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Omelette Spatula

Fail

Demand is soft, at -20.4% this quarter, so Omelette Spatula is a Fail.

Flapen Score
41
41 / 100
Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 56
Market size
$64K/yr68K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
61%top-5 click share · 15 brands · 88 sellers

Flapen Score

Omelette Spatula against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Omelette Spatula is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omelette Spatula market on Amazon at a glance

Shoppers on Amazon United States searched for Omelette Spatula 68K times last year and spent an estimated $64K. The top 5 brands take 74% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
7.4%
Market size, estimated
$64Ka year
Top search term
omelette spatula27K searches a year

02 · Price

A sale here is worth $12.72.

Listings sell for $12.72 on average, from $7.51 to $18.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.72 that is $1K to $3K a year per listing.

Average price
$12.72under the $15 to $100 sweet spot
Price range
$7.51–$18.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #283 within Grilling & Barbecue Utensils. It carries 3,459 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#283in Grilling & Barbecue Utensils
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,459per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Omelette Spatula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

88

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 140%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Omelette Spatula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Omelette Spatula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omelette spatula27K/yr
  • omelet spatula9K/yr
  • oxo egg spatula6K/yr
  • omelette spatula flipper7K/yr
  • omlet spatulas9K/yr
  • omelette flipper3K/yr
  • oxo omelette spatula4K/yr
  • oxo omelette turner3K/yr

Reviews and returns

What reviews say buyers love and hate about Omelette Spatula

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.7%of orders come back
“they fell apart”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Omelette Spatula questions

Answered from the same tracked data.