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Peptone

Fail

The top 5 brands take 100% of clicks, so Peptone is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$42K/yr23K searches / yr
90-day growth
+32.5%search demand this quarter
Competition
85%top-5 click share · 4 brands · 4 sellers

Flapen Score

Peptone against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Peptone is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peptone market on Amazon at a glance

Shoppers on Amazon United States searched for Peptone 23K times last year and spent an estimated $42K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
8.9%
Market size, estimated
$42Ka year
Peak month
September1.4× the quietest month
Top search term
peptone17K searches a year

02 · Price

A sale here is worth $20.99.

Listings sell for $20.99 on average, from $15.19 to $31.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.99 that is $2K to $5K a year per listing.

Average price
$20.99inside the $15 to $100 sweet spot
Price range
$15.19–$31.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,310 within Soils, Mulches & Planting Media. It carries 56 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
12.3%
Average rank
#1,310in Soils, Mulches & Planting Media
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Peptone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 215%
  • Brand 310%
  • Brand 43%

Demand

Peptone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peptone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peptone17K/yr
  • soy peptone4K/yr
  • peptone powder mycology2K/yr

Reviews and returns

What reviews say buyers love and hate about Peptone

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
13%of negative reviews mention “Natural Resource Wastage”
0.4%of orders come back
“Waste of time and money”
A buyer, on “Natural Resource Wastage”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peptone questions

Answered from the same tracked data.