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Outdoor Snowman Lighted

Fail

Demand is soft, at -57.0% this quarter, so Outdoor Snowman Lighted is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$300K/yr406K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
51%top-5 click share · 14 brands · 22 sellers

Flapen Score

Outdoor Snowman Lighted against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Snowman Lighted is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Snowman Lighted market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Snowman Lighted 406K times last year and spent an estimated $300K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
1.0%
Market size, estimated
$300Ka year
Peak month
December225.0× the quietest month
Top search term
outdoor snowman64K searches a year

02 · Price

A sale here is worth $74.77.

Listings sell for $74.77 on average, from $26.21 to $177.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $74.77 that is $0 to $7K a year per listing.

Average price
$74.77inside the $15 to $100 sweet spot
Price range
$26.21–$177.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 43.4% of listings are out of stock. The average listing ranks #1,392 within Outdoor Holiday Decorations. It carries 271 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
50%
Out of stock, average day
43.4%
Average rank
#1,392in Outdoor Holiday Decorations
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
271per listing
Listings tracked
18

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Outdoor Snowman Lighted products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

25%

  • Brand 127%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 65%

Demand

Outdoor Snowman Lighted search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 225.0×

Search terms

Top Outdoor Snowman Lighted search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor snowman64K/yr
  • outdoor snowman decorations66K/yr
  • pop up snowman8K/yr
  • outdoor snowman lighted23K/yr
  • outdoor lighted snowman15K/yr
  • snowman outdoor decorations62K/yr
  • outdoor christmas snowman14K/yr
  • snowman yard decorations13K/yr
  • pop up snowman outdoor8K/yr
  • lighted snowman outdoor20K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Snowman Lighted

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
33%of negative reviews mention “Size-Overall”
2.4%of orders come back
“You have to hang one of the lights on his hand or it doesn't fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Outdoor Snowman Lighted questions

Answered from the same tracked data.