Outdoor Furniture
PassOutdoor Furniture scores 68 out of 100, a Pass. Shoppers spend an estimated $144.7M a year here, search demand grew +42.6% this quarter, and an estimated 2.4% of orders come back.
- Flapen Score
- 68 / 100Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 5668
- Market size
- $144.7M/yr86.2M searches / yr
- 90-day growth
- +42.6%search demand this quarter
- Competition
- 15%top-5 click share · 90 brands · 163 sellers
Flapen Score
Outdoor Furniture against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Furniture is stronger. Inside it, weaker.
Market
The Outdoor Furniture market on Amazon at a glance
Shoppers on Amazon United States searched for Outdoor Furniture 86.2M times last year and spent an estimated $144.7M. The top 5 brands take 28% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 86.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144.7M a year.
- Searches, last 12 months
- 86.2M
- Growth, 90 days vs prior 90
- +42.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $144.7Ma year
- Peak month
- July6.5× the quietest month
- Top search term
- outdoor rug10.9M searches a year
02 · Price
A sale here is worth $148.57.
Listings sell for $148.57 on average, from $6.80 to $1155.28. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 4,000 to 5,000 of them. At $148.57 that is $594K to $743K a year per listing.
- Average price
- $148.57above the $15 to $100 sweet spot
- Price range
- $6.80–$1155.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $594K–$743K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #48 within Patio Furniture Sets. It carries 4,608 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 75%
- Out of stock, average day
- 5.5%
- Average rank
- #48in Patio Furniture Sets
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 4,608per listing
- Listings tracked
- 165
04 · Newcomers
35 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 35
- Successful launches
- 35Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Outdoor Furniture products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
90 falling
Sellers
163
Top-5 brand share
28%
Top 20: 60%
Top-5 click share
15%
Top 20: 35%
Open market
69%
- Brand 19%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Outdoor Furniture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×
Search terms
Top Outdoor Furniture search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor rug10.9M/yr
- patio furniture set12.7M/yr
- solar lights outdoor12.0M/yr
- outdoor furniture8.0M/yr
- garden decor3.7M/yr
- patio furniture4.7M/yr
- solar lights3.9M/yr
- outdoor decor2.8M/yr
- patio chairs2.9M/yr
- outdoor chairs2.6M/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Furniture
We read the reviews and the return reasons for every product selling here.
“Break easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Furniture questions
Answered from the same tracked data.