Is open flag profitable to sell on Amazon United States?

The niche generates $338K/yr across 54 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +58.1%. Flapen's verdict: Worth a look (71/100).

How competitive is the open flag niche?

27 brands and 35 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in open flag?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.7%.

When does demand for open flag peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the open flag niche?

Listings span $7.02–$98.92; the average listing price is $28.74 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

open flag

Worth a look

Shows a sweet-spot price point ($28.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$28.74

avg listing price — sweet spot $15–$100

Review moat

Great220.44

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.02–$98.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+58.1%

90-day search growth — must beat 0% to launch

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$338K

$338K/yr · 240K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, open flag is a $338K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 71/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

open flag market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $431K–$575K; units × avg price
Conversion rate: 4.9%
Avg BSR: #2,763
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 3.6%
Avg brand age: 43 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

37%

Top 20: 72%

Open market

40%

XIFAN15%
FSFLAG13%
HANVIDA10%
Bleshope8%
yeload7%
LookOurWay7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.1% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×

Open Trend

Top open flag search terms

open flag108K/yr +73.5%4.7% conv.
open flags for businesses55K/yr +29.5%4.3% conv.
open sign flag13K/yr +104.3%3.7% conv.
open flag with pole14K/yr +61.7%6.9% conv.
open flags15K/yr +60.7%4.7% conv.
open banner11K/yr +70.0%3.8% conv.
open flags for businesses outside6K/yr +88.6%4.4% conv.
open flag sign6K/yr +37.7%3.6% conv.
open flag for business3K/yr +33.8%4.5% conv.
open flags for businesses with poles4K/yr -17.1%4.5% conv.

All search terms

Top open flag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Feather Flag for Business with Pole and Ground Stake - 8ft Open Sign Advertising Banner

FSFLAG$24.744.2★361 rev

Open Flag for Business 3x5 ft Double Sided Open Sign with Brass Grommets

XIFAN$17.204.6★247 rev

Open Flags for Business Sign 3x5 Outdoor Double Sided 3 Ply Heavy Duty Open Flags Banner for Outside with 2 Brass Grommets UV protection Fade Resistant for Indoor Outdoor

Bleshope$16.404.6★197 rev

ANLEY Fly Breeze 3x5 Foot Open Flag - Vivid Color and Fade proof - Canvas Header and Double Stitched - Business Open Flags Polyester with Brass Grommets 3 X 5 Ft

Anley$7.024.6★1,951 rev

Open Flag with Pole Kit - Heavy Duty Double-Sided Open Banner for Business Storefront Outdoor Advertising Sign with Mounting Bracket for Retail & Shops (Black-41x12)

ICOMEY$32.114.8★33 rev

Newest

by launch date

Open Feather Flag Kit for Business with Pole and Ground Stake 8ft Swooper Flag Banner Signs for Outside Grand Opening Storefront Sidewalk Events Promotion Advertising (Stars Stripes OPEN)

QIZRON$19.8625 rev

3mo ago

Now Open Flag for Business 9.18FT Double-Sided Outdoor Advertising Swooper Banner with Pole Kit & Ground Stake Tear-Resistant Polyester Feather Flag for Shops & Events

HANVIDA$29.8135 rev

4mo ago

Open Flags for Businesses 9.18FT Double-Sided Outdoor Advertising Swooper Banner with Pole Kit & Ground Stake Tear-Resistant Polyester Feather Flag for Shops & Events

HANVIDA$29.5913 rev

5mo ago

Open Flag with Pole Kit - Heavy Duty Double-Sided Open Banner for Business Storefront Outdoor Advertising Sign with Mounting Bracket for Retail & Shops (Black-41x12)

ICOMEY$32.1133 rev

6mo ago

OPEN Flag with Pole Kit Double-Sided Heavy Duty Hanging Banner Sign with Metal Bracket Outdoor Storefront Business Sign for Shops Cafes & Retail (Black)

HANVIDA$29.2037 rev

6mo ago

What buyers say about open flag

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The quality is solid”

Assembly/Installation13%

“Easy to assemble”

Size-Overall8%

“Great size”

Durability7%

“Cute and durable”

Color7%

“Bright colors”

Value For Money7%

“Good value”

Advertised Vs Actual Product6%

“As advertised”

Strength5%

“This pole seems very sturdy”

Ease Of Use4%

“Easy to use”

Material Quality4%

“the material feels durable”

What buyers complain about

Durability17%

“It broke in the first week”

Quality-Overall13%

“Cheap terrible quality”

Size-Overall7%

“Big”

Strength6%

“not strong enough”

Value For Money6%

“Not worth the money”

Assembly/Installation3%

“Setup takes a little effort the first time”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Mounting3%

“Came out yesterday to find the bracket broken”

Defective Material/Parts2%

“Missing part”

Adhesion/Stickiness2%

“Welds were definitely not good”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Quality-Overall6%

Material Quality5%

Functionality-Overall4%

Strength4%

Value For Money4%

Mounting4%