Is outdoor rug with lights profitable to sell on Amazon United States?

The niche generates $45K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +141.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the outdoor rug with lights niche?

10 brands and 12 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in outdoor rug with lights?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.9%.

What does it cost to enter the outdoor rug with lights niche?

Listings span $20.72–$120.76; the average listing price is $74.88 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.

outdoor rug with lights

Worth a look

Shows demand growing +141.6% this quarter, but weak search conversion (0.8%) keeps it on the watch list.

Growth

Incredible+141.6%

90-day search growth — must beat 0% to launch

Avg price

Great$74.88

avg listing price — sweet spot $15–$100

Price range

Great$20.72–$120.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,157.46

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Bad$45K

$45K/yr · 75K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, outdoor rug with lights is a $45K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

outdoor rug with lights market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $19K–$37K; units × avg price
Conversion rate: 0.8%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 24.7%
Avg brand age: 31 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

HAUSHOF21%
Capybland19%
GENIMO11%
MontVoo11%
SAND MINE10%
YONILE7%

Top outdoor rug with lights search terms

outdoor rug with lights17K/yr +187.1%0.6% conv.
lighted outdoor rug11K/yr +350.8%0.7% conv.
outdoor rug with led lights16K/yr +67.5%0.4% conv.
led outdoor rug9K/yr +143.4%0.7% conv.
haushof 5x8 outdoor rug waterproof with led strip light reversible outdoor plastic straw rug patio rug with 4 rug stakes outdoor carpet mat for rv camping beach porch balcony black&white3K/yr +490.5%0.0% conv.
led rug10K/yr +16.2%0.2% conv.
light up outdoor rug4K/yr +210.7%0.6% conv.
light up rug4K/yr +44.2%0.3% conv.

All search terms

Top outdoor rug with lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAUSHOF 5X8 Outdoor Rug Waterproof with LED Strip Light Reversible Outdoor Plastic Straw Rug Patio Rug with 4 Rug Stakes Outdoor Carpet Mat for RV Camping Beach Porch Balcony Black&White

HAUSHOF$44.084.3★275 rev

Lighted Outdoor Rug 8x10 ft Solar Powered Patio Rug with 113 LED Lights Waterproof Plastic Reversible Outdoor Straw Rugs Rugs Mat for House Deck RV Camping Patio Beach Balcony Picnic (Blue White)

Capybland$85.434.3★236 rev

GENIMO Outdoor Rug 6 x 9 Waterproof for Patios Clearance Reversible Outdoor Plastic Straw Camping Rug Carpet with LED String Light Area Rugs Mats for RV Camper Deck Balcony Porch Grey&White

GENIMO$56.114.3★7,379 rev

SAND MINE Reversible Mats with Led Strip Lights Plastic Straw Rug Modern Area Rug Large Floor Mat for Outdoors Patio Backyard Deck Picnic Camping Black & Beige 6 x 9

SAND MINE$56.744.4★11,393 rev

6x9Ft Outdoor Rug Solar Powered Outdoor Rug with 94LEDs Strip Lights for House Deck Waterproof Plastic Reversible Outdoor Straw Rugs Rugs Mat RV Camping Patio Beach Balcony Picnic (Blue White)

Capybland$64.124.3★236 rev

Newest

by launch date

Solar Powered LED Rope Light for Outdoor Rug 46FT Patio Floor Lights with Warm White & Multicolor for Backyard Deck Decor Solar & USB Recharge Remote Timer Waterproof 24 Rug Clips Included

Sumapner$20.728 rev

3mo ago

YONILE Solar LED Outdoor Rug 9x12 ft Waterproof for Patios Clearance Reversible Outdoor Plastic Straw Rug RV Mat Outside Indoor Outdoor Carpet for Porch Deck Backyard Balcony Picnic

YONILE$110.52321 rev

5mo ago

YONILE LED Outdoor Rug 8x10 ft Waterproof for Patios Clearance Reversible Outdoor Plastic Straw Rug RV Mat Outside Indoor Outdoor Carpet for Porch Deck Backyard Balcony Picnic

YONILE$97.68321 rev

6mo ago

Wallona Outdoor Rug 8x10 ft with LED Strip Flower Blue & White

Wallona$101.59313 rev

7mo ago

Lighted Outdoor Rug 8x10 ft Solar Powered Patio Rug with 113 LED Lights Waterproof Plastic Reversible Outdoor Straw Rugs Rugs Mat for House Deck RV Camping Patio Beach Balcony Picnic (Blue White)

Capybland$85.43236 rev

1y ago

What buyers say about outdoor rug with lights

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great price, great construction”

Value For Money9%

“It's well worth the money”

Color9%

“Color is great”

Ease Of Cleaning8%

“So easy to clean”

Durability8%

“It is durable”

Upholstery/Fabric Quality8%

“Nice outdoor rug”

Size-Overall6%

“Almost a good fit”

Design-Overall6%

“Very well constructed”

Advertised Vs Actual Product5%

“Just as advertised”

Suitable For Outdoor3%

“It was perfect for outside the entrance of our tent”

What buyers complain about

Durability20%

“wont work after one week”

Quality-Overall20%

“it looks really cheap”

Size-Overall15%

“it was way too big”

Functionality-Overall10%

“don't work”

Instructions/User Manual/Troubleshooting10%

“no instructions”

Material Quality10%

“the strands are wrapped in what looks like very cheap plastic”

Suitable For Outdoor3%

“So I would avoid this product if it's going on an outdoor patio”

Charging3%

“The solar will not charge either”

Remote Control2%

“Remote Useless”

Rusts/Corrodes1%

“it is sitting outside in the elements and the plug began to rust and I had to cover the plug with a plastic tote so it would not continue to get wet and rust”

Top return reasons

Size-Overall33%

Material Quality21%

Quality-Overall8%

Advertised Vs Actual Product8%

Color7%

Functionality-Overall6%

Charging2%

Defective Material/Parts2%

Value For Money1%

Product Condition1%

Common questions

Is outdoor rug with lights profitable to sell on Amazon United States?: The niche generates $45K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +141.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the outdoor rug with lights niche?: 10 brands and 12 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in outdoor rug with lights?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.9%.
What does it cost to enter the outdoor rug with lights niche?: Listings span $20.72–$120.76; the average listing price is $74.88 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.