ooni pizza stone
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$45.37avg listing price — sweet spot $15–$100
Price range
Incredible$31.39–$61.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great337.73avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$39K$39K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, ooni pizza stone is a $39K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ooni pizza stone market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $45K–$57K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 0.5%
- Avg brand age
- 52 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Outspark36%
- Unicook27%
- bbq77716%
- ROCKSHEAT11%
- SafBbcue4%
- BMMXBI3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.2% search growth over the last 90 days.Peak months: Apr, Jul · busiest ÷ quietest = 2.3×
Top ooni pizza stone search terms
- ooni pizza stone9K/yr
- ooni pizza stone replacement5K/yr
- ooni stone replacement2K/yr
Top ooni pizza stone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
13.2 Square Pizza Stone for Ooni Karu 12 Pizza Oven BBQ Baking Accessories for Ooni Koda Fyra 12 Pizza Oven Most Similar Size Oven and Grill Cordierite
Outspark$34.494.5★227 rev
Unicook Pizza Stone 13 Inch Cordierite Square Baking Stone for Ooni 12 Oven Ideal for Making Crispy Crust Pizzas Bread and Cookies
Unicook$31.394.6★2,761 rev
Pizza Stones Replacement Parts for Ooni Koda 16 Gas Oven 28mbar Outdoor Propane Pizza Oven Cordierite Baking Stones for Ooni Pizza Stones Accessories for Bread
bbq777$61.924.3★39 rev
13 Square Pizza Stone Replacement for Ooni Koda Karu & Fyra 12 Cordierite Baking Pizza Stone for Ooni 12 Oven for Most Grill & Oven for Bread &Pizza
bbq777$38.144.3★39 rev
13.2 x 13.2 x 0.4 Square Cordierite Pizza Baking Stone Perfectly Compatible for Ooni Koda & Fyra 12 Uuni Pizza Oven
ROCKSHEAT$35.344.4★247 rev
Newest
by launch date13.2 Square Pizza Stone for Ooni Karu 12 Pizza Oven BBQ Baking Accessories for Ooni Koda Fyra 12 Pizza Oven Most Similar Size Oven and Grill Cordierite
Outspark$34.49227 rev
Ooni Pro 16 Replacement Pizza Stones - Pizza Oven Baking Stone for Ooni Pro 16-18x18 Inches
ooni$46.557 rev
Outspark Baking Pizza Stone for Ooni Koda 16 Pizza Oven Accessories for Ooni Koda 16 Most Similar Size Oven and Grill Cordierite
Outspark$59.2714 rev
SafBbcue Square Cordierite Pizza Stone Ideal for Ooni Koda & Fyra 12 Uuni Pizza Oven Most Similar Size Oven and Grill 13.2 x 13.2 x 0.4 Ceramic Baking Stone BBQ Baking Accessories
SafBbcue$33.8246 rev
Pizza Stones Replacement Parts for Ooni Koda 16 Gas Oven 28mbar Outdoor Propane Pizza Oven Cordierite Baking Stones for Ooni Pizza Stones Accessories for Bread
bbq777$61.9239 rev
Trending
90-day click momentum13.2 Square Pizza Stone for Ooni Karu 12 Pizza Oven BBQ Baking Accessories for Ooni Koda Fyra 12 Pizza Oven Most Similar Size Oven and Grill Cordierite
Outspark$34.494.5★
SafBbcue Square Cordierite Pizza Stone Ideal for Ooni Koda & Fyra 12 Uuni Pizza Oven Most Similar Size Oven and Grill 13.2 x 13.2 x 0.4 Ceramic Baking Stone BBQ Baking Accessories
SafBbcue$33.824.7★
13 Square Pizza Stone Replacement for Ooni Koda Karu & Fyra 12 Cordierite Baking Pizza Stone for Ooni 12 Oven for Most Grill & Oven for Bread &Pizza
bbq777$38.144.3★
Cordierite Stone Baking Board Replacement for Ooni Koda 16 Gas Pizza Oven Pizza Stone for Ooni 16 Pizza Oven Pizza Baking Board Replacement for Ooni Koda 16 Ceramic Baking Stone Accessories
BMMXBI$59.814.0★
Outspark Baking Pizza Stone for Ooni Koda 16 Pizza Oven Accessories for Ooni Koda 16 Most Similar Size Oven and Grill Cordierite
Outspark$59.273.6★
What buyers say about ooni pizza stone
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Fit”
“It seems to have great ratings”
“far less expensive”
“Easy to clean, stains easily”
“Rock solid”
“Exactly what I needed for cooking pizza on my outdoor grill”
“It has a nice thickness”
“seems pretty durable”
“There were no chemicals smells or anything like that with the stone”
“Perfect for Ooni Fyre oven”
What buyers complain about
“I shouldve gotten a larger size for a few more dollars”
“Broke in half while making pizza”
“my entire kitchen stinks after using this”
“Impossible to clean well”
“Item arrived used”
“What a waste of $60”
“The instructions clearly said not to oil the stone”
“pizza continued to stick to the stone”
“Did not work for me”
“It got some dark spots from stains of the oven rack”
Top return reasons
Common questions
- Is ooni pizza stone profitable to sell on Amazon United States?
- The niche generates $39K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the ooni pizza stone niche?
- 7 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in ooni pizza stone?
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 2.6%.
- When does demand for ooni pizza stone peak?
- Demand peaks in Apr–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the ooni pizza stone niche?
- Listings span $31.39–$61.92; the average listing price is $45.37 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.