outdoor swivel chair
Launch itA $933K/yr market growing +79.5% this quarter with returns at 0.8% — clears our launch bar.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Growth
Great+79.5%90-day search growth — must beat 0% to launch
Review moat
Great391.23avg incumbent reviews — the moat a new listing must climb
Market size
Great$933K$933K/yr · 697K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$304.00avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$85.51–$1380.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, outdoor swivel chair is a $933K/yr Amazon United States market (697K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
outdoor swivel chair market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $760K–$912K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 97%
- Out of stock
- 22.4%
- Avg brand age
- 32 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
56
Top-5 brand share
33%
Top 20: 74%
Top-5 click share
27%
Top 20: 58%
Open market
63%
- Wumiokio10%
- MELLCOM7%
- PHI VILLA6%
- VONZOY6%
- Belord4%
- PIZZELLO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×
Top outdoor swivel chair search terms
- swivel patio chairs107K/yr
- outdoor swivel chair98K/yr
- patio chairs set of 659K/yr
- patio swivel chairs50K/yr
- swivel patio chairs set of 252K/yr
- outdoor swivel chairs41K/yr
- swivel outdoor chairs37K/yr
- patio swivel chairs set of 236K/yr
- swivel rocker patio chairs35K/yr
- aluminum patio chairs31K/yr
Top outdoor swivel chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wumiokio Patio Furniture Sets 3 Pieces Wicker Outdoor Furniture - 360 Degree Swivel Rocking Chairs and Rattan Side Table for Garden Porch Backyard (Grey Wicker/Blue Cushion 3PCS - Swivel Chairs)
Wumiokio$206.644.3★336 rev
VONZOY Patio Swivel Chairs Set of 2 Outdoor Dining Chairs with High Back All-Weather Swivel Rocker Chair for Lawn Porch or Garden (Brown)
VONZOY$171.034.3★643 rev
wildformers Luxury Outdoor Swivel Wicker Glider Patio Chairs with Table Set
wildformers$269.464.1★585 rev
PHI VILLA Swivel Patio Dining Chairs Set of 2 Padded Textilene Mesh Brown
PHI VILLA$242.334.3★1,696 rev
Towallmark Outdoor Swivel Wicker Glider Patio Chairs with Table Set 3 Pieces Outdoor Bistro Set with 4Thick Cushions and Coffee Table for Porch Balcony Deck (Blue)
Towallmark$235.124.5★77 rev
Newest
by launch date
Vexwalx Aluminum Luxury Outdoor Swivel Patio Chairs with Table Set Oversized 3 Pieces Patio Conversation Furniture Set with High Back&Washable Cushions Outdoor Bistro Set for Porch Deck Gray
Vexwalx$421.2118 rev
GarveeLife Patio Swivel Chair Set of 2 All-Weather Outdoor Dining Chairs with High Back Rocker-Swivel Combo Patio Chairs for Backyard Deck Poolside Brown
GarveeLife$158.1544 rev
KISLOT 2 PCS Patio Furniture Set Outdoor Swivel Chairs Set of 2 Wicker Patio Bistro Set with Overstuffed Washable Cushions for Porch Balcony Deck Dark Gray Rattan and Light Gray Cushion
KISLOT$349.5517 rev
Redpick Patio Chairs Set of 6 Stackable Outdoor Dining Chairs for All Weather Metal Modern Outside Furniture Chair for Pool Side Garden Backyard Deck Dark Grey
Redpick$149.12278 rev
DWVO Swivel Patio Chairs Set of 2 Premium Outdoor Swivel Chairs with High Back Support & Weather-Resistant Fabric Heavy Duty Patio Swivel Chair for Porch Garden Deck 360 Degree Rotation Brown
DWVO$114.705 rev
Trending
90-day click momentumVexwalx Aluminum Luxury Outdoor Swivel Patio Chairs with Table Set Oversized 3 Pieces Patio Conversation Furniture Set with High Back&Washable Cushions Outdoor Bistro Set for Porch Deck Gray
Vexwalx$421.215.0★
DWVO Swivel Patio Chairs Set of 2 Premium Outdoor Swivel Chairs with High Back Support & Weather-Resistant Fabric Heavy Duty Patio Swivel Chair for Porch Garden Deck 360 Degree Rotation Brown
DWVO$114.704.8★
Wumiokio Patio Furniture Sets 3 Pieces Wicker Outdoor Furniture - 360 Degree Swivel Rocking Chairs and Rattan Side Table for Garden Porch Backyard (Grey Wicker/Blue Cushion 3PCS - Swivel Chairs)
Wumiokio$206.644.3★
Redpick Patio Chairs Set of 6 Stackable Outdoor Dining Chairs for All Weather Metal Modern Outside Furniture Chair for Pool Side Garden Backyard Deck Dark Grey
Redpick$149.124.4★
Yaheetech Patio Chairs Set of 2 Swivel Outdoor Dining Chairs High-Back
Yaheetech$126.324.0★
What buyers say about outdoor swivel chair
What buyers praise and complain about, mined from review topics.What buyers love
“Durable and comfortable”
“Assembly was simple”
“Nice chair quality for the price”
“Good Value”
“sturdy furniture”
“Cushions are firm”
“They are well built”
“Comfy and durable”
“Perfect size”
“As Advertised”
What buyers complain about
“Difficult to assemble”
“There really is no padding”
“look cheap quality”
“Bad Instructions”
“Too small”
“These chairs are so uncomfortable”
“Rust After 1 Week + Little Comfort”
“not exactly what the description says”
“Part broken”
“they do not seem durable at all”
Top return reasons
Common questions
- Is outdoor swivel chair profitable to sell on Amazon United States?
- The niche generates $933K/yr across 70 tracked products. 26 of 30 products launched in the last 360 days are still selling. 90-day search growth is +79.5%. Flapen's verdict: Launch it (68/100).
- How competitive is the outdoor swivel chair niche?
- 45 brands and 56 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in outdoor swivel chair?
- Top complaints mined from reviews: Assembly/Installation, Cushion, Quality-Overall. The return rate is 0.8%.
- When does demand for outdoor swivel chair peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.
- What does it cost to enter the outdoor swivel chair niche?
- Listings span $85.51–$1380.87; the average listing price is $304.00 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.