

Artpuch 90% Sun Shade Cloth 10 x 12 FT Pergola Shade Cover Canopy with Grommets Sun Screen Fabric Tarp for Patio Outdoor Garden Backyard Mocha

Artpuch$33.084.6★1,649 rev

85x 208 Universal Pergola Shade Cover Garden Shade Replacement for 17x7.4 Ft Outdoor Pergola Structure Patio Gazebo Canopy Porch Balcony Waterproof Top (Cover Only Khaki)

FLAGLY$38.734.0★70 rev

Shade&Beyond 90% Sun Shade Cloth with Grommets 8 X 12 Pergola Shade Cover Canopy Mesh Tarp Sun Screens for Patio Outdoor Garden Backyard Mocha

Shade&Beyond$27.764.6★2,458 rev

Waterproof Pergola Cover - Universal Replacement Canopy (12 L x 10 W Beige)

Alion Home$91.804.0★1,500 rev

Newest

by launch date

OLILAWN 10 X 12 Outdoor Retractable Pergola Shade Cover UV Protection Sun Shade Waterproof Canopy Replacement for Outdoor Roof Patio Garden Porch Grape Trellis Pergola Khaki

OLILAWN$78.1010 rev

6mo ago

Amgo Replacement Pergola Cover for Patio with Weighted Rod Custom Size 0 8 W X 1 6 L Waterproof Grey

Amgo$70.1322 rev

6mo ago

10 X 10 Pergola Shade Cover for Outdoor Retractable Durable Fabric Canopy Replacement Top Only Sun Shade for Outside (Beige)

Mrsenloi$86.2837 rev

7mo ago

Pergola Canopy Replacement Cover for Lowes Allen + Roth 10x10 Ft Freestanding Pergola 200 x 103 Shade Cover Compatible with Model #L-PG152PST-B Cover Only (Khaki)

Iheqard$112.93192 rev

9mo ago

amadecohome 85 x 208 Universal Pergola Replacement Cover for Doubleton Steel Pergola L-PG080PST Waterproof Sunshade Canopy Top for Patio Gazebo Deck Porch Yard Outdoor Cover Only (Khaki)

amadecohome$44.3340 rev

9mo ago

What buyers say about pergola shade cover

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Hardware included appears to be good quality”

Sun Shade/Wind Shield10%

“Good sun shade”

Assembly/Installation10%

“Easy Install”

Value For Money9%

“Cost effective”

Size-Overall9%

“Fit perfect”

Durability6%

“It is durable”

Material Quality5%

“Good quality material”

Advertised Vs Actual Product4%

“Totally Exceeded My Expectations”

Ease Of Use3%

“Quick and easy”

Color3%

“Good color”

What buyers complain about

Quality-Overall16%

“Poor quality control by seller”

Size-Overall15%

“Too small”

Durability8%

“Didnt last”

Value For Money6%

“Price too high”

Water Resistance5%

“everything underneath it gets soaking wet”

Material Quality4%

“The material is different than the one that originally came with the unit which would allow water to drip through when it rained”

Thickness4%

“its not very thick”

Advertised Vs Actual Product3%

“doesnt look like picture”

Functionality-Overall2%

“Was not satisfied with it did not allow air flow”

Strength2%

“is very flimsy”

Top return reasons

Size-Overall54%

Color11%

Advertised Vs Actual Product7%

Material Quality7%

Thin4%

Functionality-Overall3%

Value For Money2%

Quality-Overall2%

Assembly/Installation2%

Defective Material/Parts1%

Common questions

Is pergola shade cover profitable to sell on Amazon United States?: The niche generates $71K/yr across 65 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the pergola shade cover niche?: 32 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in pergola shade cover?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.3%.
When does demand for pergola shade cover peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
What does it cost to enter the pergola shade cover niche?: Listings span $9.29–$138.79; the average listing price is $62.23 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.