outdoor pillow inserts
Worth a lookShows demand growing +140.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+140.7%90-day search growth — must beat 0% to launch
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Price range
Great$13.50–$30.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$700K$700K/yr · 283K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,490.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, outdoor pillow inserts is a $700K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
outdoor pillow inserts market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $811K–$1.0M
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
3%
- MIULEE58%
- Utopia Bedding16%
- Phantoscope11%
- Oubonun6%
- CASAJOY5%
- Ashler Home Deco2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +140.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×
Top outdoor pillow inserts search terms
- outdoor pillow inserts68K/yr
- 18x18 outdoor pillow inserts54K/yr
- 18x18 outdoor pillows25K/yr
- 18x18 pillow inserts outdoor29K/yr
- outdoor pillow inserts18x1821K/yr
- outdoor pillows 18x1815K/yr
- 18 x 18 outdoor pillow inserts10K/yr
- outdoor pillow insert12K/yr
- 18 x 18 outdoor pillows7K/yr
- outdoor pillow inserts 18x185K/yr
Top outdoor pillow inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 18x18 Outdoor Pillow Inserts Outdoor Throw Pillows Water-Resistant Decorative Premium Square Pillow Stuffer Sham for Porch Swing Couch Sofa Cushion Patio Furniture
MIULEE$16.024.4★7,317 rev
Utopia Bedding Outdoor Pillow Inserts 18 x 18 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$15.714.8★1,314 rev
MIULEE Pack of 4 18x18 Outdoor Pillow Inserts Water-Resistant Throw Pillow Inserts Decorative Premium Square Pillow Stuffer Sham for Porch Swing Couch Sofa Cushion Patio Furniture
MIULEE$24.384.3★3,203 rev
Phantoscope Premium Outdoor Pillow Inserts - Pack of 2 Square Form Water Resistant Polyester Throw Pillows Couch Sham Cushion Stuffer 18 X 18 inches
Phantoscope$16.204.3★12,729 rev
Oubonun 18 x 18 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillow
Oubonun$23.854.6★709 rev
Newest
by launch date
MIULEE Pack of 2 18x18 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$14.59199 rev
MIULEE Pack of 4 18x18 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$23.85118 rev
MIULEE Outdoor Pillow Inserts 18x18 Pack of 2 Waterproof Throw Pillow Inserts Decorative 100% Virgin Fibers Filling for Patio Sofa Couch
MIULEE$14.81139 rev
MIULEE Outdoor Pillow Inserts 18x18 Pack of 4 Waterproof Throw Pillow Inserts Decorative 100% Virgin Fibers Filling for Patio Sofa Couch
MIULEE$23.10157 rev
Phantoscope 18x18 Outdoor Pillow Inserts - Pack of 4 Outdoor Pillows Waterproof Down Alternative Throw Pillows Couch Sham Cushion Stuffer for Patio and Porch Furniture
Phantoscope$24.15196 rev
Trending
90-day click momentum
Utopia Bedding Outdoor Pillow Inserts 18 x 18 Inches (Pack of 4 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture
Utopia Bedding$20.554.8★
Artscope Outdoor Waterproof Throw Pillows Inserts Set of 2 Premium Fluffy Decorative Square Form Cushion Stuffer Inner Soft for Patio Furniture Garden Bench Tent Couch Balcony 18x18 Inch
Artscope$14.704.5★
Phantoscope 18x18 Outdoor Pillow Inserts - Pack of 4 Outdoor Pillows Waterproof Down Alternative Throw Pillows Couch Sham Cushion Stuffer for Patio and Porch Furniture
Phantoscope$24.154.4★
Phantoscope 18x18 Outdoor Pillow Inserts - Pack of 2 Outdoor Pillows Waterproof Down Alternative Throw Pillows Couch Sham Cushion Stuffer for Patio and Porch Furniture
Phantoscope$16.444.4★
MIULEE Pack of 2 18x18 Outdoor Pillow Inserts Waterproof Decorative Square Throw Pillow Inserts for Patio Sofa Garden Porch Couch
MIULEE$14.594.8★
What buyers say about outdoor pillow inserts
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Fit my cases perfectly”
“Soft and Fluffy”
“Comfy cushions”
“they are pretty fluffy”
“Good value for the money”
“And comfortable”
“As described”
“Cute pillows”
“Perfect for outdoor”
What buyers complain about
“Not as fluffy”
“not as thick as picture shows”
“a little pricey for the quality”
“Size not right”
“I should have read some of the reviews, very flemsy and not much cushion at all”
“FALSE ADVERTISEMENT”
“They arent very full for the price”
“Too thin”
“Not much support”
“a little too firm for my liking”
Top return reasons
Common questions
- Is outdoor pillow inserts profitable to sell on Amazon United States?
- The niche generates $700K/yr across 30 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +140.7%. Flapen's verdict: Worth a look (66/100).
- How competitive is the outdoor pillow inserts niche?
- 8 brands and 11 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in outdoor pillow inserts?
- Top complaints mined from reviews: Fluffiness, Thickness, Quality-Overall. The return rate is 1.4%.
- When does demand for outdoor pillow inserts peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.
- What does it cost to enter the outdoor pillow inserts niche?
- Listings span $13.50–$30.18; the average listing price is $20.28 (sweet spot $15–$100). The average incumbent carries 6,490 reviews — the moat a new listing must climb.