Pentair Chlorinator
MaybeSearch demand grew +155.7% this quarter. But prices span $60.38–$1414.30, mostly outside the sweet spot, so Pentair Chlorinator is a Maybe.
- Flapen Score
- 59 / 100Top 36% of 8,839 Patio, Lawn & Garden niches · +3 vs the category median of 5659
- Market size
- $478K/yr23K searches / yr
- 90-day growth
- +155.7%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 65 sellers
Flapen Score
Pentair Chlorinator against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Pentair Chlorinator is stronger. Inside it, weaker.
Market
The Pentair Chlorinator market on Amazon at a glance
Shoppers on Amazon United States searched for Pentair Chlorinator 23K times last year and spent an estimated $478K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +155.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $478K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +155.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $478Ka year
- Peak month
- June7.1× the quietest month
- Top search term
- pentair chlorinator19K searches a year
02 · Price
A sale here is worth $475.95.
Listings sell for $475.95 on average, from $60.38 to $1414.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $475.95 that is $0 to $48K a year per listing.
- Average price
- $475.95above the $15 to $100 sweet spot
- Price range
- $60.38–$1414.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$48K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #842 within Cleaning Tools & Chemicals. It carries 255 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 64%
- Out of stock, average day
- 0.5%
- Average rank
- #842in Cleaning Tools & Chemicals
- Average rating
- 3.87 starsAmazon United States average 4.42 stars
- Average reviews
- 255per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Pentair Chlorinator products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pentair R171096 Rainbow 320 Automatic in-Line Chlorine/Bromine Feeder for Pool and Spa
- Price
- $115.22
- Rating
- 4.5/5
- Reviews
- 1,588
- Age
- 22y ago

Pentair EC-520555 IC40 IntelliChlor Salt Chlorine Generator
- Price
- $1414.30
- Rating
- 4.1/5
- Reviews
- 755
- Age
- 15y ago

Upgraded 320 Pool Chlorinator Automatic Chlorine/Bromine Inline Feeder Compatible with pentair Rainbow 320 Chlorinator R171096 Feeder for Various Online and Offline Pools and spa Centers
- Price
- $86.78
- Rating
- 3.8/5
- Reviews
- 179
- Age
- 3y ago

Pentair R171016 Rainbow 300 Automatic Pool and Spa Feeder
- Price
- $115.13
- Rating
- 4.4/5
- Reviews
- 563
- Age
- 21y ago

IC40 Salt Cell Chlorine Generator Replacement Fit for Pentair IntelliChlor
- Price
- $787.83
- Rating
- 2.8/5
- Reviews
- 25
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Pentair 523735 IntelliChlor Plus40 IC40 Plus Replacement Salt Cell 40 000 Gallons
- Price
- $1355.18
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 8mo ago

IMOLI 320 Pool Chlorinator R171096 Pool Chlorine/Brominer Feeder Cnmpatible with Rainbow 320 chlorinator | Adjustable Flow Control for Online or Offline Pools and Spas (Up to 70 000 Gallons)
- Price
- $75.57
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 1y ago

IC40 Salt Cell Chlorine Generator Replacement Fit for Pentair IntelliChlor
- Price
- $787.83
- Rating
- 2.8/5
- Reviews
- 25
- Age
- 7mo ago

Upgraded IC40 Salt Cell Chlorine Generator Replacement for pentair intellichlor IC40 Pool Chlorinator Replace Part Number EC-520555 520555 Up to 40 000-Gallon
- Price
- $713.64
- Rating
- 3.3/5
- Reviews
- 29
- Age
- 1y ago

320 Automatic in-Line Pool Chlorine/Bromine Feeder for In-Ground & Above Ground Pools and Spas Adjustable Flow Control for Max 70000 Gallons Replacement R171096 R17-1096
- Price
- $71.89
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago
Newest
by launch date
IC40 Salt Cell Chlorine Generator Replacement Fit for Pentair IntelliChlor
- Price
- $787.83
- Rating
- 2.8/5
- Reviews
- 25
- Age
- 7mo ago

320 Automatic in-Line Pool Chlorine/Bromine Feeder for In-Ground & Above Ground Pools and Spas Adjustable Flow Control for Max 70000 Gallons Replacement R171096 R17-1096
- Price
- $71.89
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago

Pentair 523735 IntelliChlor Plus40 IC40 Plus Replacement Salt Cell 40 000 Gallons
- Price
- $1355.18
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 8mo ago

R171096 Pool Chlorinator 320 Automatic in-Line Chlorine/Bromine Feeder Compatible with Rainbow 320 Upgraded Replacement for R171096 Chlorinator for Pools and Spas for 6 50070 000 Gallons
- Price
- $60.38
- Rating
- 3.6/5
- Reviews
- 31
- Age
- 11mo ago

Upgraded IC40 Salt Cell Chlorine Generator Replacement for pentair intellichlor IC40 Pool Chlorinator Replace Part Number EC-520555 520555 Up to 40 000-Gallon
- Price
- $713.64
- Rating
- 3.3/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
65
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
9%
- Pentair65%
- Vikua8%
- Aqualix5%
- Forested5%
- Miory4%
- IMOLI4%
- Open — no brand owns it (3 brands, 9%)
Demand
Pentair Chlorinator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.1×
Reviews and returns
What reviews say buyers love and hate about Pentair Chlorinator
We read the reviews and the return reasons for every product selling here.
“Failed within 2.5 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pentair Chlorinator questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









