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Outdoor Rug with Lights

Maybe

Search demand grew +141.6% this quarter. But buyers convert on only 0.8% of searches, so Outdoor Rug with Lights is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$45K/yr75K searches / yr
90-day growth
+141.6%search demand this quarter
Competition
52%top-5 click share · 10 brands · 12 sellers

Flapen Score

Outdoor Rug with Lights against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Rug with Lights is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Rug with Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Rug with Lights 75K times last year and spent an estimated $45K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +141.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+141.6%
Conversion, latest week
0.8%
Market size, estimated
$45Ka year
Top search term
outdoor rug with lights17K searches a year

02 · Price

A sale here is worth $74.88.

Listings sell for $74.88 on average, from $20.72 to $120.76. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $74.88 that is $0 to $7K a year per listing.

Average price
$74.88inside the $15 to $100 sweet spot
Price range
$20.72–$120.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #169 within Outdoor Rugs. It carries 2,157 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.7%
Average rank
#169in Outdoor Rugs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,157per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Outdoor Rug with Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Search terms

Top Outdoor Rug with Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor rug with lights17K/yr
  • lighted outdoor rug11K/yr
  • outdoor rug with led lights16K/yr
  • led outdoor rug9K/yr
  • haushof 5x8 outdoor rug waterproof with led strip light reversible outdoor plastic straw rug patio rug with 4 rug stakes outdoor carpet mat for rv camping beach porch balcony black&white3K/yr
  • led rug10K/yr
  • light up outdoor rug4K/yr
  • light up rug4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Rug with Lights

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
3.9%of orders come back
“wont work after one week”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Rug with Lights questions

Answered from the same tracked data.