peat moss
Launch itA $1.0M/yr market growing +34.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 679K searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$7.63–$36.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,576.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, peat moss is a $1.0M/yr Amazon United States market (679K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
peat moss market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 3.5%
- Avg brand age
- 68 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
46
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- Miracle-Gro36%
- Doter18%
- Hoffman12%
- SUN GRO HORTICULTURE INC6%
- Old Potters5%
- Back to the Roots4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.6% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×
Top peat moss search terms
- peat moss397K/yr
- peat moss for plants90K/yr
- sphagnum peat moss27K/yr
- peat moss for lawn22K/yr
- peet moss19K/yr
- peat moss for potting soil10K/yr
- peat24K/yr
- peet moss for plants16K/yr
- pete moss14K/yr
- organic peat moss8K/yr
Top peat moss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro Sphagnum Peat Moss 8 qt. (2-Pack)
Miracle-Gro$9.274.7★4,296 rev
Doter Organic Sphagnum Peat Moss Added to Soil and Enriches Plant Roots Gardening Soil Amendment and Carnivorous Plant Soil Media(1qt)
Doter$7.634.3★810 rev
Hoffman Canadian Sphagnum Peat Moss - 18 Quart Brown/A 37029
Hoffman$23.414.7★498 rev
Peat Moss 2.2 Cu Ft
SUN GRO HORTICULTURE INC$36.234.6★30 rev
Hoffman Canadian Sphagnum Peat Moss Soil Conditioner to Improve Moisture Retention and Aeration 10qt Bag
Hoffman$16.404.7★5,908 rev
Newest
by launch date
GARDENWISE Peat Moss for Plants Organic Sphagnum Peat Moss for Orchids Terrariums Seed Starting Reptiles & Potting Soil Mix (15 quarts)
GARDENWISE$22.7541 rev
Old Potters Germination Mix with Peat Moss Fine Perlite & Vermiculite - Perfect for Seed Germination Plugs and Cutting Propagation - Balanced pH Enhanced Drainage and Aeration 24 Quarts.
Old Potters$27.13239 rev
Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting
Back to the Roots$19.043,586 rev
Doter Organic Sphagnum Peat Moss Added to Soil and Enriches Plant Roots Gardening Soil Amendment and Carnivorous Plant Soil Media(1qt)
Doter$7.63810 rev
Old Potters Organic Peat Moss 20 Quarts 100% Sphagnum Peat Moss SEMI Compressed for Potted Plants & Seed Starting Organic Gardening for Indoor and Outdoor use (20 Quart)
Old Potters$29.82437 rev
Trending
90-day click momentumPeat Moss 2.2 Cu Ft
SUN GRO HORTICULTURE INC$36.234.6★
GARDENWISE Peat Moss for Plants Organic Sphagnum Peat Moss for Orchids Terrariums Seed Starting Reptiles & Potting Soil Mix (15 quarts)
GARDENWISE$22.754.7★
Michigan Peat 40 Pound Bag Garden Magic Organic Planting Potting Top Soil Blend Mix for Indoor and Outdoor Gardening and Landscapes White
Garden Magic$24.794.5★
Miracle-Gro Sphagnum Peat Moss 8 qt. (2-Pack)
Miracle-Gro$9.274.7★
Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting
Back to the Roots$19.044.6★
What buyers say about peat moss
What buyers praise and complain about, mined from review topics.What buyers love
“Best for germination”
“This is a very good quality mix”
“Worth it”
“Easy to work with”
“it keeps even moisture for my plants”
“As advertised”
“Clean good soil”
“The material was consistent”
“Clean smelling, well milled, no contaminates”
“this product is great - however - don't even try to break it up”
What buyers complain about
“Way too small”
“not growing”
“This brand is REALLY expensive”
“the performance is horrible”
“probably my fault for not reading the description well enough”
“smelled like mold”
“very difficult to use”
“It is very hard to break apart”
“Doesn't work”
“Had ants in bag”
Top return reasons
Common questions
- Is peat moss profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 14 tracked products. 90-day search growth is +34.6%. Flapen's verdict: Launch it (59/100).
- How competitive is the peat moss niche?
- 12 brands and 46 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in peat moss?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Value For Money. The return rate is 0.3%.
- When does demand for peat moss peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.7× the quietest.
- What does it cost to enter the peat moss niche?
- Listings span $7.63–$36.23; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 1,576 reviews — the moat a new listing must climb.