Is party tent profitable to sell on Amazon United States?

The niche generates $4.8M/yr across 109 tracked products. 36 of 49 products launched in the last 360 days are still selling. 90-day search growth is +115.3%. Flapen's verdict: Launch it (75/100).

How competitive is the party tent niche?

47 brands and 81 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in party tent?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 2.2%.

When does demand for party tent peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.

What does it cost to enter the party tent niche?

Listings span $28.11–$1252.74; the average listing price is $193.55 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.

party tent

Launch it

A $4.8M/yr market growing +115.3% this quarter with returns at 2.2% — clears our launch bar.

Market size

Incredible$4.8M

$4.8M/yr · 2.9M searches

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Growth

Incredible+115.3%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Okay1,603.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$193.55

avg listing price — sweet spot $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$28.11–$1252.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, party tent is a $4.8M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 75/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

party tent market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $3.9M–$4.8M; units × avg price
Conversion rate: 0.9%
Avg BSR: #124
Page quality: 0%
Prime: 52%
Sponsored: 94%
Out of stock: 10.9%
Avg brand age: 34 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

19%

Top 20: 43%

Open market

47%

CROWN SHADES19%
Hoteel12%
E-Z UP7%
VEVOR6%
Driftalia4%
Aoxun4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +115.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×

Open Trend

Top party tent search terms

party tent603K/yr +107.7%0.4% conv.
pop up gazebo373K/yr +169.7%0.2% conv.
carpas para fiestas354K/yr +64.8%0.2% conv.
ez up canopy196K/yr +167.2%1.0% conv.
patio canopy133K/yr +72.1%0.1% conv.
crown shades 10x10 pop up canopy95K/yr +240.1%1.5% conv.
ez up119K/yr +108.6%1.0% conv.
pop up canopy with sidewalls115K/yr +81.9%0.4% conv.
pop up shade78K/yr +183.2%0.2% conv.
event tent111K/yr +74.2%0.5% conv.

All search terms

Top party tent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CROWN SHADES 10x10 Pop Up Canopy Patented CenterLok One Push Tent Canopy Newly Designed STO-N-GO Storage Bag 8 Stakes 4 Ropes (10x10 White)

CROWN SHADES$134.384.6★11,138 rev

COOS BAY 11x11 Pop Up Gazebo with Mesh Netting Instant Outdoor Canopy Tent Water Resistant Shelter with UPF 50+ UV Protection 121 Sq Ft Coverage Beige

COOS BAY$148.884.0★8,946 rev

E-Z UP Ambassador Instant Pop Up Canopy Tent 10 x 10 Roller Bag and 4 Piece Spike Set Steel Gray

E-Z UP$150.164.2★4,181 rev

VEVOR Pop Up Gazebo Screen Tent Pop-Up Instant Gazebo Tents with Mosquito Netting Outdoor Canopy 6 Sided Sun Shelter 10x10ft with 6 Removable Wind Cloths & 2 Mesh Windows Pavilion Tent for Patio

VEVOR$147.464.2★2,299 rev

CROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall - Beach Tent with One Push Setup - Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag (White)

CROWN SHADES$145.034.6★4,074 rev

Newest

by launch date

HOTEEL 10x30 Party Tent Large 300 Sq Ft Backyard Event Outdoor Canopy Holds 40+ Guests with 8 Removable Sidewalls & 2 Zipper Doors Carpas para Fiestas for Wedding BBQ & Baby Shower White

Hoteel$137.3427 rev

2mo ago

EROMMY 10x30FT Party Tent with Sidewalls Waterproof Outdoor Event & Wedding Canopy 6 Removable Panels 2 Zipper Doors Backyard Gazebo Tent White

EROMMY$99.5735 rev

3mo ago

HOTEEL 10x30 FT Party Tent Outdoor Canopy Tents for Parties with 8 Removable Sidewalls Carpas para Fiestas Waterproof for Gazebo Large Backyard Shelter Patio Wedding Events Tent BBQ

Hoteel$123.3923 rev

3mo ago

Greesum 10x30 Outdoor Canopy with 6 Side Removable Walls Patio Camping Heavy Duty Gazebo Shelter for Party Wedding BBQ Events Waterproof Tent Snow-White

Greesum$142.6829 rev

3mo ago

Binplax Party Tent 16x32 Canopy Heavy Duty Waterproof Outdoor Event Tent with Removable Sidewalls & Roll-Up Door Portable Carport for Wedding BBQ Camping Birthday Party

BinpLax$406.4035 rev

4mo ago

What buyers say about party tent

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation21%

“Pretty easy to assemble”

Quality-Overall13%

“Decent quality”

Value For Money9%

“Excellent value”

Strength7%

“The fabric feels sturdy”

Ease Of Use6%

“Easy Peasy”

Size-Overall4%

“Happy with the size”

Durability4%

“Durable material, totally worth buying”

Sun Shade/Wind Shield4%

“Dang good sun shade”

Storage Capacity3%

“Good storage bag”

Advertised Vs Actual Product2%

“better than expected”

What buyers complain about

Quality-Overall17%

“Cheap quality”

Durability15%

“Already coming apart”

Strength11%

“Not strong”

Assembly/Installation10%

“Assembly Challenging”

Value For Money4%

“Not Worth the Price”

Material Quality4%

“Seems like poor material”

Size-Overall3%

“Its so tiny”

Instructions/User Manual/Troubleshooting2%

“Bad instructions”

Advertised Vs Actual Product2%

“False advertising”

Water Resistance2%

“water pulled on it”

Top return reasons

Size-Overall24%

Defective Material/Parts13%

Assembly/Installation7%

Strength6%

Value For Money6%

Material Quality6%

Advertised Vs Actual Product6%

Quality-Overall5%

Color4%

Weight Heavy3%

Common questions

Is party tent profitable to sell on Amazon United States?: The niche generates $4.8M/yr across 109 tracked products. 36 of 49 products launched in the last 360 days are still selling. 90-day search growth is +115.3%. Flapen's verdict: Launch it (75/100).
How competitive is the party tent niche?: 47 brands and 81 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in party tent?: Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 2.2%.
When does demand for party tent peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.
What does it cost to enter the party tent niche?: Listings span $28.11–$1252.74; the average listing price is $193.55 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.

party tent

party tent market data

Competition & brand share

Demand & seasonality

Top party tent search terms

Top party tent products on Amazon

Top sellers

Newest

Trending

What buyers say about party tent

What buyers love

What buyers complain about

Top return reasons

Common questions

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