parlor palm
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.27avg listing price — sweet spot $15–$100
Price range
Great$9.81–$43.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,875.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 61K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, parlor palm is a $28K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
parlor palm market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$45K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #1,271
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 73%
- Out of stock
- 5.2%
- Avg brand age
- 38 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- Costa Farms48%
- Thorsen's Greenhouse31%
- American Plant Exchange7%
- California Tropicals7%
- Prime Plants California4%
- Hirt's Gardens1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top parlor palm search terms
- parlor palm31K/yr
- parlor palm live plant indoor21K/yr
- parlor palm live plant7K/yr
- parlor palm plant3K/yr
Top parlor palm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costa Farms Parlor Palm Live Plant in Plastic Pot Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-18 Inches Tall
Costa Farms$18.194.4★442 rev
Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot
Thorsen's Greenhouse$21.914.3★184 rev
Costa Farms Parlor Palm Live Plant in Decorative Pot Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-18 Inches Tall
Costa Farms$23.694.3★270 rev
Costa Farms Cat Palm Live Plant in Decorative Pot Large Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 3-4 Feet Tall
Costa Farms$43.384.1★2,091 rev
Victorian Parlor Palm (Neanthe Bella Palm) - 4 from California Tropicals
California Tropicals$15.704.3★41 rev
Newest
by launch date
Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Sage)
Thorsen's Greenhouse$24.23184 rev
Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Natural)
Thorsen's Greenhouse$23.784 rev
Parlor Palm Live Indoor Plant | Neanthebella Live Plant | Air Purifying Plant | Ship from CA in Nursey Pot | PET Friendly (Small Plant 2 Pot)
Prime Plants California$10.7125 rev
Chamaedorea Elegans Parlor Palm Neanthe Bella Palm in 4 Pot
CTS Air Plants$18.8350 rev
American Plant Exchange Parlor Palm Live 6-Inch Potted Houseplant with Pot Cover Easy-Care Air-Purifying Indoor Palm Low-Light Tropical Plant for Home Office Bedroom & Indoor Dcor
American Plant Exchange$26.16696 rev
Trending
90-day click momentumThorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Sage)
Thorsen's Greenhouse$24.234.3★
American Plant Exchange Parlor Palm 4-Inch Pot with Cover Live Easy Care Low-Light Indoor Houseplant Pet-Friendly Tropical Palm for Home Office Bedroom & Shelf Dcor
American Plant Exchange$20.324.1★
Victorian Parlor Palm (Neanthe Bella Palm) - 4 from California Tropicals
California Tropicals$15.704.3★
Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Brushed Silver)
Thorsen's Greenhouse$22.974.3★
Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Natural)
Thorsen's Greenhouse$23.784.7★
What buyers say about parlor palm
What buyers praise and complain about, mined from review topics.What buyers love
“The plant is very healthy”
“Plant is exactly as shown”
“good size for the price”
“pleasantly surprised with the quality of the plants”
“So pretty”
“a wonderful value for your money”
“still going strong”
“easy to care for”
“I appreciated it because as someone who likes to reuse products”
“They arrived still moist”
What buyers complain about
“The sizing was a bit confusing”
“two of the six plants were not looking to well”
“Died within a week”
“So disappointed in the quality of these plants”
“Now I see why u get so many a decent price”
“Images are so misleading”
“Very dry leaves”
“Sadly it was weak and didnt survive”
“Product came damaged”
“I do wish there was a way to filter chosing the plants as one of them is mildly toxic to dogs so I cannot keep it”
Top return reasons
Common questions
- Is parlor palm profitable to sell on Amazon United States?
- The niche generates $28K/yr across 15 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the parlor palm niche?
- 7 brands and 8 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in parlor palm?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.0%.
- When does demand for parlor palm peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the parlor palm niche?
- Listings span $9.81–$43.38; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 1,876 reviews — the moat a new listing must climb.