Is pagoda profitable to sell on Amazon United States?

The niche generates $128K/yr across 62 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +90.8%. Flapen's verdict: Worth a look (66/100).

How competitive is the pagoda niche?

43 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in pagoda?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.

When does demand for pagoda peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.

What does it cost to enter the pagoda niche?

Listings span $6.93–$518.06; the average listing price is $77.47 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.

pagoda

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Growth

Great+90.8%

90-day search growth — must beat 0% to launch

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$77.47

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great462.47

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$128K

$128K/yr · 271K searches

Price range

Bad$6.93–$518.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, pagoda is a $128K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 66/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pagoda market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $155K–$194K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,684
Page quality: 0%
Prime: 90%
Sponsored: 81%
Out of stock: 8.3%
Avg brand age: 39 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

25%

Top 20: 60%

Open market

57%

Nacome14%
GRASOLAR12%
Galt International5%
Aloak4%
VP Home4%
YLSMILE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +90.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×

Open Trend

Top pagoda search terms

japanese garden decor72K/yr +97.3%0.4% conv.
pagoda garden statue37K/yr +123.4%0.7% conv.
pagoda45K/yr +36.2%0.5% conv.
garden pagoda11K/yr +153.1%0.7% conv.
japanese garden decor for outside7K/yr +411.4%0.4% conv.
japanese stone lanterns11K/yr +123.2%0.2% conv.
japanese outdoor decor12K/yr +45.3%0.2% conv.
asian garden decor10K/yr +99.6%0.3% conv.
japanese pagoda10K/yr +94.2%0.4% conv.
pagoda lantern12K/yr +26.0%0.4% conv.

All search terms

Top pagoda products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nacome Solar Pagoda Lantern Garden Statue Indoor/Outdoor Zen Asian Decor for Landscape Balcony Garden Patio Porch Yard Art Ornament Polyresin Stone Finish

Nacome$41.704.1★437 rev

Galt International 2 Tier Pagoda Garden Statue LED Solar Powered Light 26 Tall Outdoor Zen Garden Lantern Landscape Lawn Asian Pagoda Stupa Decor Grey Resin

Galt International$128.573.9★125 rev

Aloak Asian Solar Zen Pagoda Garden Statue 14 Inch Outdoor Japanese Lamp Lantern for Home Garden Landscape Dcor (14 inch Pagoda)

Aloak$59.313.9★182 rev

YLSMILE Solar Pagoda Lantern Garden Statue: Japanese Zen Lantern Garden Decor-LED Figurine Lamp Pagoda Statue Figurine for Home Table Outdoor Decor

YLSMILE$33.144.8★6 rev

Solar Pagoda Lantern Garden Statue Japanese Zen Lantern Outdoor Decor with LED Light for Landscape Balcony Patio Porch Yard Art Ornament

Gardenfans$22.074.0★106 rev

Newest

by launch date

HL3NIGIM Solar Zen Garden Statue Pagoda Lantern with 3 Solar Panels Outdoor Decor for Landscape Patio Balcony and Yard Gift for Women Mom and Gramma

HL3NIGIM$28.375 rev

3mo ago

YLSMILE Solar Pagoda Lantern Garden Statue: Japanese Zen Lantern Garden Decor-LED Figurine Lamp Pagoda Statue Figurine for Home Table Outdoor Decor

YLSMILE$33.146 rev

5mo ago

Daisylily Japanese Pagoda LED Lamp Statue Figurine LED Lantern Pagoda Statue Figurines for Home Table Decor - Style C

Daisylily$13.8867 rev

1y ago

Glitzhome MGO Faux Concrete Pagoda Garden Statue Indoor and Outdoor Decoration 16 H

Glitzhome$54.8729 rev

1y ago

TB TIBAG Solar Pagoda Decors Garden Statues Zen Asian Outdoor Statues Accessories Japanese Pagoda Lamp Lantern for Garden Balcony Patio Porch Yard Art Ornament Decoration 12 Inches

TB TIBAG$53.9316 rev

1y ago

What buyers say about pagoda

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Well made, looks great, and it seems like it will last a long time”

Design-Overall10%

“The construction is quite good”

Value For Money10%

“Worth buying”

Advertised Vs Actual Product7%

“as advertised”

Size-Overall6%

“True to size”

Brightness/Shine/Glow5%

“The light is very bright”

Gifting Purpose4%

“Perfect Gift”

Strength3%

“Lovely pagoda style thats sturdy and level”

Color3%

“Vibrant colors”

Taste-Overall2%

“The wrapper is the best part, being tasty and crisp”

What buyers complain about

Size-Overall17%

“Product is small”

Quality-Overall10%

“Absolute garbage”

Durability8%

“wont last”

Strength6%

“is kind of flimsy”

Value For Money5%

“Not worth the money IMO”

Assembly/Installation4%

“very difficult to build”

Brightness/Shine/Glow4%

“Really dim light”

Instructions/User Manual/Troubleshooting3%

“The directions are horrible”

Color3%

“Color is off”

Material Quality3%

“Cheap materials”

Top return reasons

Size-Overall36%

Defective Material/Parts20%

Advertised Vs Actual Product9%

Quality-Overall5%

Material Quality4%

Functionality-Overall4%

Value For Money3%

Color3%

Brightness/Shine/Glow2%

Mounting1%

Common questions

Is pagoda profitable to sell on Amazon United States?: The niche generates $128K/yr across 62 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +90.8%. Flapen's verdict: Worth a look (66/100).
How competitive is the pagoda niche?: 43 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in pagoda?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
When does demand for pagoda peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the pagoda niche?: Listings span $6.93–$518.06; the average listing price is $77.47 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.

pagoda

pagoda market data

Competition & brand share

Demand & seasonality

Top pagoda search terms

Top pagoda products on Amazon

Top sellers

Newest

Trending

What buyers say about pagoda

What buyers love

What buyers complain about

Top return reasons

Common questions

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