Outdoor Pillow Inserts 20x20 Waterproof
MaybeBuyers convert on 20.0% of searches. But the products selling today already average 4.7★, so Outdoor Pillow Inserts 20x20 Waterproof is a Maybe.
- Flapen Score
- 61 / 100Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 5661
- Market size
- $229K/yr47K searches / yr
- 90-day growth
- +118.6%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 11 sellers
Flapen Score
Outdoor Pillow Inserts 20x20 Waterproof against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Pillow Inserts 20x20 Waterproof is stronger. Inside it, weaker.
Market
The Outdoor Pillow Inserts 20x20 Waterproof market on Amazon at a glance
Shoppers on Amazon United States searched for Outdoor Pillow Inserts 20x20 Waterproof 47K times last year and spent an estimated $229K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 20.0% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +118.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +118.6%
- Conversion, latest week
- 20.0%
- Market size, estimated
- $229Ka year
- Peak month
- May6.7× the quietest month
- Top search term
- outdoor pillow inserts 20x2016K searches a year
02 · Price
A sale here is worth $24.15.
Listings sell for $24.15 on average, from $14.70 to $32.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $24.15 that is $18K to $24K a year per listing.
- Average price
- $24.15inside the $15 to $100 sweet spot
- Price range
- $14.70–$32.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Decorative Pillows. It carries 481 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Decorative Pillows
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 481per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Outdoor Pillow Inserts 20x20 Waterproof products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Brand 134%
- Brand 229%
- Brand 314%
- Brand 45%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
Outdoor Pillow Inserts 20x20 Waterproof search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.7×
Search terms
Top Outdoor Pillow Inserts 20x20 Waterproof search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor pillow inserts 20x2016K/yr
- 20x20 outdoor pillow insert13K/yr
- 20x20 pillow inserts outdoor8K/yr
- 20x20 outdoor pillow inserts7K/yr
- 20 x 20 outdoor pillow insert4K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Pillow Inserts 20x20 Waterproof
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Outdoor Pillow Inserts 20x20 Waterproof questions
Answered from the same tracked data.