Is outdoor furniture profitable to sell on Amazon United States?

The niche generates $144.7M/yr across 165 tracked products. 35 of 35 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Launch it (68/100).

How competitive is the outdoor furniture niche?

90 brands and 163 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in outdoor furniture?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 2.4%.

When does demand for outdoor furniture peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.5× the quietest.

What does it cost to enter the outdoor furniture niche?

Listings span $6.80–$1155.28; the average listing price is $148.57 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.

outdoor furniture

Launch it

A $144.7M/yr market growing +42.6% this quarter with returns at 2.4% — clears our launch bar.

Market size

Incredible$144.7M

$144.7M/yr · 86.2M searches

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Good+42.6%

90-day search growth — must beat 0% to launch

Avg price

Good$148.57

avg listing price — sweet spot $15–$100

Review moat

Bad4,607.98

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$6.80–$1155.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, outdoor furniture is a $144.7M/yr Amazon United States market (86.2M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

outdoor furniture market data

Units sold / yr: 800K–1.0M; avg 4,000–5,000/product
Revenue / yr: $118.9M–$148.6M; units × avg price
Conversion rate: 1.1%
Avg BSR: #48
Page quality: 0%
Prime: 75%
Sponsored: 95%
Out of stock: 5.5%
Avg brand age: 34 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

90 falling

Sellers

163

Top-5 brand share

28%

Top 20: 60%

Top-5 click share

15%

Top 20: 35%

Open market

69%

Shintenchi9%
MontVoo6%
Qsun5%
GENIMO5%
Devoko4%
Vongrasig3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Open Trend

Top outdoor furniture search terms

outdoor rug10.9M/yr +64.3%0.4% conv.
patio furniture set12.7M/yr +28.1%0.1% conv.
solar lights outdoor12.0M/yr +65.7%1.1% conv.
outdoor furniture8.0M/yr +40.4%0.1% conv.
garden decor3.7M/yr +83.6%0.2% conv.
patio furniture4.7M/yr +41.9%0.1% conv.
solar lights3.9M/yr +79.3%0.9% conv.
outdoor decor2.8M/yr +41.7%0.2% conv.
patio chairs2.9M/yr +49.9%0.1% conv.
outdoor chairs2.6M/yr +48.9%0.1% conv.

All search terms

Top outdoor furniture products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Qsun 7 Pieces Outdoor Patio Furniture Set PE Rattan Outdoor Wicker Sectional Furniture Sofa Set with Cushions and Glass Coffee Table for Balcony Porch Garden Grey

Qsun$297.704.5★202 rev

MontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey

MontVoo$27.084.4★4,251 rev

SAND MINE Waterproof Outdoor Rug 5x8 ft Plastic Reversible Rug Modern Area Rug Large Floor Mat for Outdoors RV Patio Backyard Deck Picnic Beach Camping Black & Beige

SAND MINE$25.254.4★11,432 rev

Vongrasig 5 Piece Patio Furniture Sets Outdoor Patio Set Sectional Sofa All-Weather PE Rattan Outdoor Couch with Ottoman Glass Table for Garden Backyard Porch Beige

Vongrasig$270.914.0★1,767 rev

Flamaker 3 Pieces Outdoor Patio Wicker Furniture Set Modern Rattan Chair Conversation Sets with Coffee Table for Yard and Bistro (Black)

Flamaker$88.284.4★13,374 rev

Newest

by launch date

Murago Outdoor 3-Piece Wicker Bistro Set Patio Conversation Set

Murago$62.54960 rev

2mo ago

50ft-Solar-Powered-Lights-Outdoor-Waterproof-String Lights-Outside-Patio-Yard-Garden-Fence-Backyard-Deck-Porch-Balcony-Patios-Camping-Battery-Operated-LED-Fairy-Strip-Lighting-Hanging-Edison-Bulbs-S14

VGUXG$17.981,244 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$21.002,391 rev

6mo ago

JAMFLY Patio Furniture Sets 5-Piece Outdoor Patio Furniture with Thick Cushions Wicker Outdoor Conversation Set Sectional Sofa for Backyard Poolside Garden Aegean Blue

JAMFLY$299.0433 rev

6mo ago

Oasbira Aluminum Outdoor Patio Furniture Set with Coffee Table 5 Piece Patio Conversation Sets with Washable Thick Cushions Outdoor Sectional Furniture Set for Porch Balcony Deck Yard Graphite

Oasbira$748.73172 rev

11mo ago

What buyers say about outdoor furniture

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“Bright light”

Quality-Overall10%

“Amazing quality”

Assembly/Installation9%

“EASY ASSEMBLE”

Value For Money9%

“Decent price”

Advertised Vs Actual Product4%

“As advertised”

Durability4%

“Very durable material”

Design-Overall2%

“Design is beautiful”

Color2%

“Colorful lights”

Charging2%

“Easily charged”

Strength2%

“It is sturdy”

What buyers complain about

Durability14%

“Break easily”

Brightness/Shine/Glow10%

“Very dim”

Size-Overall9%

“It's small”

Functionality-Overall8%

“Never worked”

Quality-Overall8%

“Cheap quality”

Assembly/Installation5%

“Assembly Nightmare”

Bulb Flicker/Dimming/Color3%

“Very dim”

Charging3%

“Didnt charge”

Value For Money3%

“price could be lower”

Advertised Vs Actual Product2%

“Pictures are very deceiving”

Top return reasons

Size-Overall28%

Brightness/Shine/Glow13%

Advertised Vs Actual Product8%

Bulb Flicker/Dimming/Color8%

Functionality-Overall7%

Color7%

Defective Material/Parts4%

Material Quality4%

Value For Money4%

Quality-Overall4%

Common questions

Is outdoor furniture profitable to sell on Amazon United States?: The niche generates $144.7M/yr across 165 tracked products. 35 of 35 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Launch it (68/100).
How competitive is the outdoor furniture niche?: 90 brands and 163 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in outdoor furniture?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 2.4%.
When does demand for outdoor furniture peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.5× the quietest.
What does it cost to enter the outdoor furniture niche?: Listings span $6.80–$1155.28; the average listing price is $148.57 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.