pelican decor
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.74avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Review moat
Great217.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.63–$150.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 129K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pelican decor is a $37K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pelican decor market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #3,991
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 85%
- Out of stock
- 6.7%
- Avg brand age
- 36 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
55
Top-5 brand share
32%
Top 20: 75%
Top-5 click share
25%
Top 20: 64%
Open market
63%
- Lukitas8%
- The Bridge Collection8%
- Leinuosen7%
- PlivBloom5%
- Design Toscano5%
- Kircust4%
Top pelican decor search terms
- pelican decor41K/yr
- pelican statue24K/yr
- pelican statues outdoor10K/yr
- pelican wall art11K/yr
- pelicans19K/yr
- pelican figurine7K/yr
- pelican yard decor4K/yr
- pelican art7K/yr
- wooden pelican5K/yr
Top pelican decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lukitas Standing Pelican Statue and Sculpture Decor Nautical Coastal Beach Bird Figurine Creative Decorative Ornament for Home Garden Yard Lawn Outdoor Resin 14
Lukitas$41.174.8★69 rev
The Bridge Collection Coastal Pelican Sculpture Figurine
The Bridge Collection$15.534.2★21 rev
PlivBloom Pelican Key Holder Statues Fun Animal Hippo Candy Dish Candy Dish for Office Desk Unique Modern Key Holder for Pelican Figurine Suitability Desk candy bowl and Entry Table Decor Items(Gold1)
PlivBloom$39.424.6★366 rev
Creative Co-Op Resin Pelican with Distressed White Finish
Creative Co-Op$31.024.6★137 rev
Leinuosen Pelican Decor with Solar Lantern Nautical Decoration Pelican Solar Light 6.1 Inch Coastal Decor for Pool Outside Sculptures & Statues Lights for Backyard Porch Patio
Leinuosen$16.584.1★40 rev
Newest
by launch date
YINGHOYEDO Nautical Pelican Statue - Handcrafted Wooden Bird Figurine for Coastal Home & Bathroom Decor Vintage Beach Theme Art Sculpture Rustic Outdoor Garden Decorations Wood Carving Fish Statue
YINGHOYEDO$19.6011 rev
Kircust Pelican Statue Outdoor Bird Sculptures Home Decor Pond Ornaments Metal Yard Art Sculptures for Backyard Porch Patio Pond Decorations
Kircust$44.5952 rev
Tuanse 11.4 Inch Pelican Garden Statue with Solar Lantern Ocean Bird Statue Pelican Solar Light for Outside Decor Sculptures Statues Lights for Lawn Decor Unique Ornament Women Mom Gift
Tuanse$28.6018 rev
Vintage Gold Resin Animal Heads Wall Decor(Pelican Gift Metal Frame)- Exquisite Wall Hanging Sculptures for Living Room Bedroom Office - Handmade Home Art Decor
Newinhome$33.38120 rev
SUNREEK Metal Pelican Garden Statues Light Blue Pelican Coastal Decor for Outdoor Yard Beach Lawn Patio Pool Display (Color-1)
SUNREEK$36.5126 rev
Trending
90-day click momentumYINGHOYEDO Nautical Pelican Statue - Handcrafted Wooden Bird Figurine for Coastal Home & Bathroom Decor Vintage Beach Theme Art Sculpture Rustic Outdoor Garden Decorations Wood Carving Fish Statue
YINGHOYEDO$19.604.0★
Kircust Pelican Statue Outdoor Bird Sculptures Home Decor Pond Ornaments Metal Yard Art Sculptures for Backyard Porch Patio Pond Decorations
Kircust$44.594.5★
The Bridge Collection Resin Standing Pelican Shore Bird Statue White Decor
The Bridge Collection$16.034.7★
SUNREEK Metal Pelican Garden Statues Light Blue Pelican Coastal Decor for Outdoor Yard Beach Lawn Patio Pool Display (Color-1)
SUNREEK$36.514.8★
Leinuosen 2 Pack Solar Pelican Statues Stake Outdoor Garden Decor for Yard
Leinuosen$26.053.9★
What buyers say about pelican decor
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Fits perfect”
“It looks wonderful”
“Beautiful colors”
“As advertised”
“Worth it”
“light is bright”
“Its durable as Ive had it outside for weeks”
“Gift”
“Enjoyed by All”
What buyers complain about
“Incorrect measurements”
“Cheap quality for the price”
“Looks expensive”
“very small and looks/feels like cheap plastic”
“Colors not true”
“Not Sturdy”
“Rusts Easily”
“doesnt function”
“Looks heavy,”
“Much more blue than shown in the pictures”
Top return reasons
Common questions
- Is pelican decor profitable to sell on Amazon United States?
- The niche generates $37K/yr across 65 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pelican decor niche?
- 47 brands and 55 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in pelican decor?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.6%.
- What does it cost to enter the pelican decor niche?
- Listings span $9.63–$150.07; the average listing price is $38.74 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.