outdoor pillow inserts 20x20 waterproof
Worth a lookShows searches that convert (20.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Growth
Incredible+118.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.15avg listing price — sweet spot $15–$100
Price range
Great$14.70–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Great480.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$229K$229K/yr · 47K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, outdoor pillow inserts 20x20 waterproof is a $229K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
outdoor pillow inserts 20x20 waterproof market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $242K–$302K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- MIULEE34%
- Utopia Bedding29%
- Oubonun14%
- CASAJOY5%
- Artscope5%
- puredown5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +118.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.7×
Top outdoor pillow inserts 20x20 waterproof search terms
- outdoor pillow inserts 20x2016K/yr
- 20x20 outdoor pillow insert13K/yr
- 20x20 pillow inserts outdoor8K/yr
- 20x20 outdoor pillow inserts7K/yr
- 20 x 20 outdoor pillow insert4K/yr
Top outdoor pillow inserts 20x20 waterproof products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Outdoor Pillow Inserts 20 x 20 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$20.154.8★1,314 rev
MIULEE Pack of 4 20x20 Inch Outdoor Pillow Inserts Waterproof Decorative Throw Pillow Insert Square Lumbar Garden Pillow Form for Patio Sofa Couch
MIULEE$30.394.7★1,083 rev
Oubonun 20x20 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillows
Oubonun$30.184.6★709 rev
MIULEE Outdoor Pillows Set of 4 20x20 Waterproof Throw Pillow Inserts Decorative Water Resistant Pillow Cushion for Patio and Garden
MIULEE$28.774.8★523 rev
CASAJOY Pack of 2 20x20 Outdoor Pillows Water Resistant Throw Pillow Inserts Cushion Inner Pads for Patio Sofa Waterproof Pillow Insert
CASAJOY$21.534.8★631 rev
Newest
by launch date
MIULEE Pack of 2 20x20 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$21.85199 rev
MIULEE Pack of 4 20x20 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$31.06118 rev
MIULEE Outdoor Pillow Inserts 20x20 Pack of 4 Waterproof Throw Pillow Inserts Decorative 100% Virgin Fibers Filling for Patio Sofa Couch
MIULEE$32.15157 rev
Outdoor Pillows 20 X 20 Pillow Inserts Pack of 2 Water-Resistant Decorative Premium Square Pillow Stuffer Sham Waterproof Pillow for Sofa Couch Porch Patio Living Room Bedroom Furniture
Ashler Home Deco$20.8454 rev
Oubonun 20x20 Waterproof Outdoor Pillow Inserts Set of 2 Firm & Fluffy Water Resistant Throw Pillows for Patio Garden Porch or Indoor Decorative
Oubonun$28.43121 rev
Trending
90-day click momentum
Artscope Outdoor Waterproof Throw Pillows Inserts Set of 2 Premium Fluffy Decorative Square Form Cushion Stuffer Inner Soft for Patio Furniture Garden Bench Tent Couch Balcony 18x18 Inch
Artscope$14.704.5★
MIULEE Pack of 4 20x20 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$31.064.7★
MIULEE Pack of 2 20x20 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$21.854.8★
Oubonun 20x20 Waterproof Outdoor Pillow Inserts Set of 2 Firm & Fluffy Water Resistant Throw Pillows for Patio Garden Porch or Indoor Decorative
Oubonun$28.434.6★
Outdoor Pillows 20 X 20 Pillow Inserts Pack of 2 Water-Resistant Decorative Premium Square Pillow Stuffer Sham Waterproof Pillow for Sofa Couch Porch Patio Living Room Bedroom Furniture
Ashler Home Deco$20.844.6★
What buyers say about outdoor pillow inserts 20x20 waterproof
What buyers praise and complain about, mined from review topics.What buyers love
“they are so much higher quality that i expected”
“They provide the nice soft cushioning very close to what a down insert would provide”
“I really like a soft pillow”
“They are very comfortable”
“Good price”
“They fit nicely”
“these are incredibly fluffy and soft”
“They are waterproof”
“They are durable”
“Well made, thick pillows”
What buyers complain about
“Not true to size”
“Too expensive for just 1 pillow”
“surrounded by plastic”
“Not the best quality”
“They don't offer much support”
“Overall, I can see why some people might not like them due to the lack of fluffiness,”
“They aren't very full or fluffy”
“because I'm not completely sold on these being outdoor pillows as the listing says”
“NOT AS DESCRIBED”
“I do wish it didn't take on water completely”
Top return reasons
Common questions
- Is outdoor pillow inserts 20x20 waterproof profitable to sell on Amazon United States?
- The niche generates $229K/yr across 16 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +118.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the outdoor pillow inserts 20x20 waterproof niche?
- 9 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in outdoor pillow inserts 20x20 waterproof?
- Top complaints mined from reviews: Size-Overall, Cushion, Material Quality. The return rate is 1.9%.
- When does demand for outdoor pillow inserts 20x20 waterproof peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.7× the quietest.
- What does it cost to enter the outdoor pillow inserts 20x20 waterproof niche?
- Listings span $14.70–$32.15; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.