Is Pergola profitable to sell on Amazon United States?

Flapen scores Pergola 71 out of 100 on Amazon United States, a Pass. Shoppers spend $1.2M a year across 200 tracked products. 85 of the 110 products launched in the last year cleared the first-year sales bar. Search demand grew +71.3% in the last 90 days.

How competitive is the Pergola niche on Amazon United States?

71 brands and 76 sellers compete in Pergola on Amazon United States. The top 5 Pergola products take 13% of clicks, and the top 5 brands take 42%.

When does demand for Pergola peak?

Search demand for Pergola on Amazon United States peaks in Apr–May–Jun–Jul, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Pergola niche?

Pergola sells for $869.07 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $58.91 to $3997.88. The average product has 189 reviews, the count a new listing must catch up to.

Pergola

Pass

Pergola scores 71 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +71.3% this quarter, and an estimated 0.8% of orders come back.

Filters No Dominant Brand High Price Out of Stock

Flapen Score: 71
71 / 100Top 5% of 8,839 Patio, Lawn & Garden niches · +15 vs the category median of 56
Market size: $1.2M/yr868K searches / yr
90-day growth: +71.3%search demand this quarter
Competition: 13%top-5 click share · 71 brands · 76 sellers

Flapen Score

Pergola against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pergola is stronger. Inside it, weaker.

71Pass

This niche Category average

See the method

Market

The Pergola market on Amazon at a glance

Shoppers on Amazon United States searched for Pergola 868K times last year and spent an estimated $1.2M. The top 5 brands take 42% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months: 868K
Growth, 90 days vs prior 90: +71.3%
Conversion, latest week: 0.2%
Market size, estimated: $1.2Ma year
Peak month: June4.8× the quietest month
Top search term: louvered pergola152K searches a year

02 · Price

A sale here is worth $869.07.

Listings sell for $869.07 on average, from $58.91 to $3997.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $869.07 that is $0 to $87K a year per listing.

Average price: $869.07above the $15 to $100 sweet spot
Price range: $58.91–$3997.88
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$87K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #1,512 within Plant Support Structures. It carries 189 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 28%
Out of stock, average day: 21.0%
Average rank: #1,512in Plant Support Structures
Average rating: 4.14 starsAmazon United States average 4.42 stars
Average reviews: 189per listing
Listings tracked: 200

04 · Newcomers

85 of last year's 110 launches cleared the first-year sales bar.

110 products launched here in the last 12 months. 85 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 110
Successful launches: 85Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Pergola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

71 rising

Sellers

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

13%

Top 20: 34%

Open market

54%

Brand 115%
Brand 212%
Brand 37%
Brand 45%
Brand 54%
Brand 63%

Demand

Pergola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Pergola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

louvered pergola152K/yr +55.7%0.1% conv.
pergola kit160K/yr +42.4%0.3% conv.
mirador pergola72K/yr +49.4%0.2% conv.
pergola kits52K/yr +96.8%0.1% conv.
lean to55K/yr +63.8%0.0% conv.
10x10 pergola41K/yr +95.6%0.3% conv.
retractable pergola34K/yr +115.5%0.1% conv.
louvered pergola with screen26K/yr +189.5%0.1% conv.
aluminum pergola39K/yr +51.2%0.1% conv.
wood pergola37K/yr +39.3%0.1% conv.

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FAQ

Common Pergola questions

Answered from the same tracked data.

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