Is pergola profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 200 tracked products. 85 of 110 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Launch it (71/100).

How competitive is the pergola niche?

71 brands and 76 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 42% of demand.

When does demand for pergola peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.

What does it cost to enter the pergola niche?

Listings span $58.91–$3997.88; the average listing price is $869.07 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

pergola

Launch it

A $1.2M/yr market growing +71.3% this quarter with returns at 0.8% — clears our launch bar.

Competition

Incredible13%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great189.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 868K searches

Growth

Great+71.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$58.91–$3997.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$869.07

avg listing price — sweet spot $15–$100

Signals No Dominant Brand High Price Out of Stock

According to Flapen's Amazon United States niche tracking, pergola is a $1.2M/yr Amazon United States market (868K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pergola market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,512
Page quality: 0%
Prime: 28%
Sponsored: 97%
Out of stock: 21.0%
Avg brand age: 30 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

71 rising

Sellers

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

13%

Top 20: 34%

Open market

54%

MIRADOR15%
Aoxun12%
MELLCOM7%
PURPLE LEAF5%
Backyard Discovery4%
KYBOLT3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Open Trend

Top pergola search terms

louvered pergola152K/yr +55.7%0.1% conv.
pergola kit160K/yr +42.4%0.3% conv.
mirador pergola72K/yr +49.4%0.2% conv.
pergola kits52K/yr +96.8%0.1% conv.
lean to55K/yr +63.8%0.0% conv.
10x10 pergola41K/yr +95.6%0.3% conv.
retractable pergola34K/yr +115.5%0.1% conv.
louvered pergola with screen26K/yr +189.5%0.1% conv.
aluminum pergola39K/yr +51.2%0.1% conv.
wood pergola37K/yr +39.3%0.1% conv.

All search terms

Top pergola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIRADOR 80S Louvered Pergola 10 x 10 Modern Style with Adjustable Louvers for Outdoor Roof Garden Easy Assembly Durable Charcoal

MIRADOR$869.564.6★100 rev

MELLCOM Louvered Pergola 10x12 Outdoor Rustproof Shelter with Adjustable Roof Steel Aluminum Gazebo with Waterproof Curtains and Netting for Patio Deck Dark Grey

MELLCOM$1191.664.3★258 rev

Mirador 111S Round Louvered Pergola Gazebo 10Ft x 13Ft Full Aluminum Frame Adjustable Roof Outdoor Durable Charcoal

MIRADOR$2150.573.9★15 rev

MIRADOR 80S Louvered Pergola 10 x 20 Modern Style with Adjustable Louvers and Integrated Drainage System for Deck Garden Yard Easy Installation Plus Size Charcoal

MIRADOR$1711.934.6★100 rev

MIRADOR 80S Louvered Pergola 10 x 12 Modern Style with Adjustable Louvers and Integrated Drainage System for Deck Garden Yard Easy Installation Charcoal

MIRADOR$1475.684.6★100 rev

Newest

by launch date

SAILARY Louvered Pergola 10 x 13 Outdoor Pergola with Wind-Resistant Thickened Frame Aluminum Patio Pergola with Adjustable Louvers Roof Hardtop Gazebo for Deck Garden Backyard Gray

SAILARY$761.081 rev

1mo ago

Jocisland 10x12 FT Premium Cedar Wood Pergola with Trellis Roof & Weather-Resistant Support Outdoor Pergola Kit with Stakes Backyard Gazebo for Garden Patio & Events Reddish-Brown

Jocisland$586.073 rev

2mo ago

KYBOLT 10x10 Ft Outdoor Pergola Aluminum Pergola with Retractable Canopy Wood-Grain Sun Shade Shelter for Garden Patio Backyar Deck(Gray)

KYBOLT$184.7770 rev

3mo ago

AirWire 10x12 FT Louvered Pergola Dark Gray

AirWire$759.0280 rev

3mo ago

10x10FT Louvered Pergola Modern Style Outdoor Pergola with Adjustable Louvered Roof Reinforced Aluminum Frame Integrated Drainage System Hardtop Gazebo for Patio Deck Gray

IDEALHOUSE$787.252 rev

3mo ago

Common questions

Is pergola profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 200 tracked products. 85 of 110 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Launch it (71/100).
How competitive is the pergola niche?: 71 brands and 76 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 42% of demand.
When does demand for pergola peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.
What does it cost to enter the pergola niche?: Listings span $58.91–$3997.88; the average listing price is $869.07 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

pergola

pergola market data

Competition & brand share

Demand & seasonality

Top pergola search terms

Top pergola products on Amazon

Top sellers

Newest

Trending

Common questions

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