Is pentair profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Launch it (56/100).

How competitive is the pentair niche?

13 brands and 152 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pentair?

Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 1.2%.

When does demand for pentair peak?

Demand peaks in Feb–Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.

What does it cost to enter the pentair niche?

Listings span $13.69–$1414.30; the average listing price is $341.84 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.

pentair

Launch it

A $3.3M/yr market growing +8.5% this quarter with returns at 1.2% — clears our launch bar.

Market size

Incredible$3.3M

$3.3M/yr · 236K searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Good1,014.59

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad$341.84

avg listing price — sweet spot $15–$100

Price range

Bad$13.69–$1414.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, pentair is a $3.3M/yr Amazon United States market (236K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Apr–May–Jun–Jul. Verdict: Launch it — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pentair market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $4.3M–$5.1M; units × avg price
Conversion rate: 4.1%
Avg BSR: #217
Page quality: 0%
Prime: 72%
Sponsored: 88%
Out of stock: 0.2%
Avg brand age: 46 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

152

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

10%

Everpure37%
Pentair29%
OMNIFilter8%
AQUA CREST7%
Generic5%
Discount Pool Mart4%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.

Peak months: Feb, Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×

Open Trend

Top pentair search terms

pentair54K/yr +41.8%0.1% conv.
everpure water filter31K/yr -3.1%3.4% conv.
pentair pool vacuum16K/yr +44.9%1.2% conv.
pentair water filter28K/yr -57.0%0.9% conv.
pentair pool cleaner11K/yr +13.3%0.8% conv.
pentair rebel10K/yr +18.9%3.5% conv.
pentair rebel pool cleaner8K/yr +88.7%3.2% conv.
pentair water filters9K/yr -6.5%0.8% conv.
pentair store4K/yr +135.0%0.2% conv.
pentair omnifilter6K/yr +8.1%5.3% conv.

All search terms

Top pentair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pentair Rebel Cleaner Head (Head ONLY) | 360486

Pentair$207.614.3★518 rev

Pentair Everpure H-300 Quick-Change Filter Cartridge EV927072 NSF Certified to Reduce Lead For Use in Everpure H-300 Drinking Water Systems 300 Gallon Capacity 0.5 Micron

Everpure$155.904.4★2,249 rev

Replacement Ice Maker Quick Connect Filter 0.5 micron 1.7 gpm 9000 gal 20-3/4 in H - 1 Each

Everpure$107.454.7★729 rev

AQUA CREST I2000 2 Under Sink Water Filter Replacement for Pentair Everpure I2000 2 EV9612-22 MC2 ESO7 MH2 EV9612-56 EV9607-25 EV9613-21 NSF/ANSI 42 Certified 26000 Gallons 2 Pack

AQUA CREST$98.674.6★235 rev

Pentair Everpure H-104 Quick-Change Filter Cartridge EV961211 For Use in Everpure H-104 Drinking Water System 1 000 Gallon Capacity 0.5 Micron

Everpure$135.934.6★1,306 rev

Newest

by launch date

360486 Rebel V2 Pool Cleaner Head Only with 40 Ft. Complete Hose Kit 41200-0130 - Compatible with Pentair 2 Wheel Suction Cleaner

Discount Pool Mart$406.982 rev

8mo ago

Rebel V2 360486 Suction Side Pool Vacuum Head with 40Ft. Hoses and Floats Bundle Kit

Generic$418.884 rev

10mo ago

Pentair 523735-EC IntelliChlor Plus40 IC40 Plus Replacement Salt Cell 40 000 Gallons

Pentair$1385.85124 rev

1y ago

MAKHOON Upgrade Pool Pressure Side Sweeper: Professional Solution for Cleaning Your Swimming Pool (Four Wheels are Better Than Three) Need 1.5 Female Thread Pool Booster Pump Inlet 4 Bar Pressure

MAKHOON$282.41352 rev

2y ago

Waterdrop I2000 2 Under Sink Water Filter Replacement for Pentair Everpure I2000 2 EV9612-22 MC2 ESO7 MH2 EV9612-56 EV9607-25 EV9613-21 NSF/ANSI 42 Certified 26000 Gallons 2 Pack

Waterdrop$98.5111 rev

2y ago

What buyers say about pentair

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning21%

“Easy to clean”

Value For Money15%

“Best value”

Quality-Overall12%

“Excellent Product”

Assembly/Installation9%

“Easy to install”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product6%

“Works as advertised”

Filtration5%

“this filter is good”

Durability4%

“It looks durable”

Size-Overall2%

“Very happy with fit and function”

Strength1%

“Strong pump”

What buyers complain about

Durability26%

“Does not last”

Value For Money12%

“Its expensive for nothing”

Functionality-Overall10%

“Doesnt work as expected”

Quality-Overall7%

“Too expensive for this type of quality”

Ease Of Cleaning6%

“caused a mess”

Filtration3%

“it's definitely a defective filter”

Instructions/User Manual/Troubleshooting2%

“instructions are crap”

Maintenance And Repair2%

“which will cost nearly as much to repair as a new one”

Jamming/Clogging2%

“Filter clogs pretty fast”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall18%

Defective Material/Parts14%

Functionality-Overall13%

Advertised Vs Actual Product10%

Value For Money8%

Filtration7%

Ease Of Cleaning4%

Product Condition4%

Compatibility-Overall3%

Leak-Proof3%

Common questions

Is pentair profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Launch it (56/100).
How competitive is the pentair niche?: 13 brands and 152 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pentair?: Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 1.2%.
When does demand for pentair peak?: Demand peaks in Feb–Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
What does it cost to enter the pentair niche?: Listings span $13.69–$1414.30; the average listing price is $341.84 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.