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Outdoor Christmas Ornaments Lighted

Fail

Shoppers spend an estimated $14K a year here, so Outdoor Christmas Ornaments Lighted is a Fail.

Flapen Score
36
36 / 100
Ranks 8,333 of 8,839 Patio, Lawn & Garden niches · −20 vs the category median of 56
Market size
$14K/yr124K searches / yr
90-day growth
+44.1%search demand this quarter
Competition
77%top-5 click share · 8 brands · 15 sellers

Flapen Score

Outdoor Christmas Ornaments Lighted against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Outdoor Christmas Ornaments Lighted is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Christmas Ornaments Lighted market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Christmas Ornaments Lighted 124K times last year and spent an estimated $14K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+44.1%
Conversion, latest week
1.0%
Market size, estimated
$14Ka year
Peak month
November47.0× the quietest month
Top search term
outdoor hanging ornaments9K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $6.87 to $17.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $10.80 that is $0 to $1K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$6.87–$17.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #140 within Chimes. It carries 1,674 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.2%
Average rank
#140in Chimes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,674per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Outdoor Christmas Ornaments Lighted products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (2 brands, 16%)

Demand

Outdoor Christmas Ornaments Lighted search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanMarAprMay

Peak months: Nov, Dec · busiest ÷ quietest = 47.0×

Search terms

Top Outdoor Christmas Ornaments Lighted search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor hanging ornaments9K/yr
  • outdoor ornament5K/yr
  • outdoor ornaments for trees5K/yr
  • outside tree ornaments5K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Christmas Ornaments Lighted

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
13%of negative reviews mention “Durability”
1.1%of orders come back
“Broken”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Outdoor Christmas Ornaments Lighted questions

Answered from the same tracked data.