pennington wild bird seed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.10avg listing price — sweet spot $15–$100
Price range
Great$12.46–$36.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,487.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 68K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pennington wild bird seed is a $58K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
pennington wild bird seed market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 8.0%
- Avg brand age
- 79 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Pennington69%
- Kaytee15%
- Wagner's10%
- Audubon Park6%
Demand
Weekly Amazon search volume, last 36 weeks — +32.5% search growth over the last 90 days.Top pennington wild bird seed search terms
- pennington wild bird seed46K/yr
- pennington bird seed19K/yr
- pennington bird seed 40 lb bag4K/yr
Top pennington wild bird seed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pennington Pride Songbird Nut & Fruit Blend Wild Bird Seed for Outside Feeders Advanced Nutrition Formula for Health Bird Food 10-lb. Bag
Pennington$21.054.5★1,875 rev
Pennington Wild Bird Food Wild Bird Seed for Outside Feeders Great to Feed Year-Round 22.5-lb. Critter-Proof Bucket
Pennington$36.364.5★457 rev
Pennington Select Birders Blend Wild Bird Seed Mix Wild Bird Seed for Outside Feeders 15 lbs
Pennington$27.314.9★43 rev
Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag
Wagner's$12.464.5★20,912 rev
Pennington Pride Wild Finch Blend Wild Bird Seed for Outside Feeders Special Mix for a Variety of Musical & Colorful Songbirds Great Bird Food to Use as Year-Round Feed 10-lb. Bag
Pennington$15.844.5★1,760 rev
Newest
by launch date
Kaytee Essentials Blend with Black Oil Sunflower Cracked Corn and Millet Wild Bird Seed Mix for Cardinals Jays Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos 9.5 Pounds
Kaytee$15.305,468 rev
Pennington Select Birders Blend Wild Bird Seed Mix Wild Bird Seed for Outside Feeders 15 lbs
Pennington$27.3143 rev
Pennington Select Safflower Seed 15 lb Bag
Pennington$26.54436 rev
Pennington Ultra Double Nut Nut & Fruit Blend 10lbs
Pennington$21.58697 rev
Audubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$19.971,291 rev
Trending
90-day click momentumKaytee Essentials Blend with Black Oil Sunflower Cracked Corn and Millet Wild Bird Seed Mix for Cardinals Jays Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos 9.5 Pounds
Kaytee$15.304.6★
Pennington Wild Bird Food Wild Bird Seed for Outside Feeders Great to Feed Year-Round 22.5-lb. Critter-Proof Bucket
Pennington$36.364.5★
Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound
Kaytee$20.404.4★
Pennington Select Safflower Seed 15 lb Bag
Pennington$26.544.5★
Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag
Audubon Park$17.244.6★
What buyers say about pennington wild bird seed
What buyers praise and complain about, mined from review topics.What buyers love
“FANTASTIC PRICE”
“Excellent quality”
“Happy animals”
“As advertised”
“Good Size”
“The variety of seeds is good as well”
“No mess”
“Easy to our”
“you can smell the freshness”
“It has lasted me quite a while”
What buyers complain about
“it costs half the price”
“Seems like low quality”
“False advertisement”
“There were bugs in the bag”
“much smaller”
“Waste of $$”
“It created a huge mess”
“Bug infestation”
“Bag fell apart when I used it”
“makes the whole room smell like whatever is on the bag”
Top return reasons
Common questions
- Is pennington wild bird seed profitable to sell on Amazon United States?
- The niche generates $58K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the pennington wild bird seed niche?
- 4 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pennington wild bird seed?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the pennington wild bird seed niche?
- Listings span $12.46–$36.36; the average listing price is $20.10 (sweet spot $15–$100). The average incumbent carries 5,488 reviews — the moat a new listing must climb.