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Patriotic Door Mat

Pass

Patriotic Door Mat scores 78 out of 100, a Pass. Shoppers spend an estimated $123K a year here, search demand grew +937.9% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
78
78 / 100
Top 1% of 8,839 Patio, Lawn & Garden niches · +22 vs the category median of 56
Market size
$123K/yr340K searches / yr
90-day growth
+937.9%search demand this quarter
Competition
14%top-5 click share · 86 brands · 88 sellers

Flapen Score

Patriotic Door Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Patriotic Door Mat is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patriotic Door Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Patriotic Door Mat 340K times last year and spent an estimated $123K. The top 5 brands take 33% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 78 out of 100, a Pass.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +937.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+937.9%
Conversion, latest week
1.5%
Market size, estimated
$123Ka year
Peak month
June90.6× the quietest month
Top search term
patriotic door mat86K searches a year

02 · Price

A sale here is worth $24.36.

Listings sell for $24.36 on average, from $10.36 to $86.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.36 that is $0 to $2K a year per listing.

Average price
$24.36inside the $15 to $100 sweet spot
Price range
$10.36–$86.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #6,366 within Doormats. It carries 152 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
10.8%
Average rank
#6,366in Doormats
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
152per listing
Listings tracked
178

04 · Newcomers

43 of last year's 107 launches cleared the first-year sales bar.

107 products launched here in the last 12 months. 43 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
107
Successful launches
43Amazon's first-year sales bar
Average brand age
27 months

Products

Top Patriotic Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

86 rising

Sellers

88

Top-5 brand share

33%

Top 20: 67%

Top-5 click share

14%

Top 20: 36%

Open market

62%

  • Brand 19%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Patriotic Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 90.6×

Search terms

Top Patriotic Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patriotic door mat86K/yr
  • 4th of july door mat46K/yr
  • patriotic outdoor rug21K/yr
  • red white and blue outdoor rug18K/yr
  • fourth of july door mat15K/yr
  • 4th of july outdoor rug12K/yr
  • patriotic rug15K/yr
  • red white and blue door mat12K/yr
  • 4th of july rug11K/yr
  • patriotic doormat11K/yr

Reviews and returns

What reviews say buyers love and hate about Patriotic Door Mat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Patriotic Door Mat questions

Answered from the same tracked data.