Is party sign profitable to sell on Amazon United States?

The niche generates $53K/yr across 39 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +83.1%. Flapen's verdict: Worth a look (63/100).

How competitive is the party sign niche?

34 brands and 37 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in party sign?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.

When does demand for party sign peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.3× the quietest.

What does it cost to enter the party sign niche?

Listings span $5.94–$50.84; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.

party sign

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Growth

Great+83.1%

90-day search growth — must beat 0% to launch

Price range

Great$5.94–$50.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$14.99

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good759.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$53K

$53K/yr · 83K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, party sign is a $53K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

party sign market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $37K–$45K; units × avg price
Conversion rate: 4.3%
Avg BSR: #1,332
Page quality: 0%
Prime: 92%
Sponsored: 97%
Out of stock: 5.4%
Avg brand age: 29 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

43%

Top 20: 79%

Open market

47%

WHWHW17%
LARREEDE13%
Frohllia12%
Venicor4%
EROLPXE4%
RAINFLOW3%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +83.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Open Trend

Top party sign search terms

party sign22K/yr +45.3%1.5% conv.
party signs15K/yr +64.3%2.0% conv.
party this way sign11K/yr +126.6%2.7% conv.
party signs for outside7K/yr +436.7%3.8% conv.
party yard sign5K/yr +222.0%2.6% conv.
signs for party7K/yr +52.9%1.1% conv.
party here sign for yard4K/yr +215.4%2.4% conv.
party here sign4K/yr +67.8%2.8% conv.
party signs for yard5K/yr +14.0%3.5% conv.
party this way sign with arrow4K/yr -41.1%2.8% conv.

All search terms

Top party sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Party Signs with Stakes 16 Inches by 5 Inches - Double Sided Signs - Corrugated Plastic - Colorful Birthday Party This Way Sign with Arrow for Yard Outdoors. (3)

WHWHW$8.464.5★91 rev

Blank Arrow Signs with Stakes 3 Pack 17 x 6 Inches Wedding Directional Yard Signs with Stakes This Way Arrow Yard Signs Birthday Party Signs Arrow

LARREEDE$7.774.5★928 rev

2 Pack Party Signs Double-Sided Party Sign 17x12 Inches Corrugated Plastic Yard Party Direction Sign with Stakes This Way to Birthday Party with Arrow for Outdoor Celebrations (Black)

Frohllia$15.754.9★33 rev

2PC Party Signs with Stakes 17 Inches by 13 Inches - Double Sided Signs - Corrugated Plastic - Birthday Party This Way Sign With Arrow for Yard Outdoors

Venicor$16.784.7★62 rev

Blank-Arrow-Signs Bulk with Stakes 3 Pack 17 x 6 Inches Wedding Directional Yard-Signs with Stakes This Way Arrow Yard-Signs Birthday Party Signs Arrow-White

EROLPXE$6.444.2★52 rev

Newest

by launch date

Party Yard Signs with Stakes 16 x 5 Inch Waterproof Corrugated Plastic Lawn Signs Double-Sided Printed Outdoor Party Direction Signs for Garden Yard Lawn Decorations

PLASTAKS$8.960 rev

3mo ago

Leinuosen 6 Pack Rose Gold Class of 2026 Graduation Yard Signs with Stakes 18 x 7 Inch This Way Arrow Signs Congrats Grad Party Directional Lawn Decorations for Outdoor Graduation Party

Leinuosen$17.143 rev

4mo ago

Vivantia 10 Pack 2026 Graduation Party This Way Yard Sign Arrow 16.5 x 8 Inch Black Blue Double Sided Printed Directional Yard Sign with Stakes Graduate Party Sign for Outdoor Graduation Party Supply

Vivantia$21.8114 rev

7mo ago

BLSUREFYX 5PCS Party Signs 14.4 x 5.6 Inches Arrows Party Yard Sign with Stakes Double Sided Weatherproof Corrugated Plastic Birthday Party This Way Sign for Outdoors Yard Colorful

BLSUREFYX$10.0758 rev

8mo ago

Blank-Arrow-Signs Bulk with Stakes 3 Pack 17 x 6 Inches Wedding Directional Yard-Signs with Stakes This Way Arrow Yard-Signs Birthday Party Signs Arrow-White

EROLPXE$6.4452 rev

9mo ago

What buyers say about party sign

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality, easy to install”

Strength13%

“Sturdy, the stand was great”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Good Value”

Ease Of Use8%

“Easy to Use”

Size-Overall6%

“Good size”

Durability4%

“Cute and durable”

Assembly/Installation4%

“Easy to assemble”

Display-Overall3%

“Cute as a display”

Recycle/Reuse3%

“They're reusable”

What buyers complain about

Size-Overall19%

“didnt look at the dimensions correctly”

Quality-Overall10%

“not very well made”

Strength9%

“Cheap and fragile”

Ease Of Use5%

“can't be used”

Erasability4%

“they still dont erase”

Thickness4%

“Kinda thin,”

Ease Of Cleaning3%

“They do not clean”

Value For Money3%

“Don't waste your money”

Advertised Vs Actual Product3%

“False advertising”

Color2%

“But I should have bought a bright color and larger sign”

Top return reasons

Size-Overall48%

Value For Money9%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Quality-Overall5%

Material Quality5%

Functionality-Overall4%

Strength4%

Product Condition2%

Color1%

Common questions

Is party sign profitable to sell on Amazon United States?: The niche generates $53K/yr across 39 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +83.1%. Flapen's verdict: Worth a look (63/100).
How competitive is the party sign niche?: 34 brands and 37 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in party sign?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.
When does demand for party sign peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
What does it cost to enter the party sign niche?: Listings span $5.94–$50.84; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.