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65

outdoor coffee table

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 92Conversion 7Competition 96Returns 59Price range 14Avg price 59Brand share 96Review moat 91Quality gap 52

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Growth

Great+102.6%

90-day search growth — must beat 0% to launch

Review moat

Great186.92

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Avg price

Good$147.55

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$288K

$288K/yr · 336K searches

Price range

Bad$37.58–$490.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, outdoor coffee table is a $288K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

outdoor coffee table market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$221K–$295K
units × avg price
Conversion rate
0.6%
Avg BSR
#285
Page quality
0%
Prime
45%
Sponsored
88%
Out of stock
13.7%
Avg brand age
32 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

79 rising

Sellers

122

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

18%

Top 20: 46%

Open market

61%

  • SAFAVIEH10%
  • Christopher Knight Home10%
  • UPHA6%
  • Meluvici4%
  • Rattaner4%
  • Furniture of America4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +102.6% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.8×

Top outdoor coffee table search terms

  • round outdoor coffee table80K/yr
  • outdoor coffee table round48K/yr
  • outdoor round coffee table48K/yr
  • black outdoor coffee table18K/yr
  • outdoor wicker coffee table16K/yr
  • wicker coffee table outdoor14K/yr
  • round outdoor coffee tables for patio12K/yr
  • round patio coffee table11K/yr
  • square outdoor coffee table10K/yr
  • metal outdoor coffee table9K/yr
All search terms

Top outdoor coffee table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$6K3%$9K4%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about outdoor coffee table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Easy to assemble”

Quality-Overall16%

“Excellent product”

Strength11%

“It is sturdy”

Size-Overall7%

“Good size”

Value For Money7%

“Great value”

Design-Overall6%

“It's the perfect blend of style”

Advertised Vs Actual Product5%

“Just What I Needed”

Storage Capacity3%

“Storage option is bonus”

Color3%

“Great color”

Durability2%

“It is durable”

What buyers complain about

Size-Overall15%

“just a little short”

Assembly/Installation7%

“Difficult to Assemble”

Quality-Overall7%

“so cheap quality it should”

Color4%

“not the color I was looking for”

Instructions/User Manual/Troubleshooting4%

“The instructions are bad”

Value For Money4%

“Not even remotely worth the money”

Wood Quality3%

“its not quality wood”

Mounting2%

“Bolts do not stay in, too small”

Durability2%

“Did not last”

Weight Heavy2%

“heavier than anticipated”

Top return reasons

Size-Overall39%
Color23%
Defective Material/Parts6%
Advertised Vs Actual Product6%
Quality-Overall4%
Material Quality3%
Strength2%
Assembly/Installation2%
Value For Money2%
Wood Quality2%

Common questions

Is outdoor coffee table profitable to sell on Amazon United States?
The niche generates $288K/yr across 143 tracked products. 18 of 55 products launched in the last 360 days are still selling. 90-day search growth is +102.6%. Flapen's verdict: Worth a look (65/100).
How competitive is the outdoor coffee table niche?
79 brands and 122 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in outdoor coffee table?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.6%.
When does demand for outdoor coffee table peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.8× the quietest.
What does it cost to enter the outdoor coffee table niche?
Listings span $37.58–$490.39; the average listing price is $147.55 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.