patriotic door mat
Worth a lookShows demand growing +937.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+937.9%90-day search growth — must beat 0% to launch
Competition
Incredible14%top-5 click share — an open shelf
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.36avg listing price — sweet spot $15–$100
Review moat
Great152.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.36–$86.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$123K$123K/yr · 340K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, patriotic door mat is a $123K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 78/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
patriotic door mat market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $146K–$195K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #6,366
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 93%
- Out of stock
- 10.8%
- Avg brand age
- 27 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
86 rising
Sellers
88
Top-5 brand share
33%
Top 20: 67%
Top-5 click share
14%
Top 20: 36%
Open market
62%
- Tinideya9%
- Artoid Mode8%
- Duraaamo6%
- Moucuny6%
- Xumuyin6%
- CAINANEL4%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +937.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 90.6×
Top patriotic door mat search terms
- patriotic door mat86K/yr
- 4th of july door mat46K/yr
- patriotic outdoor rug21K/yr
- red white and blue outdoor rug18K/yr
- fourth of july door mat15K/yr
- 4th of july outdoor rug12K/yr
- patriotic rug15K/yr
- red white and blue door mat12K/yr
- 4th of july rug11K/yr
- patriotic doormat11K/yr
Top patriotic door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Patriotic Door Mat 4th of July Doormat Independence Day Decorative Liberty Stars Red Welcome Mat Non Slip Rubber Backing Outdoor Indoor Entryway Floor Mats Home Festival Decor 17x29 Inch
Xumuyin$13.624.2★201 rev
Artoid Mode America Stars Memorial Day Welcome Doormat 4th of July Patriotic Independence Day Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch
Artoid Mode$17.644.7★252 rev
Blue/White/Red Striped Rug 4th of July Door Mat 27.5 x 43 Summer Front Porch Rug Independence Day Welcome Doormats for Farmhouse Entrance Porch Outdoors Decor (Blue/red/White 27.5 x 43)
CAINANEL$24.744.6★2,248 rev
USA 250th Anniversary Patriotic Doormat 24 x 37 Red White and Blue Striped Outdoor Rug Washable Farmhouse Front Porch Welcome Mat for Memorial Day 4th of July and Independence Day Decor
Bottalive$24.584.7★757 rev
Duraaamo 4th of July Patriotic Door Mat 250th Anniversary Blue Red White Stripe Doormat 2 x 3 USA Welcome Mat Outdoor Rug Washable Front Porch Entryway Layering Rug for Farmhouse Independence Day
Duraaamo$23.694.2★183 rev
Newest
by launch date
2 Pcs 4th of July Door Mat Set Layered Welcome Mats Combo with Red White Striped Rug & Natural Coir Doormat Patriotic American Flag Front Porch Decor for Independence Day Memorial Day
Homydecor$41.6733 rev
3x5ft Patriotic Outdoor Rug Waterproof Plastic Straw Patio Mat Reversible Red White and Blue Striped Area Rug for Camping RV Porch Deck Backyard 4th of July Independence Day Decorations(Star)
OceanCamel$30.3421 rev
Moucuny Red Blue White 4th of July Striped Rug 250th Anniversary Mat Patriotic Outdoor Front Porch USA Door Mat Welcome Layering Rug 4th of July Doormat for Entryway Farmhouse Decor (2 X 3)
Moucuny$22.8025 rev
Jenaai 4th of July Welcome Doormat 16 x 29 Inch Patriotic Front Coir Door Mat with 250th Anniversary Design Non Slip Outdoor for Entryway Patio Porch Indoor Decor
Jenaai$27.7615 rev
Drydiet 2 Pcs Patriotic Outdoor Layered Doormat Set American Flag Welcome Coir Front Door Mat with Blue White Striped Rug Entryway Rug for 4th of July Independence Day Indoor Home Porch Decor
Drydiet$36.816 rev
Trending
90-day click momentumUSA 250th Anniversary Patriotic Doormat 24 x 37 Red White and Blue Striped Outdoor Rug Washable Farmhouse Front Porch Welcome Mat for Memorial Day 4th of July and Independence Day Decor
Bottalive$24.584.7★
CAINANEL Blue and White Striped Rug 4th of July Door Mat 27.5x43 Summer Front Porch Rug Independence Day Welcome Doormats for Farmhouse Entrance Porch Outdoors Decor(Blue and White 27.5x43)
CAINANEL$21.024.6★
2 Pcs 4th of July Door Mat Set Layered Welcome Mats Combo with Red White Striped Rug & Natural Coir Doormat Patriotic American Flag Front Porch Decor for Independence Day Memorial Day
Homydecor$41.674.4★
Mindsoft 4th of July Doormat Independence Day Mat Patriotic Front Door Mat for Bedroom Home Holiday Decoration 18 x 30 Inch
Mindsoft$20.904.1★
Honoson 2 Pcs Patriotic Doormat Set 4th of July 250th Anniversary Red White Blue Stripe USA Cotton Welcome Rug Non-Slip Independence Day Memorial Day Front Porch Entrance Decor
Honoson$33.393.9★
What buyers say about patriotic door mat
What buyers praise and complain about, mined from review topics.What buyers love
“The mat is high quality”
“color as shown”
“Nice design, arrived on time”
“Looks beautiful true to size thanks”
“not expensive”
“Exactly what I was hoping for”
“very durable”
“Not too light”
“brushes clean easily”
“Nice quality material”
What buyers complain about
“Bad quality”
“Very thin material”
“Size not accurate”
“the colors are faded”
“Not as described”
“wouldve been cheaper”
“Horrible material”
“not lay flat”
“Not sturdy”
“Very lightweight”
Top return reasons
Common questions
- Is patriotic door mat profitable to sell on Amazon United States?
- The niche generates $123K/yr across 178 tracked products. 43 of 107 products launched in the last 360 days are still selling. 90-day search growth is +937.9%. Flapen's verdict: Worth a look (78/100).
- How competitive is the patriotic door mat niche?
- 86 brands and 88 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in patriotic door mat?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.5%.
- When does demand for patriotic door mat peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 90.6× the quietest.
- What does it cost to enter the patriotic door mat niche?
- Listings span $10.36–$86.03; the average listing price is $24.36 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.