Organic Potting Soil
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 89% of clicks, so Organic Potting Soil is a Maybe.
- Flapen Score
- 60 / 100Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 5660
- Market size
- $593K/yr400K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 60 sellers
Flapen Score
Organic Potting Soil against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Organic Potting Soil is stronger. Inside it, weaker.
Market
The Organic Potting Soil market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Potting Soil 400K times last year and spent an estimated $593K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.
- Searches, last 12 months
- 400K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $593Ka year
- Peak month
- April3.4× the quietest month
- Top search term
- organic potting soil96K searches a year
02 · Price
A sale here is worth $22.21.
Listings sell for $22.21 on average, from $7.32 to $51.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $22.21 that is $17K to $22K a year per listing.
- Average price
- $22.21inside the $15 to $100 sweet spot
- Price range
- $7.32–$51.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$22K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #181 within Soils, Mulches & Planting Media. It carries 2,525 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 58%
- Out of stock, average day
- 4.5%
- Average rank
- #181in Soils, Mulches & Planting Media
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,525per listing
- Listings tracked
- 31
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Organic Potting Soil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
60
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
8%
- Brand 128%
- Brand 224%
- Brand 318%
- Brand 412%
- Brand 56%
- Brand 63%
- Open — no brand owns it (7 brands, 8%)
Demand
Organic Potting Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
Search terms
Top Organic Potting Soil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic potting soil96K/yr
- organic soil86K/yr
- espoma organic potting mix37K/yr
- organic soil for vegetable garden28K/yr
- organic potting soil for vegetables20K/yr
- organic potting mix19K/yr
- organic garden soil18K/yr
- organic indoor potting soil15K/yr
- organic potting soil for indoor plants20K/yr
- organic soil for indoor plants17K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Potting Soil
We read the reviews and the return reasons for every product selling here.
“arent growing well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Potting Soil questions
Answered from the same tracked data.