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Outdoor Ottoman

Pass

Outdoor Ottoman scores 70 out of 100, a Pass. Shoppers spend an estimated $640K a year here, search demand grew +99.4% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
70
70 / 100
Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 56
Market size
$640K/yr1.6M searches / yr
90-day growth
+99.4%search demand this quarter
Competition
23%top-5 click share · 47 brands · 62 sellers

Flapen Score

Outdoor Ottoman against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Ottoman is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Ottoman market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Ottoman 1.6M times last year and spent an estimated $640K. The top 5 brands take 43% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+99.4%
Conversion, latest week
0.7%
Market size, estimated
$640Ka year
Peak month
May8.6× the quietest month
Top search term
outdoor ottoman459K searches a year

02 · Price

A sale here is worth $55.02.

Listings sell for $55.02 on average, from $10.13 to $186.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $55.02 that is $6K to $14K a year per listing.

Average price
$55.02inside the $15 to $100 sweet spot
Price range
$10.13–$186.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #204 within Patio Seating. It carries 1,200 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
68%
Out of stock, average day
7.5%
Average rank
#204in Patio Seating
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,200per listing
Listings tracked
95

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Outdoor Ottoman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

62

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

23%

Top 20: 56%

Open market

51%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Outdoor Ottoman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.6×

Search terms

Top Outdoor Ottoman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor ottoman459K/yr
  • outdoor ottomans for patio200K/yr
  • outdoor footstool147K/yr
  • outdoor pouf108K/yr
  • outdoor pouf ottoman102K/yr
  • outdoor foot rest for patio97K/yr
  • patio ottoman67K/yr
  • outdoor foot stool63K/yr
  • outdoor foot rest57K/yr
  • wicker ottoman53K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Ottoman

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Outdoor Ottoman questions

Answered from the same tracked data.