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Outdoor Ottoman Cover

Fail

Shoppers spend an estimated $27K a year here, so Outdoor Ottoman Cover is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$27K/yr41K searches / yr
90-day growth
+89.8%search demand this quarter
Competition
66%top-5 click share · 14 brands · 18 sellers

Flapen Score

Outdoor Ottoman Cover against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Ottoman Cover is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Ottoman Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Ottoman Cover 41K times last year and spent an estimated $27K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +89.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+89.8%
Conversion, latest week
2.9%
Market size, estimated
$27Ka year
Peak month
May4.0× the quietest month
Top search term
outdoor ottoman cover25K searches a year

02 · Price

A sale here is worth $22.50.

Listings sell for $22.50 on average, from $12.94 to $38.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.50 that is $0 to $2K a year per listing.

Average price
$22.50inside the $15 to $100 sweet spot
Price range
$12.94–$38.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #21 within Patio Furniture Covers. It carries 1,000 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#21in Patio Furniture Covers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,000per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Outdoor Ottoman Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Brand 123%
  • Brand 221%
  • Brand 320%
  • Brand 415%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 14%)

Demand

Outdoor Ottoman Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.0×

Search terms

Top Outdoor Ottoman Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor ottoman cover25K/yr
  • patio ottoman cover7K/yr
  • outdoor ottoman covers waterproof6K/yr
  • outdoor ottoman covers3K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Ottoman Cover

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Wrong size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Outdoor Ottoman Cover questions

Answered from the same tracked data.