outdoor runner rug
Worth a lookShows a sweet-spot price point ($31.56 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.56avg listing price — sweet spot $15–$100
Price range
Incredible$16.22–$85.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,695.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay$181K$181K/yr · 643K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, outdoor runner rug is a $181K/yr Amazon United States market (643K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
outdoor runner rug market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $189K–$252K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #333
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.1%
- Avg brand age
- 35 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
60
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
23%
Top 20: 51%
Open market
46%
- SAFAVIEH19%
- GENIMO11%
- Gertmenian8%
- ZGR HOME&GARDEN7%
- HY HAO YUN LAI6%
- Ottomanson4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.Peak months: Apr, Jun, Jul · busiest ÷ quietest = 4.1×
Top outdoor runner rug search terms
- outdoor runner rug234K/yr
- blue rug runner91K/yr
- sage green runner rug40K/yr
- coastal runner rug29K/yr
- 3x8 rug33K/yr
- wool runner30K/yr
- 3x10 runner23K/yr
- navy runner rug23K/yr
- rug 3x618K/yr
- sage runner rug14K/yr
Top outdoor runner rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gertmenian Indoor Outdoor Classic Flatweave Area Rug Stain & UV Resistant Carpet Deck Patio Poolside & Mudroom 2x6 Ft Runner Simple Border Black Tan 22013
Gertmenian$42.794.6★6,328 rev
GENIMO Outdoor Rug 2.5 x 8 Waterproof for Patios Clearance Reversible Outdoor Plastic Straw Hallway Runner Rug Carpet Entryway Rugs Mats for Deck Porch Balcony Camping RV Camper Grey&White
GENIMO$28.874.3★7,379 rev
Runner Rug 2 ft x 6 ft Indoor/Outdoor Low Profile Hallway Kitchen Patio Deck Area RV Entryway Garage with Non-Slip Rubber Backing Gray with Black Stripe Custom
ZGR HOME&GARDEN$24.994.6★2,835 rev
Runner Rug 2 ft x 6 ft Indoor/Outdoor Low Profile Hallway Kitchen Patio Deck Area RV Entryway Garage with Non-Slip Rubber Backing Brown with Brown Stripe Custom
ZGR HOME&GARDEN$25.994.6★2,835 rev
SAFAVIEH Washable Rug Outdoor Cabana Collection - 2 x 6 Runner Cream & Red Non-Shedding & Easy to Clean Ideal for Patio Backyard Mudroom (CBN832A)
SAFAVIEH$22.104.7★1,417 rev
Newest
by launch date
Vasofe 2x6 Jute Checkered Rugs Outdoor Runner Runner Rug for Hallway Washable Patio Porch Balcony Runners Indoor Bedroom Kitchen Laundry Mat Non Slip Plaid Farmhouse Carpet Black and Brown
Vasofe$27.54105 rev
Washable 3x8 Kitchen Runner Rug: Indoor Oriental Hallway Carpet Low-Pile Stain Resistant Entryway Bathroom Area Rug Non Slip Vintage Soft Floor Mat for Living Room Bedroom Boho Home Decor(3x8 Beige)
HY HAO YUN LAI$38.648,593 rev
LIVEBOX Scalloped Washable 2x6 Kitchen Runner Rug Easy Jute Geometric Tan Rugs for Entryway Hallway Indoor Outdoor Non Slip Rug Farmhouse Modern Carpet Door Mat for Porch Bedroom Laundry Room
LIVEBOX$33.44277 rev
3x8 Runner Rug Kitchen Washable: Non-Slip Carpet Runner for Floor Brick
Ksrau$29.76869 rev
Lahome Checkered Easy Jute Non Slip Runner Rug 2x6 Kitchen Runner Rug Washable Outdoor Rug for Entryway Indoor Checkerboard Black Indoor Outdoor Carpet for Hallway 6ft Entry Front Door
Lahome$40.241,587 rev
Trending
90-day click momentum
SAFAVIEH Courtyard Collection 23 x 8 Natural / Black CY8475 Indoor/ Outdoor-Waterproof Easy-Cleaning Patio Backyard Mudroom Runner-Rug
SAFAVIEH$33.474.6★
Rugshop Bahama Palm Frond Floral Non-Shedding Easy Cleaning Patio Deck Backyard Indoor/Outdoor Runner Rug 2 x 7 Multi
Rugshop$24.084.3★
SAFAVIEH Washable Rug Outdoor Courtyard Collection - 23 x 67 Runner Blue & Beige Non-Shedding & Easy Cleaning Ideal for Patio Entryway Mudroom Hallway Kitchen (CY6013-233)
SAFAVIEH$28.524.8★
Vasofe 2x6 Jute Checkered Rugs Outdoor Runner Runner Rug for Hallway Washable Patio Porch Balcony Runners Indoor Bedroom Kitchen Laundry Mat Non Slip Plaid Farmhouse Carpet Black and Brown
Vasofe$27.544.4★
SAFAVIEH Washable Rug Outdoor Courtyard Collection - 23 x 10 Runner Beige & Brown Non-Shedding & Easy Cleaning Ideal for Patio Entryway Mudroom Hallway Kitchen (CY8521-36312)
SAFAVIEH$41.754.5★
What buyers say about outdoor runner rug
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft material”
“Amazing quality”
“Color is exact”
“Great Value”
“Exactly what I expected”
“Very easy to clean”
“True to size”
“Has held up well”
“Looks stylish”
“slip resistant”
What buyers complain about
“not super thick”
“Horrible quality”
“color is off”
“The reason to return is the wrong size”
“I feel this makes the product appear cheaper”
“Doesn't look like the picture”
“To thin”
“Blows away very easily”
“Cheap material”
“Little lighter than I had imagined”
Top return reasons
Common questions
- Is outdoor runner rug profitable to sell on Amazon United States?
- The niche generates $181K/yr across 97 tracked products. 5 of 18 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the outdoor runner rug niche?
- 45 brands and 60 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in outdoor runner rug?
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 5.2% — above our launch gate.
- When does demand for outdoor runner rug peak?
- Demand peaks in Apr–Jun–Jul; the busiest month runs 4.1× the quietest.
- What does it cost to enter the outdoor runner rug niche?
- Listings span $16.22–$85.55; the average listing price is $31.56 (sweet spot $15–$100). The average incumbent carries 2,695 reviews — the moat a new listing must climb.