Is pentair pool filter profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the pentair pool filter niche?

18 brands and 55 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in pentair pool filter?

Top complaints mined from reviews: Filtration, Durability, Quality-Overall. The return rate is 1.6%.

When does demand for pentair pool filter peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.

What does it cost to enter the pentair pool filter niche?

Listings span $65.67–$1524.80; the average listing price is $437.19 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.

pentair pool filter

Worth a look

Shows a $2.0M/yr market, but prices mostly outside the sweet spot ($65.67–$1524.80) keeps it on the watch list.

Market size

Incredible$2.0M

$2.0M/yr · 200K searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great466.17

avg incumbent reviews — the moat a new listing must climb

Growth

Good+43.3%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$437.19

avg listing price — sweet spot $15–$100

Price range

Bad$65.67–$1524.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, pentair pool filter is a $2.0M/yr Amazon United States market (200K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pentair pool filter market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 2.3%
Avg BSR: #408
Page quality: 0%
Prime: 75%
Sponsored: 83%
Out of stock: 0.4%
Avg brand age: 40 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

53%

Top 20: 84%

Open market

16%

Pentair36%
Future Way16%
POOLPURE15%
Fil-fresh7%
Pleatco7%
TOREAD3%
Open — no brand owns it (12 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×

Open Trend

Top pentair pool filter search terms

pentair pool filter94K/yr +25.3%1.0% conv.
pleatco pool filter cartridge19K/yr +74.3%0.6% conv.
pentair filter15K/yr +55.6%0.6% conv.
pentair pool filter cartridge10K/yr +50.1%1.8% conv.
pentair clean and clear plus 4208K/yr +75.4%3.9% conv.
pentair cartridge filter7K/yr +88.9%1.7% conv.
pentair filter cartridge9K/yr +45.4%1.1% conv.
pentair pool filters8K/yr +59.4%2.3% conv.
pleatco pool filters4K/yr +83.6%0.4% conv.
pentair ccp4204K/yr +71.8%4.5% conv.

All search terms

Top pentair pool filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pentair EC-160301 Clean & Clear Plus 420 sq. ft. Cartridge Pool Filter

Pentair$1524.804.3★240 rev

Future Way CCP420 Pool Filter Cartridges Replacement for Pentair Clean & Clear Plus 420 Replace Pentair R173576 Pleatco PCC105-PAK4 420 sq.ft 4-Pack

Future Way$140.254.6★999 rev

POOLPURE CCP420 Pool Filters Replaces Pentair Clean and Clear Plus 420 R173576 PCC105 178584 Ultral-A6 Unicel C-7471 817-0106 Filbur FC-1977 570-0425-07 L x OD: 26x7 4X105 sq.ft. Cartridge

POOLPURE$160.444.6★2,575 rev

Fil-fresh CCP420 Pool Filter Cartridges Compatible with Pentair Clean & Clear Plus 420 Replacement for Pentair R173576 C-7471 178584 Pleatco PCC105-PAK4 4105 sq.ft 4 Pack

Fil-fresh$131.804.6★119 rev

Pentair Pleetco Genuine Replacement CNC Plus 420 Cartridge - 4 Pack

Pentair$247.994.2★107 rev

Newest

by launch date

A-Outsanding 420 sq. ft. Cartridge Pool Filter Fit for Pentair Clean & Clear EC-160301

A-Outsanding$1048.426 rev

8mo ago

Noroeua EC-160301 Pool Filter Compatible with Pentair Clean & Clear Plus 420 sq. ft. Cartridge Pool Filter 160301 High Efficiency Durable Easy Maintenance

Noroeua$1022.125 rev

1y ago

Rendrox 160340 Cartridge Pool Filter Tank Assembly-320 Square Feet 120 GPM Fit for Pentair Clean & Clear Plus Cartridge Pool Filters Fiberglass Reinforced Polypropylene Tank Cartridge Almond

Rendrox$1186.8810 rev

1y ago

Grefilt CCP420 Pool Filter Cartridges Compatible with Pentair Clean & Clear Plus 420 Replaces Pentair R173576 Pleatco PCC105-PAK4 4-Pack 420 sq.ft

Grefilt$128.61182 rev

1y ago

In The Swim Standard Pool Filter Cartridge 4-Pack Replacement for Pentair Clean & Clear Plus 420 CCP420 Filter

In The Swim$104.2468 rev

2y ago

What buyers say about pentair pool filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration25%

“Strong filters”

Quality-Overall18%

“Excellent Product”

Value For Money16%

“Worth It”

Size-Overall15%

“Fits and works as advertised”

Advertised Vs Actual Product5%

“As advertised”

Assembly/Installation4%

“Easy install”

Durability4%

“They are durable”

Ease Of Use2%

“Easy”

Ease Of Cleaning1%

“Clean pool”

Strength1%

“They feel solid”

What buyers complain about

Filtration14%

“Parts of filter are coming apart”

Durability13%

“they are falling apart”

Quality-Overall10%

“POOR QUALITY CONTROL”

Value For Money6%

“Not a good deal for the money”

Leak-Proof6%

“the only leakage I found was where the flow sensor”

Size-Overall5%

“not a perfect fit”

Ease Of Cleaning4%

“the other 2 sets did not clean after being washed”

Strength3%

“Very flimsy”

Assembly/Installation2%

“I didn't install right away so could not return”

Natural Resource Wastage2%

“Total waste and frustration of a purchase”

Top return reasons

Size-Overall64%

Filtration19%

Advertised Vs Actual Product8%

Value For Money2%

Defective Material/Parts2%

Functionality-Overall1%

Quality-Overall1%

Product Condition1%

Material Quality1%

Leak-Proof0%

Common questions

Is pentair pool filter profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the pentair pool filter niche?: 18 brands and 55 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in pentair pool filter?: Top complaints mined from reviews: Filtration, Durability, Quality-Overall. The return rate is 1.6%.
When does demand for pentair pool filter peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
What does it cost to enter the pentair pool filter niche?: Listings span $65.67–$1524.80; the average listing price is $437.19 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.

pentair pool filter

pentair pool filter market data

Competition & brand share

Demand & seasonality

Top pentair pool filter search terms

Top pentair pool filter products on Amazon

Top sellers

Newest

Trending

What buyers say about pentair pool filter

What buyers love

What buyers complain about

Top return reasons

Common questions

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