pastry brush
Worth a lookShows searches that convert (13.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.4M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.07–$19.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,200.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.01avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pastry brush is a $1.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pastry brush market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
559
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
30%
- HOTEC31%
- OXO12%
- Walfos8%
- SURDOCA7%
- Ortarco7%
- Cuisinart5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top pastry brush search terms
- pastry brush358K/yr
- basting brush270K/yr
- silicone brush cooking87K/yr
- basting brush for cooking93K/yr
- cooking brush83K/yr
- butter brush57K/yr
- silicone basting brush72K/yr
- food brush56K/yr
- bbq sauce brush27K/yr
- oil brush for cooking42K/yr
Top pastry brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOTEC 600 Heat Resistasnt Basting Brushes BPA Free Silicone Pastry Brush Spread Oil Butter Sauce Marinades for BBQ Grill Barbecue Baking Kitchen Cooking Dishwasher Safe (Black 2)
HOTEC$6.984.8★14,680 rev
Walfos 600F Heat Resistant Silicone Basting Brushes BPA Free Pastry Brush Spread Oil Butter Sauce for BBQ Grill Baking Kitchen Cooking Dishwasher Safe (2 SIZE)
Walfos$6.304.7★5,598 rev
SURDOCA Silicone Pastry Basting Brush - 2Pcs 10 + 8 in Heat Resistant Brush for Baking Cooking Food BPA Free Kitchen Brush for Sauce Butter Oil Stainless Steel Core Design for Barbecue BBQ Grilling
SURDOCA$4.144.7★7,634 rev
Ortarco Silicone Basting Pastry Brush for Baking Cooking Bbq Grill Spread Oil Butter Sauce 2 Pack
Ortarco$4.074.6★4,158 rev
OXO Good Grips Silicone Basting & Pastry Brush - Small
OXO$11.774.7★15,721 rev
Newest
by launch date
Miryelis 3 Pcs Pastry Brush Set 1/1/2 inch Bristle Basting Brushes for Cooking Heat Resistant Kitchen Brush for Oil BBQ Grill Butter Sauce Baking with Hang Hole Design Green
Miryelis$6.03104 rev
4 pcs Pastry Brush Natural Bristle Basting Brush for Cooking and Baking Premium BBQ Brushes for Butter Oil Egg Sauce Turkey Marinade and Kitchen Food by SFIUYLB
SFIUYLB$7.1790 rev
3-Pack Silicone Basting Pastry Brushes for Baking Cooking & BBQ - Heat Resistant Up to 446F Dishwasher Safe
YOFAN$4.3975 rev
Kitchen Mama WaltzGrip Platinum Silicone Basting Pastry Brush Metal Gray
Kitchen Mama$19.342,406 rev
3 Pack Natural Bristle Pastry Brush for Basting Baking Cooking Food
yeestone$7.55727 rev
Trending
90-day click momentumMiryelis 3 Pcs Pastry Brush Set 1/1/2 inch Bristle Basting Brushes for Cooking Heat Resistant Kitchen Brush for Oil BBQ Grill Butter Sauce Baking with Hang Hole Design Green
Miryelis$6.034.7★
OXO Good Grips Silicone Basting & Pastry Brush
OXO$13.604.7★
3-Pack Silicone Basting Pastry Brushes for Baking Cooking & BBQ - Heat Resistant Up to 446F Dishwasher Safe
YOFAN$4.394.7★
Ortarco Silicone Basting Pastry Brush for Baking Cooking Bbq Grill Spread Oil Butter Sauce 2 Pack
Ortarco$4.074.6★
Anaeat 2 Pack Silicone Basting Pastry Brushes - Heat Resistant Brush with Soft Bristles Hygienic One-Pieces Design Marinade Brush Great in Baking for Spreading Oil Butter Sauce BBQ Grill (Black)
Anaeat$6.134.7★
What buyers say about pastry brush
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans up easily”
“Solid quality”
“Exactly what I needed”
“Worth The Money”
“Easy to handle”
“Awesome brushes”
“Good size”
“Dishwasher safe”
“Durable and easy to use”
“Very bright colors”
What buyers complain about
“it was falling apart”
“Trash”
“I would consider the small brush as tiny”
“dont want to clean the same brush twice”
“Flimsy”
“not worth the cost - get something else”
“Inaccurate description”
“I do wish they were thicker”
“I would definitely recommend not putting these in the dishwasher as it could damage the bristles and the plastic”
“This is so disappointing for a Cuisinart product”
Top return reasons
Common questions
- Is pastry brush profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pastry brush niche?
- 20 brands and 559 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in pastry brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for pastry brush peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pastry brush niche?
- Listings span $4.07–$19.34; the average listing price is $8.01 (sweet spot $15–$100). The average incumbent carries 5,201 reviews — the moat a new listing must climb.