outside fall decor
Worth a lookShows demand growing +425.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+425.1%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$8.13–$47.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good814.43avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 328K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, outside fall decor is a $23K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
outside fall decor market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $76K–$95K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,602
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 19.2%
- Avg brand age
- 27 months
- Avg seller age
- 226 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
48%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
45%
- ZAUGONTW13%
- YAOZHOU10%
- Hananona10%
- Geetery9%
- TERESA'S COLLECTIONS7%
- GPGHE7%
Demand
Weekly Amazon search volume, last 73 weeks — +425.1% search growth over the last 90 days.Top outside fall decor search terms
- fall yard decor132K/yr
- fall garden decor26K/yr
- fall yard decorations29K/yr
- outside fall decorations8K/yr
- outside fall porch decor7K/yr
- outdoor fall decorations for yard13K/yr
- fall lawn decorations5K/yr
- fall front porch11K/yr
- harvest decorations outdoor10K/yr
- metal fall outdoor decor13K/yr
Top outside fall decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZAUGONTW 6 PCS Halloween Scarecrow Decorations - Outdoor Fall Harvest Standing Scarecrow for Garden Home School Yard Porch Thanksgiving Decor
ZAUGONTW$11.374.1★369 rev
YAOZHOU Fall Outdoor Decorations Orange Solar String Lights Outdoor 2Pack Total 200 LED Fairy Fall Lights Thanksgiving Halloween Decor 8 Modes Waterproof for Porch Garden Patio Fence Balcony
YAOZHOU$10.034.3★5,803 rev
Hananona 24 Pcs Artficial Outdoor Flowers with Hanging Baskets Orange Fall mums 2 Pack Hanging Planter with Outdoor Fall Flowers for Autumn Porch Garden and Home Patio Yard Decor (2 Orange)
Hananona$47.454.6★1,702 rev
Geetery 4 Pieces Fall Outdoor Decorations Scarecrow Yard Stake Thanksgiving Pumpkins Porch Sign with Stake Fall Yard Decor Autumn Harvest Garden Sign for Outside Lawn Decoration 32.28 x 10.47 Inch
Geetery$19.473.7★213 rev
TERESAS COLLECTIONS Fall Outdoor Decor Pumpkin Fall Garden Decorations Autumn Metal Yard Signs Stake Lawn Sunflower for Thanksgiving Decorations Harvest Outside Patio Party Gifts Medium
TERESA'S COLLECTIONS$22.324.4★104 rev
Newest
by launch date
Weysat Fall Decorations Outdoor Metal Pumpkin Yard Sign Thanksgiving Porch Decorations for Home Lawn Pathway Front Door Fall Pumpkin Decor Outside Thanksgiving Party Garden Lawn Patio Walkway Decor
Weysat$29.2996 rev
TERESAS COLLECTIONS Fall Outdoor Decor Pumpkin Fall Garden Decorations Autumn Metal Yard Signs Stake Lawn Sunflower for Thanksgiving Decorations Harvest Outside Patio Party Gifts Medium
TERESA'S COLLECTIONS$22.32104 rev
Fall Yard Signs Decorations Thanksgiving Pumpkin Yard Stakes Outdoor Lawn Sign with Stakes for Autumn Pumpkin Patch Thanksgiving Harvest Lawn Patio Garden Decor 30 Inch
Generic$17.1640 rev
ARGOOFG Fall Garden Flag 12x18 Inch Double Sided Outside Tis the Season Autumn Leaves Rustic Football Pumpkin Spice Seasonal Decor Yard Outdoor Welcome Home Decoration
ARGOOFG$8.13174 rev
Artificial Fall Fake Flowers for Outdoor Fall Decoration 2 Pcs Faux Hanging Flowers Outdoor Fall Decor UV Resistant Look Real Faux Mums Silk Flower for Outside Home Porch Patio Yard Balcony Planter
INQCMY$23.462,011 rev
Trending
90-day click momentumARGOOFG Fall Garden Flag 12x18 Inch Double Sided Outside Tis the Season Autumn Leaves Rustic Football Pumpkin Spice Seasonal Decor Yard Outdoor Welcome Home Decoration
ARGOOFG$8.134.7★
YAOZHOU Fall Outdoor Decorations Orange Solar String Lights Outdoor 2Pack Total 200 LED Fairy Fall Lights Thanksgiving Halloween Decor 8 Modes Waterproof for Porch Garden Patio Fence Balcony
YAOZHOU$10.034.3★
NOVWANG 2 Piece Fall Wind Spinners Autumn Thanksgiving Hanging Flag Windsock Fall Orange Outdoor Decorations for Home Garden Yard Patio Decor
NOVWANG$12.664.4★
Anglechic 6 Pcs 12 Fall Outdoor Decor Garden Stakes Pumpkin Scarecrow Maple Leaves Fall Metal Yard Sign Autumn Yard Stakes Outdoor Thanksgiving Decorations for Planter Lawn Patio Walkway Porch
Anglechic$18.324.5★
TERESAS COLLECTIONS Fall Outdoor Decor Pumpkin Fall Garden Decorations Autumn Metal Yard Signs Stake Lawn Sunflower for Thanksgiving Decorations Harvest Outside Patio Party Gifts Medium
TERESA'S COLLECTIONS$22.324.4★
What buyers say about outside fall decor
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt look cheap”
“They are very Brightly Colored”
“Easy to assemble”
“It held up well”
“It looks beautiful in my dining room”
“Nice lights”
“Hold up well in weather”
“Easy to use”
“Exactly as pictured”
“once you adjust the stems and petals, they look great”
What buyers complain about
“They look much larger in pictures”
“Colors will fade fast”
“Therefore as is the baskets can not be set up to use”
“And broke easily”
“Cheap”
“This is flimsy cardboard”
“Deceiving”
“The wiring was very thin”
Top return reasons
Common questions
- Is outside fall decor profitable to sell on Amazon United States?
- The niche generates $23K/yr across 14 tracked products. 90-day search growth is +425.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the outside fall decor niche?
- 14 brands and 17 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in outside fall decor?
- Top complaints mined from reviews: Size-Overall, Color, Assembly/Installation. The return rate is 4.0%.
- What does it cost to enter the outside fall decor niche?
- Listings span $8.13–$47.45; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.