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Outdoor Grow Light

Maybe

Products sell for $44.80 on average, inside the sweet spot. But shoppers spend an estimated $82K a year here, so Outdoor Grow Light is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$82K/yr107K searches / yr
90-day growth
+49.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 24 sellers

Flapen Score

Outdoor Grow Light against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Grow Light is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Grow Light market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Grow Light 107K times last year and spent an estimated $82K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+49.5%
Conversion, latest week
1.7%
Market size, estimated
$82Ka year
Peak month
May2.6× the quietest month
Top search term
outdoor grow lights36K searches a year

02 · Price

A sale here is worth $44.80.

Listings sell for $44.80 on average, from $20.73 to $69.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.80 that is $0 to $4K a year per listing.

Average price
$44.80inside the $15 to $100 sweet spot
Price range
$20.73–$69.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #317 within Greenhouses & Plant Germination Equipment. It carries 1,153 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#317in Greenhouses & Plant Germination Equipment
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,153per listing
Listings tracked
21

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Outdoor Grow Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

29%

  • Brand 126%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Outdoor Grow Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Outdoor Grow Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor grow lights36K/yr
  • outdoor grow lights waterproof13K/yr
  • outdoor grow light11K/yr
  • grow lights for outdoor plants9K/yr
  • waterproof grow light7K/yr
  • outdoor grow lights for plants5K/yr
  • grow light for outdoor plants6K/yr
  • string grow lights7K/yr
  • waterproof outdoor grow lights3K/yr
  • outdoor waterproof grow light3K/yr

FAQ

Common Outdoor Grow Light questions

Answered from the same tracked data.