Outdoor Rug

Shoppers searched for this 22.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months

22.1M

Growth, 90 days vs prior 90

+94.7%

Conversion, latest week

0.8%

Market size, estimated

$8.4Ma year

Peak month

June6.9× the quietest month

Top search term

outdoor rug11.0M searches a year

Listings sell for $45.78 on average, from $13.79 to $161.89. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $45.78 that is $114K to $137K a year per listing.

Average price

$45.78inside the $15 to $100 sweet spot

Price range

$13.79–$161.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$114K–$137K

Returns

3.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #50 within Outdoor Rugs. It carries 2,133 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#50in Outdoor Rugs

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,133per listing

Listings tracked

52

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months