Skip to content

Pastry Brush

Maybe

Buyers convert on 13.3% of searches. But demand is soft, at -7.2% this quarter, so Pastry Brush is a Maybe.

Flapen Score
57
57 / 100
Top 43% of 8,839 Patio, Lawn & Garden niches · +1 vs the category median of 56
Market size
$1.5M/yr1.4M searches / yr
90-day growth
-7.2%search demand this quarter
Competition
47%top-5 click share · 20 brands · 559 sellers

Flapen Score

Pastry Brush against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pastry Brush is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastry Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Pastry Brush 1.4M times last year and spent an estimated $1.5M. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
13.3%
Market size, estimated
$1.5Ma year
Peak month
December1.9× the quietest month
Top search term
pastry brush358K searches a year

02 · Price

A sale here is worth $8.01.

Listings sell for $8.01 on average, from $4.07 to $19.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $8.01 that is $64K to $80K a year per listing.

Average price
$8.01under the $15 to $100 sweet spot
Price range
$4.07–$19.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$64K–$80K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Grilling & Barbecue Utensils. It carries 5,201 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Grilling & Barbecue Utensils
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
5,201per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pastry Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

559

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

30%

  • Brand 131%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Pastry Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Pastry Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastry brush358K/yr
  • basting brush270K/yr
  • silicone brush cooking87K/yr
  • basting brush for cooking93K/yr
  • cooking brush83K/yr
  • butter brush57K/yr
  • silicone basting brush72K/yr
  • food brush56K/yr
  • bbq sauce brush27K/yr
  • oil brush for cooking42K/yr

Reviews and returns

What reviews say buyers love and hate about Pastry Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Durability”
0.7%of orders come back
“it was falling apart”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pastry Brush questions

Answered from the same tracked data.