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Paperwhite Bulbs

Maybe

The products selling today average only 3.4★. But demand is soft, at -84.3% this quarter, so Paperwhite Bulbs is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$46K/yr142K searches / yr
90-day growth
-84.3%search demand this quarter
Competition
41%top-5 click share · 10 brands · 10 sellers

Flapen Score

Paperwhite Bulbs against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Paperwhite Bulbs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paperwhite Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Paperwhite Bulbs 142K times last year and spent an estimated $46K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-84.3%
Conversion, latest week
1.7%
Market size, estimated
$46Ka year
Peak month
November57.1× the quietest month
Top search term
narcissus bulbs15K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $8.98 to $39.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.25 that is $5K to $10K a year per listing.

Average price
$19.25inside the $15 to $100 sweet spot
Price range
$8.98–$39.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 94.7% of listings are out of stock. The average listing ranks #11,423 within Flowers. It carries 134 reviews at 3.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
41%
Out of stock, average day
94.7%
Average rank
#11,423in Flowers
Average rating
3.42 starsAmazon United States average 4.42 stars
Average reviews
134per listing
Listings tracked
32

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Paperwhite Bulbs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

10

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 82%

Open market

8%

  • Seeds*Bulbs*Plants*&More39%
  • Marde Ross & Company18%
  • CZ Grain12%
  • Caribbeangardenseed10%
  • Generic7%
  • Narcissus6%
  • Open — no brand owns it (4 brands, 8%)

Demand

Paperwhite Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 57.1×

Search terms

Top Paperwhite Bulbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • narcissus bulbs15K/yr
  • paperwhite bulbs56K/yr
  • paperwhites11K/yr
  • paperwhites flower bulbs13K/yr
  • paper whites plants bulbs18K/yr
  • paperwhites bulbs4K/yr
  • paper white bulbs8K/yr
  • paper whites7K/yr
  • paperwhite bulbs for forcing indoors4K/yr
  • paper white bulbs for forcing indoors3K/yr

Reviews and returns

What reviews say buyers love and hate about Paperwhite Bulbs

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Plant Growth”
53%of negative reviews mention “Plant Growth”
0.5%of orders come back
“Did NOT Grow”
A buyer, on “Plant Growth”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Paperwhite Bulbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data