organic lawn fertilizer
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$41.29avg listing price — sweet spot $15–$100
Price range
Great$11.78–$104.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,291.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 69K searches
According to Flapen's Amazon United States niche tracking, organic lawn fertilizer is a $169K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
organic lawn fertilizer market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $165K–$206K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #979
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 2.6%
- Avg brand age
- 81 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
62
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
27%
- Scotts29%
- Espoma16%
- Purely Organic Products LLC12%
- Jonathan Green6%
- Milorganite5%
- Back to the Roots5%
Demand
Weekly Amazon search volume, last 45 weeks — +58.8% search growth over the last 90 days.Top organic lawn fertilizer search terms
- organic lawn fertilizer21K/yr
- organic lawn fertilizer for grass4K/yr
- pet safe lawn fertilizer7K/yr
- pet friendly fertilizer for lawns7K/yr
- organic fertilizer for lawns4K/yr
- pet friendly lawn fertilizer3K/yr
- pet safe fertilizer for lawns3K/yr
- natural lawn fertilizer3K/yr
- espoma lawn fertilizer3K/yr
- purely organic lawn food3K/yr
Top organic lawn fertilizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotts Natural Lawn Food Lawn Fertilizer For All Grass Types Apply Any Season OMRI Listed Covers 4 000 sq. ft. 29.1 lbs.
Scotts$39.074.4★1,737 rev
Purely Organic Products Lawn Food 10-0-2 15 LB (Covers 3 000 Square Feet)
Purely Organic Products LLC$42.764.4★328 rev
Espoma EOLF28 Organic All Season Lawn Food 28-Pound
Espoma$49.174.6★210 rev
O.M. Scott & Sons Natural Grass Food 12.72 lbs.
Scotts$17.284.2★204 rev
Back to the Roots 100% Organic USA-Made Liquid Lawn Food 32oz Covers 2 000 sq ft Safe for Pets and All Lawn Types
Back to the Roots$19.484.2★491 rev
Newest
by launch date
Total Lawn by Lawnbright - Kids & Pet Safe - Phosphorus Free Liquid Fertilizer for Any Grass Type - Lawn Fertilizer with Sea Kelp - Sprayer Included (32 fl. oz)
lawnbright$29.8315 rev
Espoma Turf-Tone All Season Organic Lawn Food with Iron & Exclusive Bio-Tone Formula - Slow Release Long Lasting Feeding for All Lawns - Granular Lawn Fertilizer for All Seasons - Made In USA 14 lbs.
Espoma$33.994 rev
Espoma Turf-Tone All Season Organic Lawn Food with Iron & Exclusive Bio-Tone Formula - Slow Release Long Lasting Feeding for All Lawns - Granular Lawn Fertilizer for All Seasons - Made in USA 28 lbs
Espoma$51.894 rev
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 lb Bag - for Lawns Flowers and Gardens - Includes Bonus Feeding & Spreader Tips Brochure
Milorganite$34.153,369 rev
O.M. Scott & Sons Natural Grass Food 12.72 lbs. (2-Pack)
Scotts$33.48204 rev
Trending
90-day click momentumTotal Lawn by Lawnbright - Kids & Pet Safe - Phosphorus Free Liquid Fertilizer for Any Grass Type - Lawn Fertilizer with Sea Kelp - Sprayer Included (32 fl. oz)
lawnbright$29.834.8★
O.M. Scott & Sons Natural Grass Food 12.72 lbs. (2-Pack)
Scotts$33.484.2★
Sunday Lawn Kickstart + Green Machine Liquid Fertilizer - Lawn Fertilizer for Lush Growth - Includes Sprayer Attachment for Easy Application in 15 Minutes or Less - Covers Up to 5 000 Sq Ft Each
SUNDAY$46.744.2★
Fancy Chicken 40lb All-Purpose Organic Lawn & Garden Food 100% Dried Pelleted Poultry Manure Fertilizer (Covers up to 10 000 sq ft)
Fancy Chicken$55.454.6★
Jonathan Green (10251) Organic Lawn Food - 10-0-1 Grass Fertilizer (15 000 Sq. Ft.)
Jonathan Green$88.134.5★
What buyers say about organic lawn fertilizer
What buyers praise and complain about, mined from review topics.What buyers love
“helps the plants to growth”
“No complaints”
“Easy To Use”
“Great value for the money”
“As advertised”
“Easy To Use And Effective With Beautiful Color”
“Works well, doesn't kill everything”
“the value is in the safety this product brings”
“It works and last for weeks”
“spray as evenly as you can”
What buyers complain about
“has been difficult to grow most plants”
“Didn't work”
“too expensive”
“I believe that there was a quality control concern with this batch”
“Would not spray as advertised”
“Some patches brown”
“pest control didn't stop bugs”
“The bottle is small”
“Leaking bottle horrible”
“It smells funky for a reason”
Top return reasons
Common questions
- Is organic lawn fertilizer profitable to sell on Amazon United States?
- The niche generates $169K/yr across 40 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Worth a look (66/100).
- How competitive is the organic lawn fertilizer niche?
- 19 brands and 62 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in organic lawn fertilizer?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.3%.
- What does it cost to enter the organic lawn fertilizer niche?
- Listings span $11.78–$104.00; the average listing price is $41.29 (sweet spot $15–$100). The average incumbent carries 2,292 reviews — the moat a new listing must climb.