orange outdoor rug
Worth a lookShows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible5%top-5 click share — an open shelf
Growth
Incredible+121.0%90-day search growth — must beat 0% to launch
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$86.98avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,057.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 204K searches
Price range
Bad$12.98–$502.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, orange outdoor rug is a $108K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
orange outdoor rug market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $130K–$174K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #617
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 88%
- Out of stock
- 11.3%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.Brands
116 rising
Sellers
132
Top-5 brand share
37%
Top 20: 69%
Top-5 click share
5%
Top 20: 18%
Open market
67%
- Unique Loom7%
- GENIMO6%
- Garvee6%
- Tommy Bahama6%
- JONATHAN Y4%
- SAFAVIEH4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +121.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
Top orange outdoor rug search terms
- orange outdoor rug40K/yr
- light blue outdoor rug17K/yr
- terracotta outdoor rug13K/yr
- tommy bahama outdoor rug13K/yr
- nautical outdoor rug12K/yr
- outdoor rug 9x1813K/yr
- unique loom outdoor rugs12K/yr
- blue and green outdoor rug8K/yr
- black outdoor rug 8x109K/yr
- 13x13 outdoor rug6K/yr
Top orange outdoor rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommy Bahama Marlin Transitional Indoor/Outdoor Area Rug Black 710x102
Tommy Bahama$109.824.7★816 rev
HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)
HUGEAR$62.014.3★3,726 rev
GENIMO Outdoor & Indoor Area Rug 5x8 Waterproof Non-Shedding Easy Cleaning Boho Mat for Patio Living Room Balcony Dining Room RV Deck Bedroom Camping Outside Carpet Blue
GENIMO$53.264.4★430 rev
Tommy Bahama Malibu Palm Springs Coastal Indoor/Outdoor Area Rug Ivory/Aqua Blue 710x102
Tommy Bahama$114.114.5★391 rev
Pauwer Waterproof Outdoor Rug 6x9 Reversible Plastic Straw Patio Camping Rug Indoor Outdoor RV Mat Carpet for Deck Camper Porch Balcony Backyard Picnic Boho Orange
Pauwer$32.234.4★1,635 rev
Newest
by launch date
Garvee 5x8 Outdoor Waterproof Rug Floral Outdoor Area RugReversible Plastic Straw Patio Rug Portable Camping Mat for RV Picnic Beach Balcony Garden & Camping Orange
Garvee$36.63110 rev
Vaukki Waterproof Outdoor Rug 6x9 Reversible Striped Patio Rug Lightweight Plastic Straw Camping Mat Indoor Outdoor RV Carpet for Outsides Patio Camping Balcony RV and Deck Orange and White
Vaukki$35.32161 rev
Garvee Outdoor Rug 5x8 Waterproof Patio Rugs with Boho Sun Pattern Reversible Plastic Straw Camping Rugs Outdoor Indoor RV Mat Carpet for Deck Backyard Picnic Porch Balcony Beach Orange
Garvee$35.1594 rev
MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange
MilleLoom$68.6655 rev
GENIMO Outdoor & Indoor Area Rug 5x8 Waterproof Non-Shedding Easy Cleaning Boho Mat for Patio Living Room Balcony Dining Room RV Deck Bedroom Camping Outside Carpet Blue
GENIMO$53.26430 rev
Trending
90-day click momentumVaukki Waterproof Outdoor Rug 6x9 Reversible Striped Patio Rug Lightweight Plastic Straw Camping Mat Indoor Outdoor RV Carpet for Outsides Patio Camping Balcony RV and Deck Orange and White
Vaukki$35.324.4★
MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange
MilleLoom$68.664.4★
HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)
HUGEAR$62.014.3★
Unique Loom Outdoor Border Collection Area Rug - Soft Border (4 1 x 6 1 Rectangle Blue/ Ivory)
Unique Loom$43.784.5★
Garvee Outdoor Rug 5x8 Waterproof Patio Rugs with Boho Sun Pattern Reversible Plastic Straw Camping Rugs Outdoor Indoor RV Mat Carpet for Deck Backyard Picnic Porch Balcony Beach Orange
Garvee$35.154.2★
What buyers say about orange outdoor rug
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Vibrant color”
“They are affordable”
“Exactly as pictured”
“It seems durable enough for now”
“Ease of cleaning”
“True to size”
“The design is quite attractive”
“Great lightweight and easy to clean”
“Great for outdoor patio”
What buyers complain about
“Quality control issues”
“Cheap material”
“Wrong colors”
“It looks good just not as thick as I hoped”
“do not last”
“Very large”
“For something like this I would expect a much lower price”
“Not as advertised”
“Doesnt lay flat”
“Flimsy”
Top return reasons
Common questions
- Is orange outdoor rug profitable to sell on Amazon United States?
- The niche generates $108K/yr across 505 tracked products. 41 of 116 products launched in the last 360 days are still selling. 90-day search growth is +121.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the orange outdoor rug niche?
- 116 brands and 132 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in orange outdoor rug?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Color. The return rate is 3.1%.
- When does demand for orange outdoor rug peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
- What does it cost to enter the orange outdoor rug niche?
- Listings span $12.98–$502.23; the average listing price is $86.98 (sweet spot $15–$100). The average incumbent carries 2,058 reviews — the moat a new listing must climb.