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60

orange patio umbrella

Worth a look

Shows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 96Conversion 54Competition 75Returns 78Price range 52Avg price 88Brand share 44Review moat 24Quality gap 60

Growth

Incredible+131.8%

90-day search growth — must beat 0% to launch

Avg price

Great$63.62

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$23.94–$170.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,379.38

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$55K

$55K/yr · 19K searches

According to Flapen's Amazon United States niche tracking, orange patio umbrella is a $55K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

orange patio umbrella market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$64K–$80K
units × avg price
Conversion rate
4.5%
Avg BSR
#106
Page quality
0%
Prime
81%
Sponsored
92%
Out of stock
6.4%
Avg brand age
39 months
Avg seller age
205 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

16%

  • Best Choice Products25%
  • AreShark19%
  • Blissun15%
  • JEAREY12%
  • Abba Patio7%
  • SAFAVIEH6%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +131.8% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.8×

Top orange patio umbrella search terms

  • orange patio umbrella10K/yr
  • orange umbrella outdoor patio5K/yr
  • orange outdoor umbrella4K/yr
All search terms

Top orange patio umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$7K16%$9K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about orange patio umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Well made and the color is gorgeous”

Value For Money16%

“Worth it”

Color14%

“Color is bright”

Strength7%

“I feel like the pole is sturdy”

Size-Overall7%

“Fits perfectly”

Sun Shade/Wind Shield5%

“Cool in the shade”

Assembly/Installation4%

“Very easy to assemble”

Advertised Vs Actual Product4%

“BETTER THAN EXPECTED”

Durability3%

“gorgeous & durable”

Ease Of Use3%

“Easy to use”

What buyers complain about

Durability26%

“Broke”

Color13%

“Wrong color”

Quality-Overall10%

“PIece of junk”

Strength7%

“Not sturdy”

Design-Overall5%

“Cheap construction”

Advertised Vs Actual Product3%

“Very bad description”

Value For Money3%

“Half the price of others I saw so I didn't expect it to be as nice”

Brightness/Shine/Glow2%

“Lights could be a little brighter though”

Instructions/User Manual/Troubleshooting2%

“little FYI, seeing the company doesn't inform the buyer, with a simple sheet of instructions”

Functionality-Overall2%

“Now it doesn't close. I assume the cord is jammed inside the crank mechanism”

Top return reasons

Color50%
Size-Overall20%
Defective Material/Parts7%
Advertised Vs Actual Product4%
Material Quality4%
Mechanism Issues2%
Durability2%
Functionality-Overall2%
Value For Money1%
Strength1%

Common questions

Is orange patio umbrella profitable to sell on Amazon United States?
The niche generates $55K/yr across 37 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +131.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the orange patio umbrella niche?
14 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in orange patio umbrella?
Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 1.9%.
When does demand for orange patio umbrella peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.8× the quietest.
What does it cost to enter the orange patio umbrella niche?
Listings span $23.94–$170.15; the average listing price is $63.62 (sweet spot $15–$100). The average incumbent carries 5,379 reviews — the moat a new listing must climb.