Is outdoor grow light profitable to sell on Amazon United States?

The niche generates $82K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +49.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the outdoor grow light niche?

16 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.

When does demand for outdoor grow light peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.

What does it cost to enter the outdoor grow light niche?

Listings span $20.73–$69.81; the average listing price is $44.80 (sweet spot $15–$100). The average incumbent carries 1,153 reviews — the moat a new listing must climb.

outdoor grow light

Worth a look

Shows a sweet-spot price point ($44.80 avg), but a small market ($82K/yr) keeps it on the watch list.

Avg price

Incredible$44.80

avg listing price — sweet spot $15–$100

Price range

Incredible$20.73–$69.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.5%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,153.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$82K

$82K/yr · 107K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, outdoor grow light is a $82K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

outdoor grow light market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $67K–$90K; units × avg price
Conversion rate: 1.7%
Avg BSR: #317
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 36 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

29%

Owleye26%
Relassy12%
Espird9%
JMXULONG9%
PuxiGrow7%
Vcycal7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.5% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Open Trend

Top outdoor grow light search terms

outdoor grow lights36K/yr +89.7%1.5% conv.
outdoor grow lights waterproof13K/yr +56.0%2.3% conv.
outdoor grow light11K/yr +86.0%1.6% conv.
grow lights for outdoor plants9K/yr +53.7%1.1% conv.
waterproof grow light7K/yr +0.8%0.4% conv.
outdoor grow lights for plants5K/yr +58.0%1.2% conv.
grow light for outdoor plants6K/yr +56.3%1.3% conv.
string grow lights7K/yr -11.4%0.4% conv.
waterproof outdoor grow lights3K/yr +21.8%0.8% conv.
outdoor waterproof grow light3K/yr +58.5%1.1% conv.

All search terms

Top outdoor grow light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Owleye 12FT Outdoor Grow Lights LED String Plant Light IP65 Waterproof Full Spectrum 120V ETL Listed 33.89 umol/s Linkable Grow Light for Greenhouse & Outdoor Garden & Raised Bed (3-Bulbs)

Owleye$29.374.4★311 rev

Relassy 150W Waterproof Plant Light Outdoor Grow Light Sunlike Full Spectrum LED Grow Lamp Without Noise Ultra Thin Heat Dissipation for Seedling Growing Blooming Fruiting

Relassy$45.594.4★279 rev

JMXULONG Outdoor LED Grow Lights Waterproof String Grow Light Full Spectrum Plant Growing Lights with 12Ft Adjustable Cord 3 Lights

JMXULONG$35.494.4★79 rev

PuxiGrow Outdoor LED Grow Lights Waterproof String Grow Light Full Spectrum Plant Growing Lights with 22Ft Cord 6 Lights for Outdoor Greenhouse Planting Rainproof and Windproof

PuxiGrow$52.344.6★63 rev

VIVOSUN Outdoor LED Grow Lights Waterproof String Grow Light Full Spectrum Plant Growing Lights with 22Ft Adjustable Cord for Seedling Veg Flower in Greenhouse Garden Backyard Farm (6-Light)

VIVOSUN$61.304.4★206 rev

Newest

by launch date

LED Grow Light Bulbs on a 22 ft Rainproof String 90W Waterproof Full Spectrum Hanging Plant Growing Lamps E26 Base for Backyard Garden Farm (6 Lights)

Gaudeoo$52.0514 rev

5mo ago

Loscarol Solar Grow Lights Rechargeable Grow Light Full Spectrum Plant Light for Indoor Outdoor Plants with Timer Solar Plant Lights for Greenhouse with Remote Control and 16.4ft Cord/USB Charging

Loscarol$34.7433 rev

7mo ago

Ufelizor Solar Plant Grow Light with Battery Run Day/Night 2 Heads 40 LED Clip On Full Spectrum Plant Light with 16.4FT Cable/USB Charging/Timer/Dimmable for Outdoor Indoor All Stage Plants

Ufelizor$39.4731 rev

8mo ago

Waterproof 100W LED Grow Light Full Spectrum CFGROW 3500K White COB LED Grow Light Natural Heat Dissipation Without Noise Suitable for Plants All Growing Stage Indoor or Outdoor.

CFGROW$29.837 rev

10mo ago

Ufelizor Solar Plant Grow Light Outdoor Indoor Run Day/Night 96 LED Full Spectrum Solar Hanging Plant Light with Remote Control 16.4FT Cable/USB Charging/Timer for All Stage Plants

Ufelizor$41.0368 rev

1y ago

Common questions

Is outdoor grow light profitable to sell on Amazon United States?: The niche generates $82K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +49.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the outdoor grow light niche?: 16 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
When does demand for outdoor grow light peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
What does it cost to enter the outdoor grow light niche?: Listings span $20.73–$69.81; the average listing price is $44.80 (sweet spot $15–$100). The average incumbent carries 1,153 reviews — the moat a new listing must climb.