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Optigard Ant Gel Bait

Maybe

Buyers convert on 17.4% of searches. But the top 5 products take 100% of clicks, so Optigard Ant Gel Bait is a Maybe.

Flapen Score
52
52 / 100
Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 56
Market size
$340K/yr77K searches / yr
90-day growth
+78.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 29 sellers

Flapen Score

Optigard Ant Gel Bait against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Optigard Ant Gel Bait is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Optigard Ant Gel Bait market on Amazon at a glance

Shoppers on Amazon United States searched for Optigard Ant Gel Bait 77K times last year and spent an estimated $340K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+78.5%
Conversion, latest week
17.4%
Market size, estimated
$340Ka year
Peak month
August3.5× the quietest month
Top search term
optigard ant gel bait48K searches a year

02 · Price

A sale here is worth $25.25.

Listings sell for $25.25 on average, from $11.43 to $34.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $25.25 that is $51K to $63K a year per listing.

Average price
$25.25inside the $15 to $100 sweet spot
Price range
$11.43–$34.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$51K–$63K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Baits & Lures. It carries 36,507 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#116in Baits & Lures
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
36,507per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Optigard Ant Gel Bait products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Optigard Ant Gel Bait search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Optigard Ant Gel Bait search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • optigard ant gel bait48K/yr
  • optigard ant gel12K/yr
  • optigard7K/yr
  • optiguard5K/yr
  • optigard ant5K/yr

Reviews and returns

What reviews say buyers love and hate about Optigard Ant Gel Bait

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Pest/Insect Control”
51%of negative reviews mention “Pest/Insect Control”
0.5%of orders come back
“Might not work on all ants”
A buyer, on “Pest/Insect Control”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Optigard Ant Gel Bait questions

Answered from the same tracked data.