Is peony bulbs profitable to sell on Amazon United States?

The niche generates $138K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +89.7%. Flapen's verdict: Worth a look (70/100).

How competitive is the peony bulbs niche?

18 brands and 25 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in peony bulbs?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for peony bulbs peak?

Demand peaks in Apr–May–Jun; the busiest month runs 10.3× the quietest.

What does it cost to enter the peony bulbs niche?

Listings span $6.26–$67.64; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.

peony bulbs

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.41

avg listing price — sweet spot $15–$100

Review moat

Great191.23

avg incumbent reviews — the moat a new listing must climb

Growth

Great+89.7%

90-day search growth — must beat 0% to launch

Price range

Great$6.26–$67.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay$138K

$138K/yr · 310K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, peony bulbs is a $138K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 70/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

peony bulbs market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $195K–$244K; units × avg price
Conversion rate: 1.8%
Avg BSR: #3,203
Page quality: 0%
Prime: 61%
Sponsored: 91%
Out of stock: 12.1%
Avg brand age: 46 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

18 flat

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

22%

Marde Ross & Company36%
Willard & May13%
BuggyBeds9%
GSB Garden State Bulb9%
Seeds Of Strength7%
GardeningProducts4Less4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +89.7% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 10.3×

Open Trend

Top peony bulbs search terms

peony bulbs137K/yr +46.7%2.7% conv.
peony plant24K/yr +627.7%1.3% conv.
peonies bulbs42K/yr +43.3%2.7% conv.
peonies plants live16K/yr +527.9%2.0% conv.
peony plants live15K/yr +71.3%1.5% conv.
peony live plant6K/yr +285.6%0.7% conv.
peony bulbs for planting11K/yr +29.2%2.4% conv.
peony plants6K/yr +256.1%0.9% conv.
peony bush5K/yr +200.7%0.8% conv.
peony roots for planting6K/yr +63.4%2.0% conv.

All search terms

Top peony bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mixed Peony Ranunculus Bulbs - 12 Large Size Corms for Vibrant Multi-Color Blooms Ideal for Gardens and Bouquets

Marde Ross & Company$23.713.3★363 rev

Mixed Peony Jumbo Pack - 6 Paeonia Large Roots - White Pink Red

Willard & May$31.553.7★470 rev

Sarah Bernhardt Double Pink Peony - Large 3-5 Eyes Bare Root

Marde Ross & Company$30.823.5★186 rev

Peony Seeds for Garden Planting 99 Pieces Mixed Colors Perennial Flowers with Ruffled Blooms

BuggyBeds$7.743.5★74 rev

Jumbo 4 Pack Colorful Red White & Pink Peonies Flower Bulbs Bare Roots Collection - Attracts Butterflies Bees & Hummingbirds - These Double Blooms Measure Over 7 inches in Diameter - Great Gift!

GardeningProducts4Less$26.654.1★14 rev

Newest

by launch date

Mixed Peony Ranunculus Bulbs- Persian Buttercup -10 Corms Bulbs Flowering Blooms Perennial Bulbous Root Garden Plant (Pink)

Seeds Of Strength$14.8258 rev

5mo ago

Mixed Peony Ranunculus Bulbs- Persian Buttercup -10 Corms Bulbs Flowering Blooms Perennial Bulbous Root Garden Plant (Mixed Color)

Seeds Of Strength$14.6358 rev

5mo ago

299Pcs Perennial Mixed Peony Seeds for Garden Planting -Peony Flower Seeds for Planting Four Seasons

Generic$7.1212 rev

7mo ago

130+ Exotic Double Peony Seeds Non-GMO Heirloom Rare Peony Seeds for Planting Perennial Flowers with Ruffled Blooms Attracts Butterflies Pollinators

Wivolibe$7.7343 rev

7mo ago

100pcs Peony Lactiflora Seeds for Cut Flower Farming - Long Stem Variety Commercial-Grade Blooms High Yield Perennial for Florist Supply

BuggyBeds$7.879 rev

9mo ago

What buyers say about peony bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth49%

“Healthy plants”

Quality-Overall9%

“Good quality seeds”

Color6%

“Well packaged color mix”

Value For Money6%

“Good value”

Advertised Vs Actual Product5%

“Perfection just as pictured”

Smell4%

“Beautiful fragrance and appearance”

Ease Of Use3%

“Easy to use”

Strength3%

“The bottle itself feels sturdy”

Size-Overall2%

“Good size”

Instructions/User Manual/Troubleshooting2%

“I followed the instructions explicitly”

What buyers complain about

Plant Growth45%

“Bad seeds”

Size-Overall12%

“Super SMALL”

Value For Money7%

“Too expensive”

Moist/Dry6%

“Arrived dried up”

Instructions/User Manual/Troubleshooting5%

“But Lacking Instructions”

Quality-Overall4%

“quality of plants was terrible”

Durability3%

“was hardly alive”

Advertised Vs Actual Product3%

“not what is described”

Natural Resource Wastage2%

“Wasted time and money”

Functionality-Overall2%

“It did not come up”

Top return reasons

Advertised Vs Actual Product23%

Plant Growth21%

Moist/Dry13%

Size-Overall10%

Value For Money10%

Functionality-Overall4%