outdoor pillows
Launch itA $3.6M/yr market growing +42.6% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$3.6M$3.6M/yr · 11.7M searches
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$18.26avg listing price — sweet spot $15–$100
Price range
Great$5.90–$45.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,110.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, outdoor pillows is a $3.6M/yr Amazon United States market (11.7M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
outdoor pillows market data
- Units sold / yr
- 200K–250K
- avg 1,250–1,500/product
- Revenue / yr
- $3.7M–$4.6M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 3.5%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
46
Top-5 brand share
69%
Top 20: 92%
Top-5 click share
32%
Top 20: 64%
Open market
26%
- MIULEE40%
- DFXSZ9%
- RABUSOFA7%
- DAFENA7%
- Pyonic6%
- All Smiles5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.4×
Top outdoor pillows search terms
- outdoor pillows3.1M/yr
- outdoor pillow covers1.4M/yr
- outdoor pillows waterproof789K/yr
- 26x26 pillow covers719K/yr
- outdoor pillow315K/yr
- outdoor pillow covers 18x18323K/yr
- outdoor lumbar pillows218K/yr
- patio pillows208K/yr
- outdoor throw pillows waterproof209K/yr
- outdoor pillows for patio furniture215K/yr
Top outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 18x18 Inch Navy
MIULEE$10.514.4★8,571 rev
DAFENA Spring Pillow Covers 18x18 Inch 2 Pcs Blue Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
DAFENA$16.384.4★650 rev
RABUSOFA Outdoor Pillows Waterproof 18x18 inch Black and White Throw Pillows Boho Set of 4 for Patio Furniture Sunbrella Outdoor Pillow Covers for Couch(2W-18) (no Insert)
RABUSOFA$15.084.2★383 rev
All Smiles Outdoor Patio Throw Pillow Covers 18x18 Set of 4 Spring Summer Garden Flowers Farmhouse Dcor Outside Furniture Bench Chair Decorative Cushion Cases for Swing Deep Seat Bed Couch Sofa
All Smiles$12.384.6★5,054 rev
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Patio Tent Balcony Couch Sofa 18x18 Inch Dark Green
MIULEE$13.744.4★8,571 rev
Newest
by launch date
ZICOTO Decorative Outdoor Pillows Set of 2 - Waterproof 18x18 Throw Pillow Covers for Porch and Patio Furniture Decor - Durable Weather Resistant Cushions for Garden Balcony or Backyard Seating
ZICOTO$6.6072 rev
RABUSOFA Outdoor Pillows Waterproof 18x18 inch Black and White Throw Pillows Boho Set of 4 for Patio Furniture Sunbrella Outdoor Pillow Covers for Couch(2W-18) (no Insert)
RABUSOFA$15.08383 rev
MIULEE Floral Decorative Pillow Covers Set of 2 Block Print Throw Pillow Covers Outdoor Boho Farmhouse Vintage Coastal Summer Accent Cushion Covers for Couch paito Garden Sofa 18x18 Inch Blue-Green
MIULEE$16.32172 rev
DAFENA Spring Pillow Covers 18x18 Inch 2 Pcs Blue Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
DAFENA$16.38650 rev
MIULEE 18x18 Outdoor Pillows Set of 4 Throw Pillows Waterproof Soft Support Throw Inserts Decorative Water Resistant for Patio Furniture and Garden
MIULEE$23.66461 rev
Trending
90-day click momentumZICOTO Decorative Outdoor Pillows Set of 2 - Waterproof 18x18 Throw Pillow Covers for Porch and Patio Furniture Decor - Durable Weather Resistant Cushions for Garden Balcony or Backyard Seating
ZICOTO$6.604.2★
LVTXIII Outdoor/Indoor Throw Pillows Decorative Throw Pillows with Inserts 18x18 Square Pillows for Bed Couch Sofa and Patio Furniture (Set of 2 Pebble Blue)
LVTXIII$36.584.8★
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 20x12 Inch Navy
MIULEE$13.914.4★
LVTXIII 1220 Inch Outdoor Lumbar Pillows Pack of 2 Water Repellent Lumbar Pillow with Inserts Fluffy Decorative Garden Lumbar Cushions for Home Patio Coach Sofa Use Topanga Stripe Grey
LVTXIII$45.924.8★
MIULEE 18x18 Outdoor Pillows Set of 4 Throw Pillows Waterproof Soft Support Throw Inserts Decorative Water Resistant for Patio Furniture and Garden
MIULEE$23.664.7★
What buyers say about outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Very vibrant and great quality”
“color accurate”
“Outdoor cushions”
“Very affordable”
“Fits my pillow form just right”
“The material is soft”
“Heavy duty fabric”
“Better than Expected”
“Nice thick material”
“Fluffy and soft”
What buyers complain about
“So underwhelming in quality and appearance”
“Too big”
“the color is different on each set”
“They arent as thick as I had hoped”
“Not full and fluffy”
“Poor quality material”
“I should have read some of the reviews, very flemsy and not much cushion at all”
“FALSE ADVERTISEMENT”
“Not worth the lower price”
“Rough fabric”
Top return reasons
Common questions
- Is outdoor pillows profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 72 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Launch it (64/100).
- How competitive is the outdoor pillows niche?
- 35 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in outdoor pillows?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.1%.
- When does demand for outdoor pillows peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.4× the quietest.
- What does it cost to enter the outdoor pillows niche?
- Listings span $5.90–$45.92; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 4,110 reviews — the moat a new listing must climb.