Skip to content

Outdoor Swivel Chair

Pass

Outdoor Swivel Chair scores 68 out of 100, a Pass. Shoppers spend an estimated $933K a year here, search demand grew +79.5% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$933K/yr697K searches / yr
90-day growth
+79.5%search demand this quarter
Competition
27%top-5 click share · 45 brands · 56 sellers

Flapen Score

Outdoor Swivel Chair against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Swivel Chair is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Swivel Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Swivel Chair 697K times last year and spent an estimated $933K. The top 5 brands take 33% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $933K a year.

Searches, last 12 months
697K
Growth, 90 days vs prior 90
+79.5%
Conversion, latest week
0.4%
Market size, estimated
$933Ka year
Peak month
May6.2× the quietest month
Top search term
swivel patio chairs107K searches a year

02 · Price

A sale here is worth $304.00.

Listings sell for $304.00 on average, from $85.51 to $1380.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $304.00 that is $0 to $30K a year per listing.

Average price
$304.00above the $15 to $100 sweet spot
Price range
$85.51–$1380.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$30K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #232 within Patio Furniture Sets. It carries 391 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
14%
Out of stock, average day
22.4%
Average rank
#232in Patio Furniture Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
391per listing
Listings tracked
70

04 · Newcomers

26 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
26Amazon's first-year sales bar
Average brand age
32 months

Products

Top Outdoor Swivel Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

56

Top-5 brand share

33%

Top 20: 74%

Top-5 click share

27%

Top 20: 58%

Open market

63%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Outdoor Swivel Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×

Search terms

Top Outdoor Swivel Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swivel patio chairs107K/yr
  • outdoor swivel chair98K/yr
  • patio chairs set of 659K/yr
  • patio swivel chairs50K/yr
  • swivel patio chairs set of 252K/yr
  • outdoor swivel chairs41K/yr
  • swivel outdoor chairs37K/yr
  • patio swivel chairs set of 236K/yr
  • swivel rocker patio chairs35K/yr
  • aluminum patio chairs31K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Swivel Chair

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Assembly/Installation”
0.8%of orders come back
“Difficult to assemble”
A buyer, on “Assembly/Installation”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Swivel Chair questions

Answered from the same tracked data.