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Pergola

Pass

Pergola scores 71 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +71.3% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
71
71 / 100
Top 5% of 8,839 Patio, Lawn & Garden niches · +15 vs the category median of 56
Market size
$1.2M/yr868K searches / yr
90-day growth
+71.3%search demand this quarter
Competition
13%top-5 click share · 71 brands · 76 sellers

Flapen Score

Pergola against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pergola is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pergola market on Amazon at a glance

Shoppers on Amazon United States searched for Pergola 868K times last year and spent an estimated $1.2M. The top 5 brands take 42% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
868K
Growth, 90 days vs prior 90
+71.3%
Conversion, latest week
0.2%
Market size, estimated
$1.2Ma year
Peak month
June4.8× the quietest month
Top search term
louvered pergola152K searches a year

02 · Price

A sale here is worth $869.07.

Listings sell for $869.07 on average, from $58.91 to $3997.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $869.07 that is $0 to $87K a year per listing.

Average price
$869.07above the $15 to $100 sweet spot
Price range
$58.91–$3997.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$87K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #1,512 within Plant Support Structures. It carries 189 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
28%
Out of stock, average day
21.0%
Average rank
#1,512in Plant Support Structures
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
189per listing
Listings tracked
200

04 · Newcomers

85 of last year's 110 launches cleared the first-year sales bar.

110 products launched here in the last 12 months. 85 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
110
Successful launches
85Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pergola products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

$0$12K$24K$36K$48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

71 rising

Sellers

76

Est. top-5 brand share

42%

Top 20: 76%

Est. top-5 click share

13%

Top 20: 34%

Open market

54%

  • MIRADOR15%
  • Aoxun12%
  • MELLCOM7%
  • PURPLE LEAF5%
  • Backyard Discovery4%
  • KYBOLT3%

Demand

Pergola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Pergola search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • louvered pergola152K/yr
  • pergola kit160K/yr
  • mirador pergola72K/yr
  • pergola kits52K/yr
  • lean to55K/yr
  • 10x10 pergola41K/yr
  • retractable pergola34K/yr
  • louvered pergola with screen26K/yr
  • aluminum pergola39K/yr
  • wood pergola37K/yr

FAQ

Common Pergola questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data