outdoor pumpkin decor
Worth a lookShows demand growing +365.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+365.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$30.60avg listing price — sweet spot $15–$100
Review moat
Great203.23avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.01–$97.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 493K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, outdoor pumpkin decor is a $12K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
outdoor pumpkin decor market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $153K–$184K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #952
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 73%
- Out of stock
- 30.5%
- Avg brand age
- 28 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
40%
- Fokuboo17%
- ORIENTAL CHERRY13%
- LocusArs12%
- Lanpn7%
- Artgar6%
- Awinking6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +365.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 567.5×
Top outdoor pumpkin decor search terms
- outdoor pumpkin decor87K/yr
- pumpkin decor outdoor88K/yr
- pumpkin outdoor decor48K/yr
- pumpkin decorations outdoor51K/yr
- porch pumpkins20K/yr
- pumpkins for porch86K/yr
- outdoor pumpkin32K/yr
- outdoor pumpkin decorations33K/yr
- large outdoor pumpkins20K/yr
- pumpkin outdoor decorations8K/yr
Top outdoor pumpkin decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)
Fokuboo$26.044.8★5 rev
Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop
LocusArs$26.284.6★9 rev
Lanpn 3 Stacked Halloween Pumpkin Lanterns Light Decor 7 Color Cycle LED Light Jack O Lantern Classic Plastic Vintage Pumpkin for Indoor Outdoor Festival Party Decoration (Black 16.9x9)
Lanpn$29.093.5★101 rev
Artgar Pumpkin Decor 8 PCS Halloween Pumpkin Metal Cracked Design Foam Pumpkins for Halloween Thanksgiving Fall Home Table Indoor Outdoor Decorations
Artgar$15.464.4★1,031 rev
6 Pack Solar Jack O Lantern Stake String Lights - Orange Halloween Pathway Decor for Outdoor Halloween Yard Display
Awinking$15.294.1★542 rev
Newest
by launch dateFall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)
Fokuboo$26.045 rev
Halloween Decorations - Fall Decor - 7.5H Black Handmade Terracotta Jack O Lantern Pumpkin for Outdoor Indoor -Cute Spooky Decoration Centerpieces for Tables Porch Yard Home Kitchen Front Door Mantel
ORIENTAL CHERRY$24.719 rev
Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop
LocusArs$26.289 rev
Fall Decor - Halloween Decorations - 7.5H Handmade Terracotta Pumpkin Jack O Lantern Outdoor Indoor - Cute Halloween Autumn Farmhouse Table Festival Decoration for Home Porch Front Door Mantel Room
ORIENTAL CHERRY$24.999 rev
Fall Decor - Halloween Decorations - 7.5H White Handmade Terracotta Pumpkin Jack O Lantern with Artisan Finish - Outdoor Indoor Autumn Decoration for Table Centerpieces Porch Room Front Door Mantel
ORIENTAL CHERRY$24.604 rev
Trending
90-day click momentum
YZYOE LED Solar Pumpkin Head Ground Light Halloween Outdoor Atmosphere Decoration lamp Cute Resin Pumpkin Head Courtyard Landscape Lights.
YZYOE$12.323.6★
Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)
Fokuboo$26.044.8★
Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop
LocusArs$26.284.6★
Fall Decor - Halloween Decorations - 7.5H White Handmade Terracotta Pumpkin Jack O Lantern with Artisan Finish - Outdoor Indoor Autumn Decoration for Table Centerpieces Porch Room Front Door Mantel
ORIENTAL CHERRY$24.605.0★
Fall Decor - Halloween Decorations - 7.5H Handmade Terracotta Pumpkin Jack O Lantern Outdoor Indoor - Cute Halloween Autumn Farmhouse Table Festival Decoration for Home Porch Front Door Mantel Room
ORIENTAL CHERRY$24.995.0★
What buyers say about outdoor pumpkin decor
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality”
“glow nicely at night”
“Easy to assemble”
“all will look most magical”
“Pretty”
“it displays even better”
“Hold up well in weather”
“They are durable”
“The dimensions are provided and accurate,”
“Its made from durable resin, so its built to handle rain, frost, and sun, making it a lasting addition to your garden or doorstep”
What buyers complain about
“They look much larger in pictures”
“toy-like color that looks quite unnatural in the daylight”
“will break if dropped”
“Deceiving”
“Therefore as is the baskets can not be set up to use”
“frankly, just looks cheap”
“the charge doesn't last all night”
“feels a bit fragile”
“the aesthetics just missed the mark for me”
Top return reasons
Common questions
- Is outdoor pumpkin decor profitable to sell on Amazon United States?
- The niche generates $12K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +365.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the outdoor pumpkin decor niche?
- 20 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in outdoor pumpkin decor?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 5.3% — above our launch gate.
- When does demand for outdoor pumpkin decor peak?
- Demand peaks in Sep–Oct; the busiest month runs 567.5× the quietest.
- What does it cost to enter the outdoor pumpkin decor niche?
- Listings span $10.01–$97.47; the average listing price is $30.60 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.