Organic Potting Soil

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months

400K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

6.7%

Market size, estimated

$593Ka year

Peak month

April3.4× the quietest month

Top search term

organic potting soil96K searches a year

Listings sell for $22.21 on average, from $7.32 to $51.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $22.21 that is $17K to $22K a year per listing.

Average price

$22.21inside the $15 to $100 sweet spot

Price range

$7.32–$51.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

0.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #181 within Soils, Mulches & Planting Media. It carries 2,525 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

58%

Out of stock, average day

4.5%

Average rank

#181in Soils, Mulches & Planting Media

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,525per listing

Listings tracked

31

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

70 months