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Outdoor Swivel Rocker

Maybe

An estimated 0.0% of orders come back. But prices span $114.70–$1039.46, mostly outside the sweet spot, so Outdoor Swivel Rocker is a Maybe.

Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$364K/yr306K searches / yr
90-day growth
+61.4%search demand this quarter
Competition
33%top-5 click share · 39 brands · 43 sellers

Flapen Score

Outdoor Swivel Rocker against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Swivel Rocker is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Swivel Rocker market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Swivel Rocker 306K times last year and spent an estimated $364K. The top 5 brands take 39% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+61.4%
Conversion, latest week
0.4%
Market size, estimated
$364Ka year
Top search term
outdoor swivel chairs set of 277K searches a year

02 · Price

A sale here is worth $305.19.

Listings sell for $305.19 on average, from $114.70 to $1039.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $305.19 that is $0 to $31K a year per listing.

Average price
$305.19above the $15 to $100 sweet spot
Price range
$114.70–$1039.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$31K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #279 within Patio Furniture Sets. It carries 224 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
12%
Out of stock, average day
23.2%
Average rank
#279in Patio Furniture Sets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
224per listing
Listings tracked
50

04 · Newcomers

15 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
15Amazon's first-year sales bar
Average brand age
29 months

Products

Top Outdoor Swivel Rocker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

43

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

33%

Top 20: 70%

Open market

56%

  • Brand 113%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Search terms

Top Outdoor Swivel Rocker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor swivel chairs set of 277K/yr
  • outdoor swivel rocker39K/yr
  • wicker swivel rocker patio chairs18K/yr
  • swivel patio chairs set of 416K/yr
  • outdoor swivel rocker chairs11K/yr
  • swivel rocking patio chairs14K/yr
  • patio swivel rocker chairs set of 28K/yr
  • swivel outdoor patio chairs10K/yr
  • rattan swivel chair14K/yr
  • swivel glider patio chairs9K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Swivel Rocker

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Assembly/Installation”
<0.1%of orders come back, a rate Amazon rounds to zero
“Difficult to assemble”
A buyer, on “Assembly/Installation”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Swivel Rocker questions

Answered from the same tracked data.