Outdoor Pillows

Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

11.7M

Growth, 90 days vs prior 90

+42.6%

Conversion, latest week

1.7%

Market size, estimated

$3.6Ma year

Peak month

May8.4× the quietest month

Top search term

outdoor pillows3.1M searches a year

Listings sell for $18.26 on average, from $5.90 to $45.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,250 to 1,500 of them. At $18.26 that is $23K to $27K a year per listing.

Average price

$18.26inside the $15 to $100 sweet spot

Price range

$5.90–$45.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$27K

Returns

2.1%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #111 within Decorative Pillows. It carries 4,110 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#111in Decorative Pillows

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,110per listing

Listings tracked

72

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

36 months