outdoor pillow inserts 22x22
Worth a lookShows searches that convert (15.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.17avg listing price — sweet spot $15–$100
Price range
Incredible$15.69–$48.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 15K searches
Review moat
Bad18,861.29avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, outdoor pillow inserts 22x22 is a $73K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
outdoor pillow inserts 22x22 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $94K–$125K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.5%
- Avg brand age
- 41 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
13%
- Oubonun28%
- MIULEE20%
- Utopia Bedding13%
- OTPIPCS9%
- CASAJOY9%
- puredown7%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +99.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.7×
Top outdoor pillow inserts 22x22 search terms
- 22x22 outdoor pillow insert7K/yr
- outdoor pillow inserts 22x225K/yr
- 22x22 pillow insert outdoor3K/yr
Top outdoor pillow inserts 22x22 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oubonun 22x22 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillows
Oubonun$35.694.6★709 rev
Utopia Bedding Outdoor Pillow Inserts 22 x 22 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$24.864.8★1,314 rev
CASAJOY Pack of 2 22x22 Outdoor Pillows Water Resistant Throw Pillow Inserts Cushion Inner Pads for Patio Sofa Waterproof Pillow Insert
CASAJOY$25.644.8★631 rev
MIULEE 22x22 Pillow Insert Throw Pillow Insert Outdoor Pillows Water-Resistant Premium Outdoor Pillow Stuffer Sham Square for Couch Sofa Patio Furniture Cushion Porch Swing
MIULEE$15.694.4★7,317 rev
Oubonun 22 x 22 Throw Pillow Inserts (Set of 2) with 100% Cotton Cover - 22 Inch Square Interior Sofa Decorative Pillow Insert Pair - White Couch Pillow
Oubonun$33.564.8★16,966 rev
Newest
by launch date
MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Large Size Waterproof Square White DecorativeThrow Pillow Inserts for Indoor Couch Sofa Beds Cushions Outdoor Patio Furniture Cushions
MCWPHLS$31.6129 rev
MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Waterproof Square Throw Pillow Inserts Soft Polyester Fill Extra Fluffy and Supportive Perfect for Large Sofas Beds and Living Room Decor
MCWPHLS$35.0235 rev
DDPSNSSJ 2 Pack 22x22 inch Large Square Pillow Inserts - Waterproof Outdoor Cushion Stuffers for Patio Furniture Sofa Couch Balcony & Garden - Oversized Replacement Cushion Pads (White)
DDPSNSSJ$26.5252 rev
puredown 22x22 Outdoor Pillow Inserts Set of 2 Fluffy Soft Waterproof Down Alternative Square Form Sham Stuffer for Porch Swing Sofa Couch Cushion Patio Furniture
puredown$32.88341 rev
puredown 20x20 Outdoor Pillow Inserts Set of 2 Fluffy Soft Water-Resistant Down Alternative Square Form Sham Stuffer for Porch Swing Sofa Couch Cushion Patio Furniture
puredown$26.33341 rev
Trending
90-day click momentumUtopia Bedding Outdoor Pillow Inserts 22 x 22 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$24.864.8★
MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Large Size Waterproof Square White DecorativeThrow Pillow Inserts for Indoor Couch Sofa Beds Cushions Outdoor Patio Furniture Cushions
MCWPHLS$31.614.3★
Oubonun 22 x 22 Throw Pillow Inserts (Set of 2) with 100% Cotton Cover - 22 Inch Square Interior Sofa Decorative Pillow Insert Pair - White Couch Pillow
Oubonun$33.564.8★
Utopia Bedding Throw Pillows (Set of 4 White) 22 x 22 Inches Down Alternative Pillows for Bed Sofa and Couch - Fluffy Decorative Stuffer Pillow for Indoors & Outdoors
Utopia Bedding$34.204.7★
MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Waterproof Square Throw Pillow Inserts Soft Polyester Fill Extra Fluffy and Supportive Perfect for Large Sofas Beds and Living Room Decor
MCWPHLS$35.024.3★
What buyers say about outdoor pillow inserts 22x22
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality pillow insert, highly recommend”
“Very fluffy and comfy so far”
“Fit great”
“Good pillows”
“Soft and Comfortable Pillow Inserts for Decorative Pillow Covers”
“Very comfy”
“Great value”
“As advertised”
“Perfect pillows”
“Great for upgrading decor”
What buyers complain about
“Flat not fluffy”
“VERY THIN AND NOT COMPLETELY FILLED”
“Not enough of fluff”
“Quality not as expected”
“They didnt fit the pillowcase I originally had”
“Also does not feel waterproof as stated”
“Measurements off”
“Doesnt fill pillow case out very well”
“it is very difficult”
“Check pillow for defects”
Top return reasons
Common questions
- Is outdoor pillow inserts 22x22 profitable to sell on Amazon United States?
- The niche generates $73K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the outdoor pillow inserts 22x22 niche?
- 10 brands and 16 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in outdoor pillow inserts 22x22?
- Top complaints mined from reviews: Fluffiness, Thickness, Cushion. The return rate is 2.3%.
- When does demand for outdoor pillow inserts 22x22 peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.7× the quietest.
- What does it cost to enter the outdoor pillow inserts 22x22 niche?
- Listings span $15.69–$48.04; the average listing price is $31.17 (sweet spot $15–$100). The average incumbent carries 18,861 reviews — the moat a new listing must climb.